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All ADM Blog Posts Tagged 'Dealership' (162)


Influencer
Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Are Consumers Ditching the Dealership? How to Improve the Car Buyer’s Shopping Experience.

Have you heard the claims that most consumers would rather go to the dentist than to the dealership? Year after year, we hear similar bad claims. The recent …

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Added by Larisa Bedgood on November 1, 2016 at 2:03pm — 1 Comment


Influencer
Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

Automotive Marketing: An Overview of Current Marketing Trends, Statistics, and Strategies

The auto industry has undergone ongoing and dynamic transformation over recent years.  Connected technologies, changing trends in consumer shopping behavior, digital and mobile channels, longer vehicle lifespans, and consumer mobility…

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Added by Larisa Bedgood on October 26, 2016 at 7:30am — 4 Comments


Influencer
How to Find and Convert More Car Buyers with Digital Marketing

How to Find and Convert More Car Buyers with Digital Marketing

Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a…

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Added by Larisa Bedgood on October 18, 2016 at 9:28am — 2 Comments


Vendor
Back To Basics: Dealership Improvement

Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation,…

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Added by Aubrey Hankins on October 13, 2016 at 10:58am — No Comments


Vendor
4 Mechanisms For A More Efficient CRM

Within the automotive marketplace, the data-centric importance of a dealership has come to the forefront.

One of the most essential tools in driving this type of dealership, is it’s utilization of a CRM. The CRM is a tool meant to organize, track, and store all dealership data to increase the overall…

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Added by Aubrey Hankins on October 5, 2016 at 7:30am — No Comments


Influencer
Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

  

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience,…

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Added by Larisa Bedgood on October 4, 2016 at 7:26am — No Comments


Influencer
You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships.…

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Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments


Vendor
Vendor Face-Off Series: CallRevu vs. DealerSpecials CallWatch

Today begins a new series on providing dealers with a comprehensive look at specific vendor products. All in an effort to bring a better customer experience to each store. Beginning with Call Monitoring, this will be focusing on two of the premier call monitoring solutions;…

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Added by Aubrey Hankins on September 22, 2016 at 12:05pm — No Comments


Vendor
Who's Your Top Salesperson?

In every dealership, there tends to be certain stand-out sales personnel. These individuals have the experience to coordinate their knowledge of the dealership industry with an organization level that allows them to excel in their daily tasks. On the other hands, every dealership will also carry with it personnel who act in the opposite manner when compared to the “top” employees. Certain characteristics will…

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Added by Aubrey Hankins on September 21, 2016 at 12:28pm — No Comments


Vendor
Stop Losing Business to Competitors: 5 Steps

With competition continuously growing in the dealership industry, dealerships are having to take advantage of different methods and make a change in certain ideologies. This can be anything from upgrading the dealership’s CRM, to utilizing a vendors’ targeted email marketing tools. However, no matter which methods are used in an effort to stay competitive, there will still be a basic set of rules that will help…

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Added by Aubrey Hankins on September 20, 2016 at 10:00am — No Comments


Vendor
Election 2016. Stop Talking About It.

Recently, I found myself inside a dealership for personal reasons; I was purchasing a new car. However, and I normally do not speak in the first person, I found myself being spoken to about political beliefs, and even worse so, I was informed as to the personal beliefs of the salesperson, and the sales manager. It took less time for me…

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Added by Aubrey Hankins on September 19, 2016 at 11:30am — 2 Comments


Vendor
4 Benefits of a Mobile CRM

With the immense amount of access given to the consumer, regarding vehicle research, the dealership hours of operation no longer apply. Whether it be midweek or weekend, morning or night; car shopping can take place anytime and anywhere. This creates a large competition with local dealerships, and as competition increases the need for…

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Added by Aubrey Hankins on September 16, 2016 at 10:06am — No Comments


Vendor
6 Steps For Better Time Management

Today’s dealership consists of many moving parts. That hectic environment can sometimes make it seem daunting to manage the time of not only one’s self, but also the employees inside the dealership. There are a multitude of methods to do this, but it may not work similarly for everyone, especially when looking at the difference between a salesperson and a general manager. However, through the use of a 6-step…

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Added by Aubrey Hankins on September 15, 2016 at 9:31am — No Comments


Vendor
Survey Says...Consumers Hate Your Dealership

This summer, Beepi, along with the Harris Poll, conducted a dealership survey attributed to the American consumers’ attitude towards car dealerships. This survey was sectioned off into a wide range of demographics. This included millennials vs. seniors, men vs. women, and parents with children vs. parents…

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Added by Aubrey Hankins on September 14, 2016 at 10:30am — No Comments


Agency
The Importance of Finding Your Target Audience as a Car Dealership



Conducting a targeted marketing campaign is the most important thing in every line of work. Picking the right audience can increase your sales several times, without any special financial investment. Therefore, reaching out to your audience is one of first goals that you should set for yourself.

Luckily, achieving this task is…

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Added by Ivan Dimitrijevic on September 14, 2016 at 2:54am — 1 Comment


Vendor
Closing The Gap Through Customer Experience

Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been put in a position of choice; adapt or be left behind. There are certain factors that have led to this, and these have dealt a major blow to many stores that refuse to take the steps necessary for customer experience survival. Whether it be the Millennial…

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Added by Aubrey Hankins on September 13, 2016 at 11:07am — No Comments


Vendor
Can Your Dealership Handle Growth?

The dealership market is changing. A younger generation is growing in the management side of dealer operations, and with that comes a new found growth mentality. While many dealerships are doing well, and have shown a constant growth pattern quarter after quarter, the obvious question that appears would be to ask how long this growth can sustainably continue. That’s not the question we’re going to answer today.…

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Added by Aubrey Hankins on September 12, 2016 at 7:48am — No Comments


Vendor
The Biggest Mistakes CRM Users Make

In any dealership, no matter how large or small, the CRM should be at the core of it all. From beginning to end, from a prospect to a sold customer, using the CRM to function a sales department will save time, energy, and most importantly, money. But, no matter how many sales personnel believe that they’re working the CRM correctly, they most likely are not. Even when correctly working inside the CRM, there are small mistakes…

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Added by Aubrey Hankins on September 8, 2016 at 5:54am — No Comments


Vendor
The Deal Doesn't End After Labor Day

Labor Day, one of the last major car holidays of the year. During this holiday, dealerships can expect to have a treasure trove of customers, new and returning, whom are looking to take advantage of the ongoing deals featured at the dealership. There's a few reasons for this onslaught of customers, all happening on the last weekend of summer. The three-day weekend allows shoppers ample time to shop, and with new…

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Added by Aubrey Hankins on September 6, 2016 at 6:41am — No Comments


Agency
Drive More People to Your Car Dealership: Learning the True Value of Content

Staying competitive is what people in all lines of work are trying to achieve, as there are more and more businesses emerging around the world. The internet has made the trading world much more open, making it easier to reach out to more people. The same goes for the world of car dealerships – staying above the competition…

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Added by Ivan Dimitrijevic on September 5, 2016 at 2:00am — No Comments

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