Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Service department revenue continues to increase in importance for dealerships. With lower margins, service revenue is the bread and butter for many dealerships.…Continue
Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments
With car owners keeping their car longer than ever, now is the time to take a serious look at how you are marketing your automotive service department. Currently,…Continue
Added by Larisa Bedgood on September 7, 2016 at 7:07am — No Comments
Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want…
Added by Larisa Bedgood on August 30, 2016 at 7:04am — No Comments
Each day consumers spend a little more than 3 hours on their smartphones – and that’s not even making calls. The…Continue
Added by Larisa Bedgood on July 19, 2016 at 5:07am — No Comments
Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or…Continue
Added by Larisa Bedgood on July 18, 2016 at 9:03am — No Comments
Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee…Continue
Added by Larisa Bedgood on May 24, 2016 at 4:36am — No Comments
In the modern auto dealership market, trends are quickly changing. Data and technology applications provide brand new ways to reach current customers and attain new ones – as well as market to consumers most likely to make a purchase today.
Advancements in the data-as-a-service industry has paved the way for new methods of customer acquisition which has separated into two…Continue
When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.
When companies put data at the center of their marketing decisions they…Continue
Added by Larisa Bedgood on October 1, 2015 at 12:51pm — No Comments
CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER?
Are Dealers Being Set Up Again by one of the Dirtiest Players? Is it another trick?
DISCLAIMER: It is only fair before you read this to say out front that I personally despise …
Added by James A. Ziegler on May 10, 2015 at 10:30am — No Comments
In an ideal world, dealers would be able to market all of their vehicles equally without biases, but that's simply not the case. You may have too many of one particular model. There can be incentives from the OEM on specific vehicles. Then, there's the dreaded "leftover" vehicles that are still sitting…Continue
Added by Matthew Kolodziej on December 4, 2014 at 2:30pm — No Comments
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…Continue
Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments
As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer…Continue
Added by Scott T. Joseph on October 16, 2014 at 6:00am — No Comments
Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials,…Continue
There, I said it. Within that one word lies the keys to unlocking the true potential of the customer data you have available to you. If you have the most accurate data, you'll be able to craft marketing, conquest, and retention campaigns that will boost your business faster than anything…
Added by Jon Lamb on July 1, 2014 at 2:57am — No Comments
For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track…Continue
The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.
In the automotive…Continue
Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…
Added by Jennifer Payne on April 18, 2014 at 5:18am — No Comments
So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?