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All ADM Blog Posts Tagged 'Dealers' (122)

US Car Dealers Defy Predictions and Set November Sales Records

U.S. auto sales, behind strong results at NissanFord and Honda, rose 1.4 percent in November in what turned out to be a solid…

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Added by Ralph Paglia on December 6, 2017 at 11:00am — No Comments

Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Auto Dealers and Manufacturers

Predictive analytics engine allows dealers to leverage their data and conduct multi-channel campaigns designed to increase customer retention

Chicago, IL—Dec 5, 2017—…

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Added by Scot Eisenfelder on December 5, 2017 at 8:00am — No Comments

Five Automotive Marketing Tactics Dealers Must Master For Competitive Advantage

Five Automotive Digital Marketing Tactical Trends That Will Determine Which Dealers Own Their Future...

Automotive Digital Marketing has evolved on a continuous basis for over 18…

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Added by Ralph Paglia on October 26, 2017 at 5:00pm — No Comments

Where is Creative Advertising for Car Dealers in Today's Market?

Creativity is the once and future foundation of effective dealership advertising...

  

But what effective creativity means in 21st-century dealership advertising is something very different than it was…

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Added by Ralph Paglia on October 19, 2017 at 9:30pm — No Comments

Car Dealers Stop Wasting Your Time and Money

You’re wasting your money.

And your time too.

Your marketing strategy is failing you, and I bet you’re at a loss to figure out why.…

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Added by Russell B. Hill on September 8, 2017 at 10:30am — No Comments

Using digital marketing platforms to accelerate growth: Guide for Car Dealers

Car Dealers on the internet these days have a wide array of scopes to promote and grow their business if they only keep an open mind and know the hows and whats of the industry because digital marketing is a trend that is here to stay.

This latest trend also requires that you…

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Added by Sujain Thomas on August 15, 2017 at 5:30am — No Comments


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Car Dealers Often Make These Mistakes In Online Marketing

Online marketing is nowadays practically a necessity for all businesses and automotive dealers cannot dismiss this. Unfortunately, because of the fact that digital marketing has not been used for car dealers too much till now, various mistakes tend to happen. It is really important to avoid the following since they are by far the most…

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Added by Derek Crowden on July 17, 2017 at 12:00pm — No Comments

Which Email Providers Are Most Important To Car Dealers?

Who are the most commonly used email address and service providers?

These are the email service providers you do NOT want your dealership's email address to be "Blacklisted" from and/or categorized as "Spam".…

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Added by Ralph Paglia on June 6, 2017 at 11:30am — No Comments


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duPont REGISTRY is #1 of all media brands in terms of engagement on Facebook

We wanted to give a shout out and congratulate to our Social Media team for making duPont REGISTRY #1 of all media brands in terms of engagement on Facebook for February 2017!

Our duPont REGISTRY Facebook page had 2.814 million more engagements than #2 ranked National Geographic in February 2017!

Let …

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Added by Todd Reinbolt on April 19, 2017 at 10:45am — No Comments

M1 Data launches Smart PiXL

One of the most frustrating parts of any business is missing out on potential clients, especially when they're right at your doorstep. M1 Data is excited to unveil a new highly effective Data solution called Smart PiXL. Identifying the IP Address…

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Added by Josh Whitlatch on April 18, 2017 at 10:30am — No Comments

2017 NADA Checklist

Ok, so you have known about the 2017 NADA Show for quite some time now, yet you find yourself freaking out a day before you leave. No worries, we have all been there. Register to Attend…

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Added by Josh Whitlatch on January 16, 2017 at 12:30pm — No Comments


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Today’s successful Used Car Dealers are spending their money in the right places

Used car dealers today have to be digitally charged in their marketing.

What we mean by this is digital marketing, Internet marketing has to be at the forefront of advertising. Content driven information, it’s not just the lowest price advertised. Consumers…

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Added by Rahul Paul on June 24, 2016 at 12:00am — No Comments


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How to Effectively Negotiate with Car Dealers

Make your next car buying experience a breeze. Car dealers are ready and eager to work with you. Effectively negotiating the lease or purchase agreement for your new or used car is not as scary as you think. There are several things to remember and this article will help you to prepare for negotiating with car…

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Added by Rahul Paul on March 7, 2016 at 5:30am — No Comments


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The Messy, Dirty Truth about Upfront Pricing

If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.

Boy are they wrong.

Upfront Pricing is Bogus Pricing

We all know it’s impossible to give accurate upfront pricing.…

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Added by O Mayfield on February 6, 2016 at 6:00am — No Comments

Customer Defection Points

Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?



Three Main Defection Points



First Oil Change

Believe it or not, a majority of customers never make it back to the dealership for even their first oil change.…

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Added by Tom Kain on May 13, 2015 at 8:40pm — No Comments


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Dealers-First Mentality. The Industry Needs It.

I hear from friends in the industry, both on the vendor side and the OEM side, things that are both discouraging as a business owner and alarming as someone who loves the car business.

  • "Dealers need to do what we tell them about their marketing."
  • "If dealers would let us handle…
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Added by Jon Lamb on September 18, 2014 at 11:11pm — No Comments

Data Breaches: Why Dealers Should Be Concerned

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials,…

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Added by Scott T. Joseph on August 21, 2014 at 5:00am — 1 Comment


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A Beginner's Guide to Pinterest for Car Dealers

When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its…

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Added by Mark Frost on July 16, 2014 at 7:30am — 4 Comments

Major Mistakes Car Dealers Make Communicating With Customers

The Biggest Mistakes Car Dealers Make With Their Customers

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Added by Ralph Paglia on June 27, 2014 at 6:08pm — 3 Comments

I NEED YOUR HELP

I need your help!! If you are a GM at a franchise store currently using some form of data mining, I would like to get your opinion on how we stack up. No sales pitch. Just spend 15 minutes on line seeing what we offer. Then let loose wi…

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Added by John Fuhrman on June 18, 2014 at 7:27am — 3 Comments

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