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All ADM Blog Posts Tagged 'Dealership' (113)

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…

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Added by Cobalt on July 24, 2014 at 9:30am — 3 Comments

5 Easy Ways to Connect with Customers on Yelp



by Kayla Henricks, Reputation Management Specialist

Have you tried to look for new ways to get connected to the Yelp community?

Of course you’ve already polished up your…

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Added by Cobalt on July 2, 2014 at 12:00pm — 3 Comments

The 560hp BMW M6 TwinPower Turbo V8!

The 2014 BMW M6 Coupe with 4.4L V8!

With a price tag over $100k, this TwinPower Turbo V8 Sports Car lives up to its M Series Class. The 2014 BMW M6 Coupe features a 7-Speed Double Clutch Transmission with Launch Control which helps put those 560 ponies to the pavement! Whether you consider this a…

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Added by Jonathan Morales on June 11, 2014 at 3:30pm — No Comments

YouTube Video Marketing for Dealerships

 

They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can…

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Added by Jason Turner on May 8, 2014 at 8:48am — No Comments

Social Media Marketing Tactical Checklist for Execution by Dealership Resources

INFOGRAPHICS DETAILS:

Sensible Social Media Daily Tactical Action Items Checklist

v2.0 For Regional and Local…

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Added by Ralph Paglia on March 5, 2014 at 12:39am — 13 Comments

Turn a Mistake into a Masterpiece

In today's marketplace, I submit that it is no longer acceptable to merely satisfy our customers and employees.  That statement is not ground-breaking, we've all heard it.  In most cases, providing what I call "Ridiculous" Service does not come naturally.  As a matter of fact, it's quite un-natural.  We…

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Added by Danny Benites on February 3, 2014 at 8:30am — No Comments

Vendors Need To Connect On The Ground Level

As I think about the sheer lack of training that exists in the car industry today.

I find myself disgusted by the lack of expectations dealers have for their…

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Added by Chris Hill on December 3, 2013 at 6:30pm — 5 Comments

Where Dealership Culture Meets the Bottom Line

Added by Danny Benites on December 1, 2013 at 5:16pm — No Comments

Does Your Dealership Have An Online Personality? Give It One.

When you think of the word, personality, you often envision an individual or person and it is hard to try to apply this noun to a business. After all, the word person is in the word personality. However, when we look at the definition of the word from Wikipedia, we…

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Added by Amanda Ryan on November 29, 2013 at 7:50am — 2 Comments

5 Tips for Dealership Facebook Pages

There is no way around it, you need a Facebook page.  Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. 

After all, there is a tremendous difference between having a…

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Added by David Farmer on November 27, 2013 at 4:30am — 12 Comments

Measuring ROI on Your Dealership's BDC Operations and CRM Implementation

Dealers can Calculate the Return On Investment (ROI) of Customer Relationship Management (CRM) Daily Work Plan Activities in a Business Development Center (BDC) by Tracking 5 Key Process Measurements...…

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Added by Ralph Paglia on October 5, 2013 at 7:30am — 2 Comments

Multi-Channel Marketing

As customer expectations increase, so does the pressure on retail dealers to communicate quickly, effectively and personalize content so it is relevant to each individual consumer, wouldn't you agree?

In order to best support the experience there are a number of tools available to dealers using email, text, voice mail, social media and even fax.

Based on growing technology within the automotive industry there are now solutions that integrate all of these channels into one…

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Added by Shawn Ryder on August 21, 2013 at 12:06pm — No Comments

From the NCM Institute: Dealer Beware: Pitfalls of Selecting the Wrong Contractor or Subcontractor Written By: Dennis Kane

Written By: Dennis Kane

I have seen a significant number of high value claims as a result of contractors or subcontractors not carrying insurance or inadequate limits of insurance.

Examples of high value claims against dealerships include:

  • Claim against a dealership’s workers’ compensation carrier or general liability carriers due to an injury of a subcontractor’s employee and the subcontractor doesn’t carry workers’ compensation insurance.
  • Claim against a…
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Added by Garry House on July 25, 2013 at 9:55am — No Comments

From the NCM Institute: The Used Vehicle Age Management Process Written By: Garry House

Written By: Garry House

Last month I published a blog focused on the difference between good and great automobile dealers, and I promised to follow that up by discussing what we, at the NCM Institute Center for Automotive Retail Excellence, have learned about the differences between some of the good and great processes employed by these dealers. This is the first of those follow-up articles.

Most every dealership manager…

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Added by Garry House on July 1, 2013 at 5:30am — No Comments

From the NCM Institute: Will You Take The Six-Month Challenge to Maximize Your Profits? Written By: Robin Cunningham

Written By: Robin Cunningham

Most Monday mornings I find myself standing in NCM Institute’s beautiful training facility welcoming a new class of retail automobile dealership managers who have come to Kansas City for formalized training specific to their job responsibilities. After introductions, I tell them something like: “We won’t be talking about what you think you have come here to learn until just before or…

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Added by Garry House on June 27, 2013 at 5:43am — No Comments

It Takes a Village to Raise a Social Media Presence

It Takes a Village

This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.

I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…

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Added by J.D. Rucker on June 2, 2013 at 6:00am — No Comments

From the NCM Institute: Record Profitability Threatened by Shaky Fundamentals Written By: Jeremy Anwyl

Written by: Jeremy Anwyl

 

A quick look at the current state of auto retailing would suggest that things are good. Tough times (and a couple of notable bankruptcies) have thinned dealer ranks. Although pressures are mounting, the manufacturers are still demonstrating discipline around production volumes. Most importantly, customers are returning to showrooms.

Add all factors together and the result is that volumes and margins on both new and pre-owned vehicles are…

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Added by Garry House on May 21, 2013 at 7:30am — No Comments

From the NCM Institute: Why Dealers Should Be In Express Service Written by: Steve Hall

Written by: Steve Hall

Dealers know you must provide fast, convenient, and competitively-priced service in order to retain your customer base. They also know that oil changes and light maintenance are the most requested service items by customers. Knowing this, why do dealers continually fight express service?

I’ve heard all the excuses: it hurts my hours per repair order; it hurts my gross profit percentage; it hurts my effective labor rate; I can’t make any money in express…

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Added by Garry House on May 16, 2013 at 7:30am — No Comments

Sales Revenue Validated Marketing Strategy for Car Dealers

Developing Your Dealership's Marketing Strategy from a Statistically Validated Revenue Optimization Perspective

For automotive marketing professionals who want to advance their mastery of the craft, this presentation provides extremely useful guidance, strategy and tactical details on how to apply an empirically valid process to making marketing decisions.

 …

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Added by Ralph Paglia on May 15, 2013 at 9:00pm — No Comments

From the NCM Institute: To Women With a Passion for F&I Written by: Rebecca Chernek

Written by: Rebecca Chernek

EMBRACE CHANGE

The glass ceiling for women’s acceptance in the finance industry was shattered over a decade ago.

According to the 2012 Catalyst Census of Women Executive Officers and Top Earners, which counts the number of women in upper management in Fortune 500 companies, women comprise over 18% of all executive officers in the finance industry, and 19% of board directors in the finance and insurance industries in…

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Added by Garry House on May 14, 2013 at 7:40am — No Comments

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