Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

Crystal Hartwell's Blog Posts Tagged 'DMEautomotive' (7)

New Research on QR Codes and Mobile Apps: What Consumers Want

Key Findings:



-- Auto service customers are far more likely to use mobile apps (44%) than QR codes (18%).



-- 2-in-3 auto service customers that use mobile apps, use them at least daily.



-- Only 10% of auto service customers are currently using a mobile app offered by their dealer/service provider.



-- Top two places consumers are being routed via QR code scans: 1)…
Continue

Added by Crystal Hartwell on December 18, 2012 at 10:37am — No Comments

Young, Wired Auto Service Consumers Intensely Price and Convenience-Driven - and Most Receptive to Dealer Loyalty Programs - According to New Study

DMEa’s “Marketing Success in a Changing Service Loyalty Landscape” findings include:

 

  • Loyalty programs are not just for loyalists: Over 25% of “swing loyalists” and disloyalists would participate
  • Communicate! Most customers want to hear from service providers AT LEAST once every 3 months, including 70%+ of dealer and aftermarket chain loyalists
  • 2 in 3…
Continue

Added by Crystal Hartwell on March 28, 2012 at 6:57am — No Comments

New Study Reveals Dealership Service Profits Threatened by Aging Customer Base

DMEautomotive releases service market loyalty white paper and new demographic findings:

  • Auto service loyalty now pivots around age: roughly half of aftermarket chains loyalists are under 34, while around half of dealer loyalists are 50+.
  • Dealership loyalists from the over-70 segment exiting market would represent $3.4 billion loss.
  • Aging vehicle fleet favors aftermarket: dealerships lose 47% of…
Continue

Added by Crystal Hartwell on March 5, 2012 at 6:01am — No Comments

DMEautomotive Helps Dealers Provide Customers with ‘Best Chance’ to Buy a New Vehicle

Best Chance Equity Communications from DMEautomotive automatically identifies and markets to customers “in equity” with current vehicle; helps dealers increase valuable late-model used inventory and generate new vehicle sales

 

Daytona Beach, FL -- December 15, 2011 – …

Continue

Added by Crystal Hartwell on December 15, 2011 at 5:14am — No Comments

DMEautomotive Expands Strategy and Analytics Team with Key Appointments

Doug Van Sach named vice president strategy and analytics; Robert Silberman heads CRM and product strategy for automotive marketing leader

 

Daytona Beach, FL – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced two key appointments to further bolster its expanding Strategy and Analytics team.  Consumer behavior and data analytics expert…

Continue

Added by Crystal Hartwell on November 7, 2011 at 5:12am — No Comments

DMEautomotive Makes Customer Loyalty Easy for Dealerships

New ‘card-free’ program eliminates usual loyalty program hassles with turnkey process that allows dealers to focus on selling, rather than implementation

 

Daytona Beach, FL -- October 19, 2011 – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced a new affordable “card-free” customer loyalty program for auto dealerships designed to eliminate the usual…

Continue

Added by Crystal Hartwell on October 19, 2011 at 5:34am — No Comments

Mike Martinez Joins DMEautomotive as Chief Marketing Officer

  

Mike Martinez Joins DMEautomotive as Chief Marketing Officer

 

Digital Sales and Marketing Veteran to Drive Brand, Marketing and Sales Momentum of Automotive Marketing Leader

 

Daytona Beach, FL -- October 5, 2011DMEautomotive, the industry leader in science-based, results-driven…

Continue

Added by Crystal Hartwell on October 5, 2011 at 5:47am — No Comments

Monthly Archives

2014

2013

2012

2011

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service