Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Ralph Paglia on December 6, 2017 at 11:00am — No Comments
Chicago, IL—Dec 5, 2017—…Continue
Added by Scot Eisenfelder on December 5, 2017 at 8:00am — No Comments
Automotive Digital Marketing has evolved on a continuous basis for over 18…Continue
Added by Ralph Paglia on October 26, 2017 at 5:00pm — No Comments
But what effective creativity means in 21st-century dealership advertising is something very different than it was…
Added by Ralph Paglia on October 19, 2017 at 9:30pm — No Comments
And your time too.
Your marketing strategy is failing you, and I bet you’re at a loss to figure out why.…Continue
Added by Russell B. Hill on September 8, 2017 at 10:30am — No Comments
Car Dealers on the internet these days have a wide array of scopes to promote and grow their business if they only keep an open mind and know the hows and whats of the industry because digital marketing is a trend that is here to stay.
This latest trend also requires that you…Continue
Added by Sujain Thomas on August 15, 2017 at 5:30am — No Comments
Online marketing is nowadays practically a necessity for all businesses and automotive dealers cannot dismiss this. Unfortunately, because of the fact that digital marketing has not been used for car dealers too much till now, various mistakes tend to happen. It is really important to avoid the following since they are by far the most…Continue
Added by Derek Crowden on July 17, 2017 at 12:00pm — No Comments
These are the email service providers you do NOT want your dealership's email address to be "Blacklisted" from and/or categorized as "Spam".…
Added by Ralph Paglia on June 6, 2017 at 11:30am — No Comments
We wanted to give a shout out and congratulate to our Social Media team for making duPont REGISTRY #1 of all media brands in terms of engagement on Facebook for February 2017!
Our duPont REGISTRY Facebook page had 2.814 million more engagements than #2 ranked National Geographic in February 2017!
Added by Todd Reinbolt on April 19, 2017 at 10:45am — No Comments
One of the most frustrating parts of any business is missing out on potential clients, especially when they're right at your doorstep. M1 Data is excited to unveil a new highly effective Data solution called Smart PiXL. Identifying the IP Address…
Added by Josh Whitlatch on April 18, 2017 at 10:30am — No Comments
Added by Josh Whitlatch on January 16, 2017 at 12:30pm — No Comments
Used car dealers today have to be digitally charged in their marketing.
What we mean by this is digital marketing, Internet marketing has to be at the forefront of advertising. Content driven information, it’s not just the lowest price advertised. Consumers…Continue
Added by Rahul Paul on June 24, 2016 at 12:00am — No Comments
Make your next car buying experience a breeze. Car dealers are ready and eager to work with you. Effectively negotiating the lease or purchase agreement for your new or used car is not as scary as you think. There are several things to remember and this article will help you to prepare for negotiating with car…Continue
Added by Rahul Paul on March 7, 2016 at 5:30am — No Comments
If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.
Boy are they wrong.
Upfront Pricing is Bogus Pricing
We all know it’s impossible to give accurate upfront pricing.…Continue
Added by O Mayfield on February 6, 2016 at 6:00am — No Comments
Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?
Three Main Defection Points
First Oil Change
Believe it or not, a majority of customers never make it back to the dealership for even their first oil change.…Continue
Added by Tom Kain on May 13, 2015 at 8:40pm — No Comments
I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.
Added by Jon Lamb on September 18, 2014 at 11:11pm — No Comments
Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials,…Continue
When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its…Continue
I need your help!! If you are a GM at a franchise store currently using some form of data mining, I would like to get your opinion on how we stack up. No sales pitch. Just spend 15 minutes on line seeing what we offer. Then let loose wi…Continue