ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
I don't know about you but I'm a sucker for classic westerns. Even though about 10 minutes into the movie, you can pretty much figure it out, I always enjoy the "old west" from Hollywood's perspective. It was a simpler time. Or was it?
Back then, at least in the movies, there was always a point when the good guys were surrounded. It always looked like there was no way out. Or, as the cliche goes, "It looks like the end of the line." Yet, seemingly out of nowhere a…Continue
As a 26 year retail veteran who has attended God-knows how many conventions, events and factory meetings in many countries, and as a speaker and trainer at my own events with experience in everything from selling the ticket, arranging…Continue
There is a statement we've all heard over the years in the car business. It usually comes from the dealer or a senior manager. When I hear it, it makes me crazy. Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm not on a roof when I hear it. I might jump.
It usually happens when I'm talking to a dealer. We may be discussing a hiring campaign, an idea for advertising, a specific sales practice or even a way to cut…Continue
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PCG's Google+ Local Business Reviews Article
Article: Google+ Local Business Reviews
Title: RADIUS Guidelines To Avoid Review Spam Penalties…Continue
Added by Dan Weik (pronounced wick) on August 28, 2012 at 5:37pm — No Comments
Part of our marketing is to monitor help wanted ads for sales people. I've seen some that should be very effective, but far too many are less than acceptable. The only way to describe them is pure laziness. The only other possibility is that the dealer is still running the sales department on "The Warm Body Theory." That's where dealers who are stuck in the 1980's still believe that if they keep hiring warm bodies, eventually they'll end up with some "natural" sales talent.…Continue
Entrepreneurs: They Embody the American Dream
The late Peter Drucker once said, “Entrepreneurship is neither a science nor an art. It is a practice.” CCI practices entrepreneurship.
Small business owners by the millions are eagerly waiting for the next election to learn how the upcoming years will effect not only their ability to grow and profit, but to continue toward the goals that are infused by their…Continue
Added by Rebecca Chernek on August 20, 2012 at 10:30am — No Comments
On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.
Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments
I just returned from my nephew's wedding. He is the first of our family's next generation to marry so the pressure was on to create a standard to follow. Being my brother's son, I was excited to go, visit with family that we don't see often enough and most importantly, to honor my nephew and his new bride. From the rehearsal dinner to the church, and ultimately to the reception, it was perfect.
Not just for all it had. It was perfect for the things that were…Continue
Added by John Fuhrman on July 16, 2012 at 5:11am — No Comments
You've decided to go outside your dealership to get something handled. After a lot of thought, you realized it would be better to spend money with the right experts and handle things once, than to save money on paper and take your people away from what they do best for you. Many times that's exactly what you should do. But how do you know you have the right company for what you really need?
To help you see how to rate a company or service, I will be using our company…Continue
Added by John Fuhrman on July 10, 2012 at 11:08am — No Comments
IN JUNE SELLS 615 NEW HONDAS, THE MOST IT HAS SOLD IN THREE YEARS SINCE “CASH FOR CLUNKERS” IN AUG. 2009…Continue
That question often depends on who you ask. Salespeople will talk about the dealer up the street or across town who is absolutely giving the cars away. F&I will talk about lenders who seem to favor other dealers and cost them deals. Managers will discuss factory incentives, advertising, and the like. But is that what we're really up against?
After 33 years in the business and over 15,000 salespeople and managers trained, I think there's more to competition than we…
Added by John Fuhrman on June 28, 2012 at 7:49pm — No Comments
January 1979 I sold my first car at a small dealership in North Jersey. Since then, a lot has happened. I've personally trained over 15,000 sales professionals, written 10 books, spoken literally around the world, and now work with top dealers to fill their sales needs. I have seen and participated in three "worst ever" downturns in our industry. Each has taught me lessons on how to deal with the struggles and what to improve on as business gets better. There was one lesson that…Continue
Added by John Fuhrman on June 19, 2012 at 8:28am — No Comments
Why AutoCon 2012 for Dealer Principals?
Ralph Paglia, Chris Saraceno, Mike Myers, Carrie Hemphill and the entire AutoCon 2012 management team understands that Dealers have many choices where to invest their time out of the office. We have made AutoCon 2012 the ideal choice for dealers by focusing on what we know will enhance the value they will receive from attending any event…Continue
AutoCon 2012 - AutoConnections Conference and Exposition; All Inclusive Registration Package
AutoCon 2012 is changing the way that automotive conferences are created, organized, and presented to dealers. We…Continue
Added by Ralph Paglia on June 12, 2012 at 4:35am — No Comments
All this technology is becoming very popular around and among dealers. Sales people can pull up apps and show customers all the details about a particular car in stock. Customers can shop and research before they get to the dealership, and an Internet staff can track web visits and initiate contact with potential customers. All at the speed of light.
Thanks to the innovation of Steve Jobs and Apple, we can "i-anything" we want. But there is one important ingredient to…Continue
Added by John Fuhrman on June 6, 2012 at 7:53pm — No Comments
Addy's Harbor Dodge in Myrtle Beach, SC has just jumped into the top 5 of all Dodge dealers in the US. It just shows that having the right programs, the best managers and top sales people, will make great things happen. We are pleased at this great dealer's success and even more thankful that we have been along for the entire ride.
When we first came to Addy's they had 8 sales people and were doing average numbers. Rod Ricciardi had just become the GM and brought with him a…
I wanted to personally invite you to an upcoming New Jersey Automotive Conference event on June 12th at the Sheraton Hotel in Eatontown, NJ. I will be presenting a workshop at the NJ Dealer Pit Stop so join me!
The Dealer Pit Stop is a one day event that will feature 12 workshop sessions hosted by top…Continue
Added by Ralph Paglia on May 30, 2012 at 10:00pm — No Comments
As we reach the mid year time, many of us make decisions. Some even make commitments to change certain aspects of their life and their profession. Unfortunately, far too many change absolutely nothing because they believe that their career is subject to the mercy of the markets. They boast about how they were a top producer during the market high points, and continue doing the same things they did when customers simply showed up with checkbooks in hand.
Case in point. A good…Continue
Added by John Fuhrman on May 14, 2012 at 7:30am — No Comments
After reading Brian Pasch's insightful blog post about dealers egos and how they can be hobbling their own successes (see here), I got to thinking about this subject in greater detail.
I've already replied to that post that our industry is really coming up short on success because of the limitations imposed by some styles of leadership. But there may also be a…Continue