Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Fleet sales are on the rise, so a number of companies are starting up their business-owned fleets.
It might feel daunting to start this new endeavor, but it does not have to be. The key is to break things apart, and attack…
Added by Kara Masterson on July 31, 2017 at 12:00pm — No Comments
Did you know that social media engagement improves car dealership website search engine rankings?
Facebook is the most used social media platform in North America – are you leveraging its power to generate sales and service leads?
Having a Facebook page for your dealership is the best way to access and target this ever-growing user base.
If your dealership doesn’t already have a Facebook business…Continue
Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments
For folks looking for a powerful, full-size pickup truck, the Nissan Titan isn't usually the truck that first comes to mind. While the smaller Nissan Frontier is usually the pickup of choice when people think of the Nissan brand, the new Nissan Titan comes with several features and specs that put it in the class of the Dodge Rams, the Ford F-250s, and other larger pickups that have stolen the spotlight in recent years.
Added by Ben Jansen on July 19, 2017 at 8:30am — No Comments
If you like to travel, you may find that an RV is the most convenient mode of transportation available. This is because they are bigger than a car, are the affordable alternative to flying and don't require you to book a hotel when you venture across the country. What are some items to consider when buying an RV?
Added by Kara Masterson on July 1, 2017 at 8:00am — No Comments
More than 85 per cent of adults who are online have an email account while 62 per cent have a social networking account. And…Continue
Added by Ralph Paglia on January 12, 2017 at 9:00pm — No Comments
Mobile apps’ influence on digital media continues to grow stronger with each passing year.…Continue
Added by Ralph Paglia on January 2, 2017 at 2:30am — No Comments
Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …Continue
The auto industry has undergone ongoing and dynamic transformation over recent years. Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…Continue
Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a…Continue
Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation,…Continue
Added by Aubrey Hankins on October 13, 2016 at 10:58am — No Comments
Within the automotive marketplace, the data-centric importance of a dealership has come to the forefront.
One of the most essential tools in driving this type of dealership, is it’s utilization of a CRM. The CRM is a tool meant to organize, track, and store all dealership data to increase the overall…
Added by Aubrey Hankins on October 5, 2016 at 7:30am — No Comments
Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…Continue
Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments
Service department revenue continues to increase in importance for dealerships. With lower margins, service revenue is the bread and butter for many dealerships.…Continue
Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments
Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions;…Continue
Added by Aubrey Hankins on September 22, 2016 at 12:05pm — No Comments
In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…Continue
Added by Aubrey Hankins on September 21, 2016 at 12:28pm — No Comments
With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…Continue
Added by Aubrey Hankins on September 20, 2016 at 10:00am — No Comments
Recently, I found myself inside a dealership for personal reasons; I was purchasing a new car. However, and I normally do not speak in the first person, I found myself being spoken to about political beliefs, and even worse so, I was informed as to the personal beliefs of the salesperson, and the sales manager. It took less time for me…Continue
With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midweek or weekend, morning or night; car shopping can take place anytime and anywhere. This creates a large competition with local dealerships, and as competition increases the need for…Continue
Added by Aubrey Hankins on September 16, 2016 at 10:06am — No Comments
Today’s dealership consists of many moving parts. That hectic environment can sometimes make it seem daunting to manage the time of not only one’s self, but also the employees inside the dealership. There are a multitude of methods to do this, but it may not work similarly for everyone, especially when looking at the difference between a salesperson and a general manager. However, through the use of a 6-step…Continue
Added by Aubrey Hankins on September 15, 2016 at 9:31am — No Comments