Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Written by: Keith Shetterly
We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!
Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…
Added by Garry House on March 12, 2013 at 8:00am — No Comments
The idea was simple. Show the shopper the discounts, rebates, and special prices in order to reduce negotiation of price and show value. It was speculated that if you don’t give the shopper something to compare the price to, then they will go to your competition to compare…Continue
As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!). Why should it? It works to get good looking information in front of a lot of…Continue
The Big Deal About Big Data
Written by: Russell Grant
From speakers at NADA workshops to…Continue
Added by Garry House on March 6, 2013 at 11:00am — No Comments
This article was written by: Dennis Kane
I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.
This uptick can be attributed to some or all of the following factors:
Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,
Dealerships are servicing a greater number of cars because more…
Added by Garry House on February 28, 2013 at 2:48pm — No Comments
Your Online Meet and Greet
The sales process we all know and love starts with that initial handshake and introduction. It establishes…Continue
Kelley Blue Book Research Verifies That Both New and Used Vehicle Shoppers Respond to Actual Photos, Not Stock Photography on Dealer Web Sites
According to a new study conducted by…Continue
If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.
A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…Continue
This post struck me as a very succinct and thoughtful social media marketing mantra, so I thought I wanted to share it on ADM. Use this mantra when planning and executing your social car dealer marketing programs.
There will be many businesses and individuals examining their social media engagement in the next few weeks, as another year…
Added by Joe Schwartz on January 11, 2013 at 8:30am — No Comments
Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools. (See…Continue
In October, we facilitated a panel called “The Five Things in Common That Successful Internet Departments Share” at the 13th Digital Dealer Conference & Exposition in Las Vegas. We were thrilled to have over 200 attendees and want to thank our panelists for doing a great job. We decided to share some tips from our panelists for the benefit of all who couldn’t make it to the conference in hopes that you’ll find it as helpful as the attendees did.
Added by Josh Vajda on December 4, 2012 at 7:48am — No Comments
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WILMINGTON, NC - NOVEMBER 20, 2012 - After careful evaluation, New York publishers John Wiley & Son have selected two of Americas top trainers to be added to the family of books known as the "Dummies" franchise. Trainers John Fuhrman and Anthony Bartoli have agreed to be co-authors for the…Continue
Added by John Fuhrman on November 20, 2012 at 4:01am — No Comments
Are you taking advantage of Social Media for Referrals?
Have you ever looked up your dealership at www.socialmention.com? If you have never done this, pause and take a moment to do so now. Now that…Continue
Added by Jason Parman on November 13, 2012 at 8:00am — No Comments
Had a great time at Digital Dealer and made a lot of great new friends in the process. I put together this quick video on the plane ride home.
Added by Jason Parman on November 11, 2012 at 5:20pm — No Comments
Dealer Marketing Magazine 2013 Technology Leadership Awards
Seattle, WA –…
Added by Ralph Paglia on November 2, 2012 at 1:00pm — No Comments
I am writing this from the airport in Manchester, NH as I head back to Wilmington, NC. Hurricane Sandy has left her mark on the North Carolina Coast and is heading north for what forecasters think will be a huge event. I'll be glad if I just make it home today. Many of the homes up here are equipped with back up generators to handle loss of power issues. Stores were selling out of extra water and batteries as folks prepared for the worst. I think we can all agree this is just being…Continue
Added by John Fuhrman on November 1, 2012 at 10:40am — No Comments
Social media is an increasingly relevant marketing tool for auto dealerships. Its ability to engage consumers where they socialize today -- and then pull them into the showroom -- is a growing reality.
However, social media at your dealership doesn’t mean much if the sales team is forgetting the basics –…Continue
Added by Patrick Kelly on October 22, 2012 at 6:30am — No Comments
The basic Law of Reciprocity states: To give and take mutually.
I have thought about this a lot over the last few months. We…Continue
Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments
Your dealership is a physical store. You sell actual cars and trucks, and other products and services such as parts and customization items, accessories, and routine maintenance plans. You even provide extended warranty options for new and previous buyer. What if someone told you that you could provide just about all of these same services online? What if you were also told that you could reach people across the country, and no longer be limited to your local market?
Added by Dmitriy Goroshin on October 18, 2012 at 4:41pm — No Comments
This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…Continue