Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Dealer' (407)

Top Ten Tips From “The Best” at Digital Dealer

In October, we facilitated a panel called “The Five Things in Common That Successful Internet Departments Share” at the 13th Digital Dealer Conference & Exposition in Las Vegas. We were thrilled to have over 200 attendees and want to thank our panelists for doing a great job. We decided to share some tips from our panelists for the benefit of all who couldn’t make it to the conference in hopes that you’ll find it as helpful as the attendees did.


Our panelists…


Added by Josh Vajda on December 4, 2012 at 7:48am — No Comments





WILMINGTON, NC - NOVEMBER 20, 2012 - After careful evaluation, New York publishers John Wiley & Son have selected two of Americas top trainers to be added to the family of books known as the "Dummies" franchise.  Trainers John Fuhrman and Anthony Bartoli have agreed to be co-authors for the…


Added by John Fuhrman on November 20, 2012 at 4:01am — No Comments

Are you taking advantage of Social Media for Referrals?

Are you taking advantage of Social Media for Referrals?


Have you ever looked up your dealership at If you have never done this, pause and take a moment to do so now. Now that…


Added by Jason Parman on November 13, 2012 at 8:00am — No Comments

Digital Dealer 2012 Gangnam Style

Had a great time at Digital Dealer and made a lot of great new friends in the process. I put together this quick video on the plane ride home.

Added by Jason Parman on November 11, 2012 at 5:20pm — No Comments

2013 Tech Leadership Awards - Dealer Marketing Magaziine

Dealer Marketing Magazine 2013 Technology Leadership Awards

Seattle, WA –…


Added by Ralph Paglia on November 2, 2012 at 1:00pm — No Comments


I am writing this from the airport in Manchester, NH as I head back to Wilmington, NC.  Hurricane Sandy has left her mark on the North Carolina Coast and is heading north for what forecasters think will be a huge event.  I'll be glad if I just make it home today.       Many of the homes up here are equipped with back up generators to handle loss of power issues.  Stores were selling out of extra water and batteries as folks prepared for the worst.  I think we can all agree this is just being…


Added by John Fuhrman on November 1, 2012 at 10:40am — No Comments

Victory by Inches: The Key to Auto Dealers’ Sales Success in a Social World

Social media is an increasingly relevant marketing tool for auto dealerships. Its ability to engage consumers where they socialize today -- and then pull them into the showroom -- is a growing reality.

However, social media at your dealership doesn’t mean much if the sales team is forgetting the basics –…


Added by Patrick Kelly on October 22, 2012 at 6:30am — No Comments

The Value of A Promise Kept

The basic Law of Reciprocity states: To give and take mutually.


I have thought about this a lot over the last few months. We…


Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments

Can Your Dealership Really Benefit From the Parts and Accessories E-Commerce?

Your dealership is a physical store. You sell actual cars and trucks, and other products and services such as parts and customization items, accessories, and routine maintenance plans. You even provide extended warranty options for new and previous buyer. What if someone told you that you could provide just about all of these same services online? What if you were also told that you could reach people across the country, and no longer be limited to your local market?



Added by Dmitriy Goroshin on October 18, 2012 at 4:41pm — No Comments

What The Merovingian Can Teach You About Marketing




This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the reason AutoTrader and run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…


Added by Larry Bruce on October 13, 2012 at 7:30am — 2 Comments

AutoUSA Welcomes Dealership Internet Sales & Marketing Experts as Panelists for Digital Dealer 13 Workshop

Fort Lauderdale, FL – October 8th, 2012— AutoUSA Internet Sales Solutions ( announced today the addition of five panelists to their scheduled workshop at the 13th Digital Dealer Conference & Exposition. Phil DuPree and Josh Vajda will present and moderate “The Five Things in Common That Successful Internet Departments Share” on Tuesday, October 23rd at 3:30 p.m. The panelists, all…


Added by Holly Forsberg on October 8, 2012 at 8:02am — No Comments

Wall Clutter and Pushy Sales Efforts Discourage Customers from Liking Dealer Facebook Pages

Excessive Frequency of Posts, Fear of Unwanted Contact by Sales People Discourage Car Dealership Likes On Facebook



Added by Ralph Paglia on October 7, 2012 at 9:30am — No Comments

DealerOn Does Digital Dealer

The 13th Digital Dealer Conference & Exposition is fast approaching - just 3weeks left!


