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All ADM Blog Posts Tagged 'Dealership' (121)

Ensuring That You Have The Right Person Running Your Internet Department/BDC Center

Whether you have a BDC Manager that handles all of your Internet Sales Managers... or if you strictly have and Internet Director handling all of your Internet Leads, Marketing Strategies, SEO, and such... are we putting the right person in that position for our Dealership? Do you have one that will ensure your leads are being handled correctly and ensure your Lead generation is top notch? Most Dealers have gone to this strategy. Instead of paying outside sources to do the grunt work for years… Continue

Added by David Lytle on November 20, 2014 at 9:13am — No Comments

Influencer Marketing: How It Can Make Your Dealership's Brand More Powerful

Influencer Marketing: How It Can Raise The Value Of An Auto Dealership's Regional Brand 

I have seen automotive digital marketing emerge from being a curiosity in the minds of most car dealers, and become the generally accepted "Smart…

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Added by Ralph Paglia on October 26, 2014 at 5:02am — No Comments

Car Dealership Micro-Content Critiques



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Added by Manny Luna on September 17, 2014 at 12:00am — No Comments

Facebook Ad Conversion Measurement: Optimize Dealership Ads for Lead Conversion

Facebook Advertising Conversion Tracking

This campaign management tool from Facebook can be used by car dealers to optimize your dealership's Facebook…

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Added by Ralph Paglia on September 13, 2014 at 6:28am — 2 Comments

Tips To Help You See If Your Digital Marketing Department Properly Promotes Your Car Dealership

Nowadays the importance of digital marketing is obvious for every single car dealership out there. It is so difficult to increase sale with the use of the internet if you do not know exactly what you are doing. With this in mind, does your digital marketing department actually do a great job? It is quite difficult to assess something like this but here are some things that you should remember.

Do Your Social Networks Grow In Followers?

Check your Facebook page and your…

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Added by Derek Crowden on August 27, 2014 at 2:00am — No Comments

Boost Your Dealership Reputation With Employee Recognition



Danielle Rainwater, Reputation Management Specialist
by Danielle Rainwater, Reputation Management Specialist

For many dealerships, employee recognition is very important and there are many ways a company can choose to do this. When a dealership implements an employee recognition program properly it can be…

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Added by CDK Global on August 26, 2014 at 2:13pm — 3 Comments

Promoting Yelp in Your Dealership



Kayla Henricks, Cobalt Reputation Management Specialist
by Kayla Henricks, Reputation Management Specialist

In my last post, I shared …

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Added by CDK Global on August 20, 2014 at 2:50pm — No Comments

How Your Dealership Can Use Schema.Org Markup to Stay Ahead of the SEO Curve



Ben Brockhaus-Hall, Cobalt SEO Specialist
by Ben Brockhaus-Hall, Cobalt SEO Specialist

More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…

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Added by CDK Global on July 24, 2014 at 9:30am — 17 Comments

5 Easy Ways to Connect with Customers on Yelp



by Kayla Henricks, Reputation Management Specialist

Have you tried to look for new ways to get connected to the Yelp community?

Of course you’ve already polished up your…

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Added by CDK Global on July 2, 2014 at 12:00pm — 4 Comments

The Absolute Importance of Accountability When Running a Dealership

It’s amazing. And I’ve seen it a hundred times. They don’t realize they’re doing it but they still do it. That’s for sure. I heard a salesman with his chest puffed out (as it should be) reliving the story of a terrific job done with the happy new owner of a car. The salesman DID do a great job. These…

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Added by Jeffery Sterns on June 29, 2014 at 6:00pm — 1 Comment

The 560hp BMW M6 TwinPower Turbo V8!

The 2014 BMW M6 Coupe with 4.4L V8!

With a price tag over $100k, this TwinPower Turbo V8 Sports Car lives up to its M Series Class. The 2014 BMW M6 Coupe features a 7-Speed Double Clutch Transmission with Launch Control which helps put those 560 ponies to the pavement! Whether you consider this a…

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Added by Jonathan Morales on June 11, 2014 at 3:30pm — No Comments

YouTube Video Marketing for Dealerships

 

They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?  Video marketing and YouTube in particular, can…

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Added by Jason Turner on May 8, 2014 at 8:48am — No Comments

Social Media Marketing Tactical Checklist for Execution by Dealership Resources

INFOGRAPHICS DETAILS:

Sensible Social Media Daily Tactical Action Items Checklist

v2.0 For Regional and Local…

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Added by Ralph Paglia on March 5, 2014 at 12:39am — 14 Comments

Turn a Mistake into a Masterpiece

In today's marketplace, I submit that it is no longer acceptable to merely satisfy our customers and employees.  That statement is not ground-breaking, we've all heard it.  In most cases, providing what I call "Ridiculous" Service does not come naturally.  As a matter of fact, it's quite un-natural.  We…

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Added by Danny Benites on February 3, 2014 at 8:30am — No Comments

Vendors Need To Connect On The Ground Level

As I think about the sheer lack of training that exists in the car industry today.

I find myself disgusted by the lack of expectations dealers have for their…

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Added by Chris Hill on December 3, 2013 at 6:30pm — 5 Comments

Where Dealership Culture Meets the Bottom Line

Added by Danny Benites on December 1, 2013 at 5:16pm — No Comments

Does Your Dealership Have An Online Personality? Give It One.

When you think of the word, personality, you often envision an individual or person and it is hard to try to apply this noun to a business. After all, the word person is in the word personality. However, when we look at the definition of the word from Wikipedia, we…

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Added by Amanda Ryan on November 29, 2013 at 7:50am — 2 Comments

5 Tips for Dealership Facebook Pages

There is no way around it, you need a Facebook page.  Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. 

After all, there is a tremendous difference between having a…

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Added by David Farmer on November 27, 2013 at 4:30am — 12 Comments

Measuring ROI on Your Dealership's BDC Operations and CRM Implementation

Dealers can Calculate the Return On Investment (ROI) of Customer Relationship Management (CRM) Daily Work Plan Activities in a Business Development Center (BDC) by Tracking 5 Key Process Measurements...…

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Added by Ralph Paglia on October 5, 2013 at 7:30am — 2 Comments

Multi-Channel Marketing

As customer expectations increase, so does the pressure on retail dealers to communicate quickly, effectively and personalize content so it is relevant to each individual consumer, wouldn't you agree?

In order to best support the experience there are a number of tools available to dealers using email, text, voice mail, social media and even fax.

Based on growing technology within the automotive industry there are now solutions that integrate all of these channels into one…

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Added by Shawn Ryder on August 21, 2013 at 12:06pm — No Comments

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