Automotive Digital Marketing

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Ralph Paglia's Blog Posts Tagged 'Dealers' (71)

Human Resource Management: What Dealers and General Managers Need To Know

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Added by Ralph Paglia on September 25, 2020 at 7:00pm — No Comments

New Car Dealers Versus Used Car Dealers

Franchised and Independent Car Dealers See The Auto Industry's Future Differently

“There’s a pronounced divergence” in how the two sets of auto retailers feel, says Jonathan…
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Added by Ralph Paglia on July 27, 2020 at 2:30pm — No Comments

More Social Media Marketing Ideas for Car Dealers

More Automotive Social Media Marketing Ideas

With the recent corona outbreak, everything has come to a halt – except social media marketing. 

The global economy has been thrown into…

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Added by Ralph Paglia on July 5, 2020 at 7:30am — No Comments

Car Dealers Should Use CoronaVirus Situation To Establish Community Leadership

I’m sure you and your team realize that we’re living through an unprecedented situation right now... How can anyone be so distracted with Corona Virus matters and still be shopping for a…

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Added by Ralph Paglia on March 17, 2020 at 2:00am — No Comments

Car Dealers Beware of California Consumer Protection Act (CCPA)

Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. …

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Added by Ralph Paglia on January 28, 2020 at 1:32am — No Comments

Google Launches Initiative to Fight Fraud Directed at Car Dealers and Mid-Sized Companies

Google steps up efforts to fight scams and fraud directed at Small and Midsize Business

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Added by Ralph Paglia on June 3, 2018 at 1:00am — No Comments

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even more pervasive than Google - should tip you over the edge if you're still…

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Added by Ralph Paglia on April 21, 2018 at 11:44am — No Comments

Edmunds Announces Their Sixth Annual Five Star Dealer Awards

Edmunds Presents the Sixth Annual Five Star Dealer Awards to More Than 350 Dealers Nationwide…

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Added by Ralph Paglia on March 12, 2018 at 9:00pm — No Comments

US Car Dealers Defy Predictions and Set November Sales Records

U.S. auto sales, behind strong results at NissanFord and Honda, rose 1.4 percent in November in what turned out to be a solid…

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Added by Ralph Paglia on December 6, 2017 at 11:00am — No Comments

Five Automotive Marketing Tactics Dealers Must Master For Competitive Advantage

Five Automotive Digital Marketing Tactical Trends That Will Determine Which Dealers Own Their Future...

Automotive Digital Marketing has evolved on a continuous basis for over 18…

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Added by Ralph Paglia on October 26, 2017 at 5:00pm — No Comments

Where is Creative Advertising for Car Dealers in Today's Market?

Creativity is the once and future foundation of effective dealership advertising...

  

But what effective creativity means in 21st-century dealership advertising is something very different than it was in the second half of the 20th century. It must be elevated above simple advertising to the…

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Added by Ralph Paglia on October 19, 2017 at 9:30pm — No Comments

Which Email Providers Are Most Important To Car Dealers?

Who are the most commonly used email address and service providers?

These are the email service providers you do NOT want your dealership's email address to be "Blacklisted" from and/or categorized as "Spam".…

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Added by Ralph Paglia on June 6, 2017 at 11:30am — No Comments

Major Mistakes Car Dealers Make Communicating With Customers

The Biggest Mistakes Car Dealers Make With Their Customers

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Added by Ralph Paglia on June 27, 2014 at 6:08pm — 3 Comments

Dataium: Car Dealers With Online Reviews Get 530% Higher Conversion Rate

Car shoppers are 5.3 times more likely to convert to a lead when dealerships have positive, consumer-written online reviews. This conclusion is the result of a research study released by DealerRater and Dataium. Let's take a look at the details from their joint press release...…

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Added by Ralph Paglia on May 12, 2014 at 3:26pm — 83 Comments

Google Bans Phone Numbers in Search Engine Advertising, Requires Call Extensions to Display Dealership Phone Numbers

Google alters their Search Engine Advertising App (AdWords) rules to ban phone numbers in ads, requires call extensions starting in April

Google has quietly announced a change in its AdWords rules that means car dealers and automotive marketing professionals can no longer include their…

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Added by Ralph Paglia on April 12, 2013 at 6:30am — 8 Comments

More Car Dealers Report LinkedIn, Twitter and YouTube More Effective Than Facebook

Facebook Who? More Biz Owners (including car dealers) Say They Find LinkedIn, Twitter, YouTube to be the Most Effective social media marketing tools...

Car Dealers and other business…
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Added by Ralph Paglia on March 27, 2013 at 6:00pm — 4 Comments

CRM Triggered Personalized Customer Emails Outperform Bulk Email Campaigns for Car Dealers

Personalized Promotional Offers and Event/Time CRM Triggered Emails Seen Delivering Stronger Results than Mass Email Campaigns for Car Dealers and Automotive Marketers…

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Added by Ralph Paglia on March 23, 2013 at 10:30pm — 5 Comments

Half of American Car Buyers Engage with Companies on Social Networks - What about Dealers and their Employees?

Half of all Automotive Consumers say they Engage with Businesses on Social Networks... What about Car Dealers?

Are car dealers taking advantage of their own prominence and social…

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Added by Ralph Paglia on January 20, 2013 at 4:30pm — 2 Comments

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