Not only is DealerOn a Title Sponsor, we will also have a booth (#1211), and many of us will be speaking as well!  Going to be a busy, busy few days for the DealerOn group.


Here are the sessions we are going to be presenting:


"Double Your Fixed…


Added by Ali Amirrezvani on October 3, 2012 at 7:38am — No Comments



What was your September like?  Or how do the year-to-date numbers look?  How is the sales force working out?  How many are left?  How is inventory?  Do you have enough of the right stuff?  How did you feel reading your last aged unit report?      

Those questions could have good answers or bad answers.  The future depends on what you're ready to do regardless of the answer.  This also applies to your entire operation.  How you answer the tough questions determine how you fare…


Added by John Fuhrman on October 2, 2012 at 3:29am — No Comments

For Immediate Release

October 1, 2012 - New York, NY  Major NY Publisher Announces New Auto Sales Book - John Wiley & Son, the oldest professional publisher in the United States has announced another edition to add to it's highly successful "Dummies" franchise.  The "Dummies" books have sold millions of copies on a variety of subjects from technology to small business.  Their highly recognizable yellow and black covers are instantly recognizable and mean that the selected authors were…


Added by John Fuhrman on October 1, 2012 at 2:15pm — No Comments

80% Smartphone Using Car Buyers Attempt to Access Dealer Content

4 in 5 US Smartphone Users Shopping for Cars Accessed Automotive Retail Content in July; Women More Engaged

80.6% of US smartphone users (85.9 million in total) accessed retail content on their…


Added by Ralph Paglia on September 24, 2012 at 6:55pm — 3 Comments

Are You Surrounded?


I don't know about you but I'm a sucker for classic westerns.  Even though about 10 minutes into the movie, you can pretty much figure it out, I always enjoy the "old west" from Hollywood's perspective.  It was a simpler time.  Or was it?      

Back then, at least in the movies, there was always a point when the good guys were surrounded.  It always looked like there was no way out.  Or, as the cliche goes, "It looks like the end of the line."  Yet, seemingly out of nowhere a…


Added by John Fuhrman on September 18, 2012 at 5:16am — 1 Comment

AutoCon 2012...a 10 out of 10!!

AutoCon! Wow! What a success!! (at least from the attendee’s side!)

As a 26 year retail veteran who has attended God-knows how many conventions, events and factory meetings in many countries, and as a speaker and trainer at my own events  with experience in everything from selling the ticket, arranging…


Added by Jeffery Sterns on September 17, 2012 at 12:30pm — 4 Comments


There is a statement we've all heard over the years in the car business.  It usually comes from the dealer or a senior manager.  When I hear it, it makes me crazy.  Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm not on a roof when I hear it.  I might jump.     

It usually happens when I'm talking to a dealer.  We may be discussing a hiring campaign, an idea for advertising, a specific sales practice or even a way to cut…


Added by John Fuhrman on September 8, 2012 at 8:24am — 4 Comments

REBUTTAL to PCG's Google+ Local Business Reviews Article Dated 8-27-12

------> REBUTTAL <------

PCG's Google+ Local Business Reviews Article


Article: Google+ Local Business Reviews

Title: RADIUS Guidelines To Avoid Review Spam Penalties…


Added by Dan Weik (pronounced wick) on August 28, 2012 at 5:37pm — No Comments

Monthly Archives











ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Presentation File Exchange

Posted by Ralph Paglia on February 9, 2008

3. Considering a new opportunity?

Posted by Tim Jennings on November 17, 2015

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service