Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Irvine, CA –November 28, 2017 – The auto dealership Buy/Sell market…Continue
Added by Crystal Hartwell on November 28, 2017 at 6:30am — No Comments
New research from PERQ tracks the behavior of thousands of consumers on dealership websites, revealing that consumers are more likely to purchase if offered a guided online experience, versus one that simply seeks to ‘capture’ a lead – all of which results in an increase in…Continue
Without relying on the sales reps – or anything else!
It is a Sunday afternoon. The dealership is closed. A couple pulls onto the lot and spends time looking around, comparing models and prices. They leave, but with several unanswered questions. The dealership has no…Continue
Added by Kevin Root on November 2, 2017 at 9:30am — No Comments
Added by Ralph Paglia on October 18, 2017 at 1:30am — No Comments
Even at car…
Added by Ben Jansen on September 7, 2017 at 11:00am — No Comments
Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016.
The campaigns were divided into four categories based on length (1, 2,…Continue
Fleet sales are on the rise, so a number of companies are starting up their business-owned fleets.
It might feel daunting to start this new endeavor, but it does not have to be. The key is to break things apart, and attack…
Added by Kara Masterson on July 31, 2017 at 12:00pm — No Comments
Did you know that social media engagement improves car dealership website search engine rankings?
Facebook is the most used social media platform in North America – are you leveraging its power to generate sales and service leads?
Having a Facebook page for your dealership is the best way to access and target this ever-growing user base.
If your dealership doesn’t already have a Facebook business…Continue
Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments
For folks looking for a powerful, full-size pickup truck, the Nissan Titan isn't usually the truck that first comes to mind. While the smaller Nissan Frontier is usually the pickup of choice when people think of the Nissan brand, the new Nissan Titan comes with several features and specs that put it in the class of the Dodge Rams, the Ford F-250s, and other larger pickups that have stolen the spotlight in recent years.
Added by Ben Jansen on July 19, 2017 at 8:30am — No Comments
If you like to travel, you may find that an RV is the most convenient mode of transportation available. This is because they are bigger than a car, are the affordable alternative to flying and don't require you to book a hotel when you venture across the country. What are some items to consider when buying an RV?
Added by Kara Masterson on July 1, 2017 at 8:00am — No Comments
More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And…Continue
Added by Ralph Paglia on January 12, 2017 at 9:00pm — No Comments
Mobile apps’ influence on digital media continues to grow stronger with each passing year.…Continue
Added by Ralph Paglia on January 2, 2017 at 2:30am — No Comments
Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …Continue
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…Continue
Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a…Continue
Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation,…Continue
Added by Aubrey Hankins on October 13, 2016 at 10:58am — No Comments
Within the automotive marketplace, the data-centric importance of a dealership has come to the forefront.
One of the most essential tools in driving this type of dealership, is it’s utilization of a CRM. The CRM is a tool meant to organize, track, and store all dealership data to increase the overall…
Added by Aubrey Hankins on October 5, 2016 at 7:30am — No Comments
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…Continue
Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments
Service department revenue continues to increase in importance for dealerships. With lower margins, service revenue is the bread and butter for many dealerships.…Continue
Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments