Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Dealership' (172)

Seven Critical Components Essential to Car Dealership Digital Marketing Strategy

7 Protocols Digital Marketing Empowered Dealers Follow For Success

Digital marketing is the…
Continue

Added by Ralph Paglia on October 18, 2017 at 1:30am — No Comments


Dealer
Shopping For A New Car? Follow These Tips At The Dealership!

Shopping for a new car can be pretty overwhelming.

There are so many options to choose from, and even if you find a car that you like, going to the dealership can still be a struggle.



Even at car…

Continue

Added by Ben Jansen on September 7, 2017 at 11:00am — No Comments


Influencer
Insights: Length of Marketing Campaign Impacts Dealership ROI

Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016.

The campaigns were divided into four categories based on length (1, 2,…

Continue

Added by John Sternal on August 29, 2017 at 8:00am — 1 Comment


Media
Company Cruisers: How to Build a Business Fleet

Fleet sales are on the rise, so a number of companies are starting up their business-owned fleets.

It might feel daunting to start this new endeavor, but it does not have to be. The key is to break things apart, and attack…

Continue

Added by Kara Masterson on July 31, 2017 at 12:00pm — No Comments

How To Create a Dealership Facebook Page

Did you know that social media engagement improves car dealership website search engine rankings?

Facebook is the most used social media platform in North America – are you leveraging its power to generate sales and service leads?

Having a Facebook page for your dealership is the best way to access and target this ever-growing user base.

If your dealership doesn’t already have a Facebook business…

Continue

Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments


Dealer
Top 6 Things You Didn't Know About the New Nissan Titan

For folks looking for a powerful, full-size pickup truck, the Nissan Titan isn't usually the truck that first comes to mind. While the smaller Nissan Frontier is usually the pickup of choice when people think of the Nissan brand, the new Nissan Titan comes with several features and specs that put it in the class of the Dodge Rams, the Ford F-250s, and other larger pickups that have stolen the spotlight in recent years.

 

Below…

Continue

Added by Ben Jansen on July 19, 2017 at 8:30am — No Comments


Media
Home Away From Home: 4 Pointers to Choosing an RV

If you like to travel, you may find that an RV is the most convenient mode of transportation available. This is because they are bigger than a car, are the affordable alternative to flying and don't require you to book a hotel when you venture across the country. What are some items to consider when buying an RV?

New vs…

Continue

Added by Kara Masterson on July 1, 2017 at 8:00am — No Comments

Get Car Buyers To Your Dealership Using Online Videos

Best Practices in Optimizing Videos for SEO

and Online Automotive Marketing

Continue

Added by Ralph Paglia on April 23, 2017 at 5:30pm — 2 Comments

Building Dealership Email Marketing Lists The Right Way

The most used online app isn’t Facebook, Twitter, or LinkedIn... It’s Email.

More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And…

Continue

Added by Ralph Paglia on January 12, 2017 at 9:00pm — No Comments

2017 Mobile Marketing Facts and Charts for Dealership Decision Makers

5 Charts to Inform Your Mobile App Marketing in 2017

Mobile apps’ influence on digital media continues to grow stronger with each passing year.…

Continue

Added by Ralph Paglia on January 2, 2017 at 2:30am — No Comments


Influencer
Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …

Continue

Added by Larisa Bedgood on November 1, 2016 at 2:03pm — 1 Comment


Influencer
Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…

Continue

Added by Larisa Bedgood on October 26, 2016 at 7:30am — 4 Comments


Influencer
How to Find and Convert More Car Buyers with Digital Marketing

How to Find and Convert More Car Buyers with Digital Marketing

Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a…

Continue

Added by Larisa Bedgood on October 18, 2016 at 9:28am — 2 Comments


Vendor
Back To Basics: Dealership Improvement

Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation,…

Continue

Added by Aubrey Hankins on October 13, 2016 at 10:58am — No Comments


Vendor
4 Mechanisms For A More Efficient CRM

Within the automotive marketplace, the data-centric importance of a dealership has come to the forefront.

One of the most essential tools in driving this type of dealership, is it’s utilization of a CRM. The CRM is a tool meant to organize, track, and store all dealership data to increase the overall…

Continue

Added by Aubrey Hankins on October 5, 2016 at 7:30am — No Comments


Influencer
Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

  

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…

Continue

Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments


Influencer
You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships.…

Continue

Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments


Vendor
Vendor Face-Off Series: CallRevu vs. DealerSpecials CallWatch

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions;…

Continue

Added by Aubrey Hankins on September 22, 2016 at 12:05pm — No Comments


Vendor
Who's Your Top Salesperson?

In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…

Continue

Added by Aubrey Hankins on September 21, 2016 at 12:28pm — No Comments


Vendor
Stop Losing Business to Competitors: 5 Steps

With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…

Continue

Added by Aubrey Hankins on September 20, 2016 at 10:00am — No Comments

Monthly Archives

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

2. Car Buyer Myth Busters from PERQ

Posted by Ralph Paglia on October 15, 2017

Share the Best Content w/AutoMarketing Community

© 2017   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service