Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…
While many dream of buying a Porsche, Mustang or Audi, the truth is that these cars are not always viable candidates, especially if you are on a budget. For most people, purchasing a car is the second biggest investment, so you need to make sure that you are getting your money’s worth.
Fortunately, you don’t have to dig that deep into your pockets to buy a safe and reliable car. Well-heeled bargain hunters can…Continue
Added by Ben Jansen on August 5, 2018 at 11:30am — No Comments
Added by John Sternal on June 19, 2018 at 6:00am — No Comments
Is there a way I can tell if my homepage is driving people to my…Continue
Added by Dane Saville on June 18, 2018 at 12:00pm — No Comments
Irvine, CA – June 13, 2018 – The auto dealership buy/sell market continued…Continue
Added by Crystal Hartwell on June 13, 2018 at 8:30am — No Comments
Added by Ralph Paglia on June 5, 2018 at 9:30pm — No Comments
Before internet marketing took over, walk-in car dealerships were all the rage.
All the dealerships needed were a few ads in the paper, TV or radio, and perhaps a billboard or two. However, as with most businesses, there is a serious change in dynamic about how car dealerships…
Added by Rahul Paul on May 29, 2018 at 6:00am — No Comments
Added by Ralph Paglia on April 30, 2018 at 12:00am — No Comments
Irvine, CA –March 22nd,…Continue
Added by Crystal Hartwell on March 22, 2018 at 10:00am — No Comments
Added by Ralph Paglia on March 5, 2018 at 2:00pm — No Comments
Whether it’s for shoes, a 65-inch smart TV, a lawnmower, or car parts, it starts online for 95 percent of millennials and 85 percent of the general public. You browse products and services, and the locations where…Continue
Added by CPI Results on February 11, 2018 at 8:00am — No Comments
Looking back, I realized I should have written: "Always Be Challenged."
In the chapter I wrote about a meeting I attended with a group of service managers…Continue
Added by Leonard Buchholz on February 8, 2018 at 6:30am — No Comments
Irvine, CA –November 28, 2017 – The auto dealership Buy/Sell market…Continue
Added by Crystal Hartwell on November 28, 2017 at 6:30am — No Comments
New research from PERQ tracks the behavior of thousands of consumers on dealership websites, revealing that consumers are more likely to purchase if offered a guided online experience, versus one that simply seeks to ‘capture’ a lead – all of which results in an increase in…Continue
Without relying on the sales reps – or anything else!
It is a Sunday afternoon. The dealership is closed. A couple pulls onto the lot and spends time looking around, comparing models and prices. They leave, but with several unanswered questions. The dealership has no…Continue
Added by Kevin Root on November 2, 2017 at 9:30am — No Comments
Added by Ralph Paglia on October 18, 2017 at 1:30am — No Comments
Even at car…
Added by Ben Jansen on September 7, 2017 at 11:00am — No Comments
Jumpstart Automotive Media recently analyzed more than 4,000 Tier-3 dealer digital marketing campaigns that ran in 2016.
The campaigns were divided into four categories based on length (1, 2,…Continue
Fleet sales are on the rise, so a number of companies are starting up their business-owned fleets.
It might feel daunting to start this new endeavor, but it does not have to be. The key is to break things apart, and attack…
Added by Kara Masterson on July 31, 2017 at 12:00pm — No Comments
Did you know that social media engagement improves car dealership website search engine rankings?
Facebook is the most used social media platform in North America – are you leveraging its power to generate sales and service leads?
Having a Facebook page for your dealership is the best way to access and target this ever-growing user base.
If your dealership doesn’t already have a Facebook business…Continue
Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments