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Ralph Paglia's Blog Posts Tagged 'Dealers' (66)

Google Launches Initiative to Fight Fraud Directed at Car Dealers and Mid-Sized Companies

Google steps up efforts to fight scams and fraud directed at Small and Midsize Business

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Added by Ralph Paglia on June 3, 2018 at 1:00am — No Comments

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even…

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Added by Ralph Paglia on April 21, 2018 at 11:44am — No Comments

Edmunds Announces Their Sixth Annual Five Star Dealer Awards

Edmunds Presents the Sixth Annual Five Star Dealer Awards to More Than 350 Dealers Nationwide…

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Added by Ralph Paglia on March 12, 2018 at 9:00pm — No Comments

US Car Dealers Defy Predictions and Set November Sales Records

U.S. auto sales, behind strong results at NissanFord and Honda, rose 1.4 percent in November in what turned out to be a solid…

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Added by Ralph Paglia on December 6, 2017 at 11:00am — No Comments

Five Automotive Marketing Tactics Dealers Must Master For Competitive Advantage

Five Automotive Digital Marketing Tactical Trends That Will Determine Which Dealers Own Their Future...

Automotive Digital Marketing has evolved on a continuous basis for over 18…

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Added by Ralph Paglia on October 26, 2017 at 5:00pm — No Comments

Where is Creative Advertising for Car Dealers in Today's Market?

Creativity is the once and future foundation of effective dealership advertising...

  

But what effective creativity means in 21st-century dealership advertising is something very different than it was…

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Added by Ralph Paglia on October 19, 2017 at 9:30pm — No Comments

Which Email Providers Are Most Important To Car Dealers?

Who are the most commonly used email address and service providers?

These are the email service providers you do NOT want your dealership's email address to be "Blacklisted" from and/or categorized as "Spam".…

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Added by Ralph Paglia on June 6, 2017 at 11:30am — No Comments

Major Mistakes Car Dealers Make Communicating With Customers

The Biggest Mistakes Car Dealers Make With Their Customers

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Added by Ralph Paglia on June 27, 2014 at 6:08pm — 3 Comments

Dataium: Car Dealers With Online Reviews Get 530% Higher Conversion Rate

Car shoppers are 5.3 times more likely to convert to a lead when dealerships have positive, consumer-written online reviews. This conclusion is the result of a research study released by DealerRater and Dataium. Let's take a look at the details from their joint press…

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Added by Ralph Paglia on May 12, 2014 at 3:26pm — 83 Comments

Google Bans Phone Numbers in Search Engine Advertising, Requires Call Extensions to Display Dealership Phone Numbers

Google alters their Search Engine Advertising App (AdWords) rules to ban phone numbers in ads, requires call extensions starting in April

Google has quietly announced a change in its AdWords rules that means car…

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Added by Ralph Paglia on April 12, 2013 at 6:30am — 8 Comments

More Car Dealers Report LinkedIn, Twitter and YouTube More Effective Than Facebook

Facebook Who? More Biz Owners (including car dealers) Say They Find LinkedIn, Twitter, YouTube to be the Most Effective social media marketing tools...…

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Added by Ralph Paglia on March 27, 2013 at 6:00pm — 4 Comments

CRM Triggered Personalized Customer Emails Outperform Bulk Email Campaigns for Car Dealers

Personalized Promotional Offers and Event/Time CRM Triggered Emails Seen Delivering Stronger Results than Mass Email Campaigns for Car Dealers and Automotive Marketers…

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Added by Ralph Paglia on March 23, 2013 at 10:30pm — 5 Comments

Half of American Car Buyers Engage with Companies on Social Networks - What about Dealers and their Employees?

Half of all Automotive Consumers say they Engage with Businesses on Social Networks... What about Car Dealers?…

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Added by Ralph Paglia on January 20, 2013 at 4:30pm — 2 Comments

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

It is not what ADM Professional Community Members want to hear, but we need to be aware of the perception challenges we still face and take every opportunity to overcome them...…

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Added by Ralph Paglia on November 19, 2012 at 11:30am — 19 Comments

Facebook and Twitter Offer Dealers New Ad Targeting Capabilities

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Added by Ralph Paglia on November 9, 2012 at 10:30am — No Comments

Patrick Kelly at AutCon 2012; Motivational Session Targeted at Helping Dealers Increase Sales Close Rates

Patrick Kelly Heads General Session at AutCon2012; Motivational Sales Speech Targeted at Helping Auto Dealers Increase Sales Closing Percentages
 

Houston, TX — CAR-Research XRM, a single-source CRM solution uniquely branded as;…

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Added by Ralph Paglia on August 31, 2012 at 3:07pm — No Comments

TrueCar: Is It Time For Car Dealers To Reevaluate?

Is It Time To Reevaluate Your Opinion About TrueCar?

 

I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business.…

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Added by Ralph Paglia on August 6, 2012 at 1:30am — 48 Comments

How To: Better Email Marketing for Car Dealers

How To Execute Improved Email Marketing Campaigns at Your Dealership

Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately…

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Added by Ralph Paglia on August 1, 2012 at 1:54am — 14 Comments

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