Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Josh Whitlatch on January 16, 2017 at 12:30pm — No Comments
Used car dealers today have to be digitally charged in their marketing.
What we mean by this is digital marketing, Internet marketing has to be at the forefront of advertising. Content driven information, it’s not just the lowest price advertised. Consumers…Continue
Added by Rahul Paul on June 24, 2016 at 12:00am — No Comments
Make your next car buying experience a breeze. Car dealers are ready and eager to work with you. Effectively negotiating the lease or purchase agreement for your new or used car is not as scary as you think. There are several things to remember and this article will help you to prepare for negotiating with car…Continue
Added by Rahul Paul on March 7, 2016 at 5:30am — No Comments
If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.
Boy are they wrong.
Upfront Pricing is Bogus Pricing
We all know it’s impossible to give accurate upfront pricing.…Continue
Added by O Mayfield on February 6, 2016 at 6:00am — No Comments
Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?
Three Main Defection Points
First Oil Change
Believe it or not, a majority of customers never make it back to the dealership for even their first oil change.…Continue
Added by Tom Kain on May 13, 2015 at 8:40pm — No Comments
I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.
Added by Jon Lamb on September 18, 2014 at 11:11pm — No Comments
Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials,…Continue
When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its…Continue
I need your help!! If you are a GM at a franchise store currently using some form of data mining, I would like to get your opinion on how we stack up. No sales pitch. Just spend 15 minutes on line seeing what we offer. Then let loose wi…Continue
The 2014 BMW M6 Coupe with 4.4L V8!
With a price tag over $100k, this TwinPower Turbo V8 Sports Car lives up to its M Series Class. The 2014 BMW M6 Coupe features a 7-Speed Double Clutch Transmission with Launch Control which helps put those 560 ponies to the pavement! Whether you consider this a…Continue
Added by Jonathan Morales on June 11, 2014 at 3:30pm — No Comments
Special Toyota OEM Deal For Toyota Dealers In The Boston Region for Internet Sales 20 Group…
Added by Sean V. Bradley on June 9, 2014 at 8:58pm — No Comments
FOR IMMEDIATE RELEASE
Info: Contact John Fuhrman firstname.lastname@example.org
AUTOEXCAVATIONS.COM has launched their new web site with some industry exclusive features. First, they are now the only company to offer equity data mining for used cars. This means franchise dealers can now see the same 20% increase in pre-owned deliveries that they now see when using us for their new cars. The real benefit now is, we can now offer our cutting…Continue
Added by John Fuhrman on June 6, 2014 at 5:41am — No Comments
What Were You Thinking?
It has often been said that the questions are the answers when it comes to selling anything. The better you become at asking questions, the more success you’ll enjoy. The key is asking the right questions. But, you can’t teach every question for every situation. Otherwise your sales people will never leave the training room.
There is one question that I believe fits any situation and it provides…Continue
Added by John Fuhrman on June 2, 2014 at 8:07am — No Comments
The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.
In the automotive…Continue
Added by Philip Zelinger on May 22, 2014 at 5:00am — No Comments
Car shoppers are 5.3 times more likely to convert to a lead when dealerships have positive, consumer-written online reviews. This conclusion is the result of a research study released by DealerRater and Dataium. Let's take a look at the details from their joint press…Continue
Have you seen the 2015 Infiniti QX80 in CT yet?
For 2015, the Infiniti QX80 features a sophisticated and luxurious interior with seating up to eight; capable of towing 8,500lbs. The new lineup for Infiniti for 2014 and now 2015 is very impressive;…Continue
Added by Jonathan Morales on May 11, 2014 at 8:30am — No Comments
MSADA & Toyota Are Aligning For Internet Sales 20 Group 6 In Boston - September 22 -24 - Automotive Sales…
Added by Sean V. Bradley on April 24, 2014 at 5:27am — No Comments
With the introduction of GM Canada’s new dealer website initiative, Strathcom Media Inc. remains committed to providing a premium website service to all GM…Continue
Added by Trish Rowsell on January 31, 2014 at 10:50am — No Comments