Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe Brian has come to understand why I still work so diligently at educating dealers about…Continue
Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments
What can dealers do with Behaviorally Targeted (BT) web based advertising?
Behavioral Targeting is advertising space purchased from an online network of websites that utilize technology to restrict a dealer's advertising so that it only appears when…Continue
Added by Ralph Paglia on January 12, 2011 at 9:00pm — No Comments
Added by Ralph Paglia on July 18, 2009 at 3:00pm — No Comments