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All ADM Blog Posts Tagged 'Data' (27)

Four Data-Driven Ways to Attract and Retain New Car Customers

car purchase

When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.

When companies put data at the center of their marketing decisions they…


Added by Michael Meyers on October 1, 2015 at 12:51pm — No Comments




Are Dealers Being Set Up Again by one of the Dirtiest Players? Is it another trick?


DISCLAIMER: It is only fair before you read this to say out front that I personally despise …


Added by James A. Ziegler on May 10, 2015 at 10:30am — No Comments

Use Data to Target the Vehicles You Want to Move Most

In an ideal world, dealers would be able to market all of their vehicles equally without biases, but that's simply not the case. You may have too many of one particular model. There can be incentives from the OEM on specific vehicles. Then, there's the dreaded "leftover" vehicles that are still sitting…


Added by Matthew Kolodziej on December 4, 2014 at 2:30pm — No Comments

From the Trenches - Measuring and Managing your Reputation

Part 2 of "Can You See The Forest For The Trees?"

If reputation is the forest and reviews are the trees, I begin again by…


Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments

Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…


Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments

Data Security Starts At Home

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer…


Added by Scott T. Joseph on October 16, 2014 at 6:00am — No Comments

Data Breaches: Why Dealers Should Be Concerned

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials,…


Added by Scott T. Joseph on August 21, 2014 at 5:00am — 2 Comments

Cleanse and Append: The Keys to Marketing to Your Customer Database


There, I said it. Within that one word lies the keys to unlocking the true potential of the customer data you have available to you. If you have the most accurate data, you'll be able to craft marketing, conquest, and retention campaigns that will boost your business faster than anything…


Added by Jon Lamb on July 1, 2014 at 2:57am — No Comments

IP Matching: Making Every Message Count

For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track…


Added by Jamil Zabaneh on June 17, 2014 at 6:06am — 3 Comments

The Necessary Shift from #BigData to #BetterData

The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.

In the automotive…


Added by Jon Lamb on May 30, 2014 at 6:00am — 3 Comments

J&L Marketing at the Innovative Dealer Summit

Last week, I had the privilege of attending the 5thannual Innovative Dealer Summit. I’m always happy to assist in educating dealers and being a part of events that encourage it. I had never attended this event and looked forward to participating in the only event of this size organized by a state auto dealers association. The event itself was held in a super-cool venue – Sports Authority Field at Mile High. Being an avid sports…


Added by Jennifer Payne on April 18, 2014 at 5:18am — No Comments

How many Vendors is YOUR DEALERSHIP Paying who are Selling your Customer Data to Other Vendors for Cash?

So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?

Isn't it…


Added by James A. Ziegler on November 23, 2013 at 4:00pm — 60 Comments

From the NCM Institute: Get Your Arms Around The Data In Your Dealership Written By: Steven Banks

Written By: Steven Banks

Lately it seems I am unable to hide from the term, Big Data. I’m exposed to it in headlines, newspapers (a bit old school but I still read them), magazines and yes, even blogs. But what does big data truly mean and why are we being doused with it? The term is so new I couldn’t locate it in the…


Added by Garry House on July 9, 2013 at 5:30am — No Comments

From the Trenches - I guess you guys aren't ready for that yet.


In the year 2000, I said,  "I guess you guys aren't ready for that yet." to the dealership I was leaving.



I was talking about the Internet.



Added by Tom Gorham on May 9, 2013 at 10:00pm — 18 Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

Written By: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…


Added by Garry House on March 14, 2013 at 2:44pm — No Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

The Big Deal About Big Data

Written by: Russell Grant

From speakers at NADA workshops to…


Added by Garry House on March 6, 2013 at 11:00am — No Comments

Dataium Automotive Shopper Intensity Report - January 2013

The automotive marketing research firm Dataium has released their 2013 Automotive Shopper Intensity Report which has become a respected and widely regarded accurate predictor of new vehicle demand in North…


Added by Ralph Paglia on January 16, 2013 at 9:30am — 1 Comment

From the NCM Institute Blog: Does Your Dealership Department Have a USP?

Most of the articles I write are directed toward dealership senior managers or toward managers within specific departments. My content today is directed at all dealership department managers…or, rather, to those department managers who have a major sales responsibility. And guess what? Once again I’m going to talk about what’s not happening that should be happening in your department.

I am surprised by how few dealership departments have developed…


Added by Garry House on November 30, 2012 at 9:08am — No Comments

Targeting Digital Advertising Using Offline Data Preferred by 80 Percent of Auto Industry Marketers

8 in 10 Automotive Marketing Professionals Trust Offline Data the Most for Targeting Digital Advertising Campaigns

81% of automotive advertising agencies say they…


Added by Ralph Paglia on November 13, 2012 at 2:30am — No Comments

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