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All ADM Blog Posts Tagged 'Data' (23)

Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…

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Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments

Enjoy The Ride: Edmunds Shares Data Insights From October Car Sales

RIGHT NOW Is A…
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Added by Ralph Paglia on November 4, 2014 at 4:30am — 3 Comments

Data Security Starts At Home

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer…

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Added by Scott T. Joseph on October 16, 2014 at 6:00am — No Comments

Data Breaches: Why Dealers Should Be Concerned

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials,…

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Added by Scott T. Joseph on August 21, 2014 at 5:00am — 2 Comments

Cleanse and Append: The Keys to Marketing to Your Customer Database

Accuracy.

There, I said it. Within that one word lies the keys to unlocking the true potential of the customer data you have available to you. If you have the most accurate data, you'll be able to craft marketing, conquest, and retention campaigns that will boost your business faster than anything…

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Added by Jon Lamb on July 1, 2014 at 2:57am — No Comments

IP Matching: Making Every Message Count

For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track…

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Added by Jamil Zabaneh on June 17, 2014 at 6:06am — 3 Comments

The Necessary Shift from #BigData to #BetterData

The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.

In the automotive…

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Added by Jon Lamb on May 30, 2014 at 6:00am — 3 Comments

J&L Marketing at the Innovative Dealer Summit

Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…

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Added by Jennifer Payne on April 18, 2014 at 5:18am — No Comments

How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?

So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?

Isn't it…

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Added by James A. Ziegler on November 23, 2013 at 4:00pm — 60 Comments

From the NCM Institute: Get Your Arms Around The Data In Your Dealership Written By: Steven Banks

Written By: Steven Banks

Lately it seems I am unable to hide from the term, Big Data. I’m exposed to it in headlines, newspapers (a bit old school but I still read them), magazines and yes, even blogs. But what does big data truly mean and why are we being doused with it? The term is so new I couldn’t locate it in the…

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Added by Garry House on July 9, 2013 at 5:30am — No Comments

From the Trenches - I guess you guys aren't ready for that yet.

 

In the year 2000, I said,  "I guess you guys aren't ready for that yet." to the dealership I was leaving.

 

 

I was talking about the Internet.

 …

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Added by Tom Gorham on May 9, 2013 at 10:00pm — 18 Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

Written By: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…

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Added by Garry House on March 14, 2013 at 2:44pm — No Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

The Big Deal About Big Data

Written by: Russell Grant

From speakers at NADA workshops to…

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Added by Garry House on March 6, 2013 at 11:00am — No Comments

Dataium Automotive Shopper Intensity Report - January 2013

The automotive marketing research firm Dataium has released their 2013 Automotive Shopper Intensity Report which has become a respected and widely regarded accurate predictor of new vehicle demand in North…

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Added by Ralph Paglia on January 16, 2013 at 9:30am — 1 Comment

From the NCM Institute Blog: Does Your Dealership Department Have a USP?

Most of the articles I write are directed toward dealership senior managers or toward managers within specific departments. My content today is directed at all dealership department managers…or, rather, to those department managers who have a major sales responsibility. And guess what? Once again I’m going to talk about what’s not happening that should be happening in your department.

I am surprised by how few dealership departments have developed…

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Added by Garry House on November 30, 2012 at 9:08am — No Comments

Targeting Digital Advertising Using Offline Data Preferred by 80 Percent of Auto Industry Marketers

8 in 10 Automotive Marketing Professionals Trust Offline Data the Most for Targeting Digital Advertising Campaigns

81% of automotive advertising agencies say they…

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Added by Ralph Paglia on November 13, 2012 at 2:30am — No Comments

Jim Ziegler asks: Is It Time For the Retail Automotive Community to Rise Up and Get Rid of CarFax?

Enough is Enough!

Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…

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Added by James A. Ziegler on October 29, 2012 at 2:30pm — 219 Comments

Auto Dealer Data Leakage - Data Reports, Lock'm Down - DTG Digital Efficiency

The Data War is raging.

Added after initial post:

My suggestion of Locking Down Critical Dealership Data Fields has generated interesting feedback on other thread(s). The jury is out here on why others are not jumping on board with the suggestion of starving the beast by restricting which data is accessible to a VERY limited number of intermediary data polling services. Don't mind me for trying to keep this simple... That is what I do... I look at things (mostly digital) and…

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Added by David T. Gould on February 16, 2012 at 10:30pm — No Comments

Transparency, what a concept!



Don't get me wrong.  We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think I don't appreciate their value as a marketing partner.  In fact, TrueCar (formerly known as ZAG) leads have typically been at the top of our list of…

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Added by Joshua Michael Friedman on October 30, 2011 at 7:30am — 21 Comments

Data, Data, Data...

I still remember the phone call last year. It was Chris Fousek, the e-Commerce Director for the Village Automotive Group wanting to discuss ideas for a workshop he was going to do for the Digital Dealer Conference last October.

 

He used the term “Business Intelligence.” It was the first time I had heard that term, but the way he explained it, it got me thinking about how our industry and the way we market and advertise will change in the next couple of…

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Added by Cliff Banks on October 11, 2011 at 6:50am — 1 Comment

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