Professional Community for Car Dealers, Automotive Marketers and Sales Managers
|by Ben Brockhaus-Hall, Cobalt SEO Specialist|
More and more businesses are incorporating SEO into their marketing budgets every day and car dealerships are a big part of this emerging trend. In this new world where people Google everything before they buy, it is…Continue
|by Kayla Henricks, Reputation Management Specialist|
Have you tried to look for new ways to get connected to the Yelp community?
Of course you’ve already polished up your…
The 2014 BMW M6 Coupe with 4.4L V8!
With a price tag over $100k, this TwinPower Turbo V8 Sports Car lives up to its M Series Class. The 2014 BMW M6 Coupe features a 7-Speed Double Clutch Transmission with Launch Control which helps put those 560 ponies to the pavement! Whether you consider this a…Continue
Added by Jonathan Morales on June 11, 2014 at 3:30pm — No Comments
They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can…Continue
Added by Jason Turner on May 8, 2014 at 8:48am — No Comments
Sensible Social Media Daily Tactical Action Items Checklist
v2.0 For Regional and Local…Continue
In today's marketplace, I submit that it is no longer acceptable to merely satisfy our customers and employees. That statement is not ground-breaking, we've all heard it. In most cases, providing what I call "Ridiculous" Service does not come naturally. As a matter of fact, it's quite un-natural. We…Continue
Added by Danny Benites on February 3, 2014 at 8:30am — No Comments
I find myself disgusted by the lack of expectations dealers have for their…Continue
Added by Danny Benites on December 1, 2013 at 5:16pm — No Comments
When you think of the word, personality, you often envision an individual or person and it is hard to try to apply this noun to a business. After all, the word person is in the word personality. However, when we look at the definition of the word from Wikipedia, we…Continue
After all, there is a tremendous difference between having a…Continue
Dealers can Calculate the Return On Investment (ROI) of Customer Relationship Management (CRM) Daily Work Plan Activities in a Business Development Center (BDC) by Tracking 5 Key Process Measurements...…Continue
As customer expectations increase, so does the pressure on retail dealers to communicate quickly, effectively and personalize content so it is relevant to each individual consumer, wouldn't you agree?
In order to best support the experience there are a number of tools available to dealers using email, text, voice mail, social media and even fax.
Based on growing technology within the automotive industry there are now solutions that integrate all of these channels into one…Continue
Added by Shawn Ryder on August 21, 2013 at 12:06pm — No Comments
Written By: Dennis Kane
I have seen a significant number of high value claims as a result of contractors or subcontractors not carrying insurance or inadequate limits of insurance.
Examples of high value claims against dealerships include:
Added by Garry House on July 25, 2013 at 9:55am — No Comments
Written By: Garry House
Last month I published a blog focused on the difference between good and great automobile dealers, and I promised to follow that up by discussing what we, at the NCM Institute Center for Automotive Retail Excellence, have learned about the differences between some of the good and great processes employed by these dealers. This is the first of those follow-up articles.
Most every dealership manager…Continue
Added by Garry House on July 1, 2013 at 5:30am — No Comments
Written By: Robin Cunningham
Most Monday mornings I find myself standing in NCM Institute’s beautiful training facility welcoming a new class of retail automobile dealership managers who have come to Kansas City for formalized training specific to their job responsibilities. After introductions, I tell them something like: “We won’t be talking about what you think you have come here to learn until just before or…Continue
Added by Garry House on June 27, 2013 at 5:43am — No Comments
This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.
I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…Continue
Added by J.D. Rucker on June 2, 2013 at 6:00am — No Comments
Written by: Jeremy Anwyl
A quick look at the current state of auto retailing would suggest that things are good. Tough times (and a couple of notable bankruptcies) have thinned dealer ranks. Although pressures are mounting, the manufacturers are still demonstrating discipline around production volumes. Most importantly, customers are returning to showrooms.
Add all factors together and the result is that volumes and margins on both new and pre-owned vehicles are…Continue
Added by Garry House on May 21, 2013 at 7:30am — No Comments
Written by: Steve Hall
Dealers know you must provide fast, convenient, and competitively-priced service in order to retain your customer base. They also know that oil changes and light maintenance are the most requested service items by customers. Knowing this, why do dealers continually fight express service?
I’ve heard all the excuses: it hurts my hours per repair order; it hurts my gross profit percentage; it hurts my effective labor rate; I can’t make any money in express…Continue
Added by Garry House on May 16, 2013 at 7:30am — No Comments
Developing Your Dealership's Marketing Strategy from a Statistically Validated Revenue Optimization Perspective
For automotive marketing professionals who want to advance their mastery of the craft, this presentation provides extremely useful guidance, strategy and tactical details on how to apply an empirically valid process to making marketing decisions.
Added by Ralph Paglia on May 15, 2013 at 9:00pm — No Comments
Written by: Rebecca Chernek
The glass ceiling for women’s acceptance in the finance industry was shattered over a decade ago.
According to the 2012 Catalyst Census of Women Executive Officers and Top Earners, which counts the number of women in upper management in Fortune 500 companies, women comprise over 18% of all executive officers in the finance industry, and 19% of board directors in the finance and insurance industries in…Continue
Added by Garry House on May 14, 2013 at 7:40am — No Comments