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All ADM Blog Posts Tagged 'Dealer Advertising' (4)

Ford Compels Dealers To Increase Google Adwords Budget

While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe Brian has come to understand why I still work so diligently at educating dealers about…

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Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments

Behavioral Targeted Advertising for Car Dealers

What can dealers do with Behaviorally Targeted (BT) web based advertising?

Behavioral Targeting is advertising space purchased from an online network of websites that utilize technology to restrict a dealer's advertising so that it only appears when…

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Added by Ralph Paglia on January 12, 2011 at 9:00pm — No Comments

Search and Display Advertising Synergies



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Added by Ralph Paglia on February 24, 2010 at 7:00am — 4 Comments

NHTSA - Car Allowance Rebate System Dealer Advertising Guidelines - Preapproval Email

NHTSA REQUIRED ADVERTISING DISCLAIMER: "CARS is a program of the U.S. Department of Transportation’s National Highway Traffic Safety Administration (www.cars.gov)"



NHTSA Administered Car Allowance Rebate System (CARS): Advertising Usage Guidelines…



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Added by Ralph Paglia on July 18, 2009 at 3:00pm — No Comments

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