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All ADM Blog Posts Tagged 'Data' (47)

Jim Ziegler asks: Is It Time For the Retail Automotive Community to Rise Up and Get Rid of CarFax?

Enough is Enough!

Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…

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Added by James A. Ziegler on October 29, 2012 at 2:30pm — 215 Comments

Auto Dealer Data Leakage - Data Reports, Lock'm Down - DTG Digital Efficiency

The Data War is raging.

Added after initial post:

My suggestion of Locking Down Critical Dealership Data Fields has generated interesting feedback on other thread(s). The jury is out here on why others are not jumping on board with the suggestion of starving the beast by restricting which data is accessible to a VERY limited number of intermediary data polling services. Don't mind me for trying to keep this simple... That is what I do... I look at things (mostly digital) and…

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Added by David T. Gould on February 16, 2012 at 10:30pm — No Comments


Influencer
Transparency, what a concept!



Don't get me wrong.  We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think I don't appreciate their value as a marketing partner.  In fact, TrueCar (formerly known as ZAG) leads have typically been at the top of our list of sales-producing…

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Added by Joshua Michael Friedman on October 30, 2011 at 7:30am — 21 Comments

Data, Data, Data...

I still remember the phone call last year. It was Chris Fousek, the e-Commerce Director for the Village Automotive Group wanting to discuss ideas for a workshop he was going to do for the Digital Dealer Conference last October.

 

He used the term “Business Intelligence.” It was the first time I had heard that term, but the way he explained it, it got me thinking about how our industry and the way we market and advertise will change in the next couple of…

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Added by Cliff Banks on October 11, 2011 at 6:50am — 1 Comment

Online Display Advertising - Research Data Shows How, When, Who and Why It Works!

 

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Added by Ralph Paglia on October 3, 2011 at 8:00am — 4 Comments

Overposting Drives Away Dealership Facebook Fans; Data and Charts Show Big Disconnect

Overposting Drives Automotive Consumer Facebook Fans Away From Dealerships

The most-frequently cited reason Facebook users give for “unliking” a dealership's Fan Page is that the dealer…

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Added by Ralph Paglia on February 15, 2011 at 11:00pm — 9 Comments

Facebook And Other Social Networks Continue Torrid Growth Rates - New Market Research Data

Latest Data Shows Facebook Surging While Other Social Networks Gain Traction

Social networking category leader Facebook continued its momentum as it amassed millions of new users and…

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Added by Ralph Paglia on February 15, 2011 at 1:00pm — No Comments

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