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All ADM Blog Posts Tagged 'DMEautomotive' (9)

New Research on QR Codes and Mobile Apps: What Consumers Want

Key Findings:



-- Auto service customers are far more likely to use mobile apps (44%) than QR codes (18%).



-- 2-in-3 auto service customers that use mobile apps, use them at least daily.



-- Only 10% of auto service customers are currently using a mobile app offered by their dealer/service provider.



-- Top two places consumers are being routed via QR code scans: 1)…
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Added by Crystal Hartwell on December 18, 2012 at 10:37am — No Comments

Young, Wired Auto Service Consumers Intensely Price and Convenience-Driven - and Most Receptive to Dealer Loyalty Programs - According to New Study

DMEa’s “Marketing Success in a Changing Service Loyalty Landscape” findings include:

 

  • Loyalty programs are not just for loyalists: Over 25% of “swing loyalists” and disloyalists would participate
  • Communicate! Most customers want to hear from service providers AT LEAST once every 3 months, including 70%+ of dealer and aftermarket chain loyalists
  • 2 in 3…
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Added by Crystal Hartwell on March 28, 2012 at 6:57am — No Comments

New Study Reveals Dealership Service Profits Threatened by Aging Customer Base

DMEautomotive releases service market loyalty white paper and new demographic findings:

  • Auto service loyalty now pivots around age: roughly half of aftermarket chains loyalists are under 34, while around half of dealer loyalists are 50+.
  • Dealership loyalists from the over-70 segment exiting market would represent $3.4 billion loss.
  • Aging vehicle fleet favors aftermarket: dealerships lose 47% of…
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Added by Crystal Hartwell on March 5, 2012 at 6:01am — No Comments

DMEautomotive Helps Dealers Provide Customers with ‘Best Chance’ to Buy a New Vehicle

Best Chance Equity Communications from DMEautomotive automatically identifies and markets to customers “in equity” with current vehicle; helps dealers increase valuable late-model used inventory and generate new vehicle sales

 

Daytona Beach, FL -- December 15, 2011 – …

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Added by Crystal Hartwell on December 15, 2011 at 5:14am — No Comments

DMEautomotive Expands Strategy and Analytics Team with Key Appointments

Doug Van Sach named vice president strategy and analytics; Robert Silberman heads CRM and product strategy for automotive marketing leader

 

Daytona Beach, FL – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced two key appointments to further bolster its expanding Strategy and Analytics team.  Consumer behavior and data analytics expert…

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Added by Crystal Hartwell on November 7, 2011 at 5:12am — No Comments

DMEautomotive Makes Customer Loyalty Easy for Dealerships

New ‘card-free’ program eliminates usual loyalty program hassles with turnkey process that allows dealers to focus on selling, rather than implementation

 

Daytona Beach, FL -- October 19, 2011 – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced a new affordable “card-free” customer loyalty program for auto dealerships designed to eliminate the usual…

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Added by Crystal Hartwell on October 19, 2011 at 5:34am — No Comments

Mike Martinez Joins DMEautomotive as Chief Marketing Officer

  

Mike Martinez Joins DMEautomotive as Chief Marketing Officer

 

Digital Sales and Marketing Veteran to Drive Brand, Marketing and Sales Momentum of Automotive Marketing Leader

 

Daytona Beach, FL -- October 5, 2011DMEautomotive, the industry leader in science-based, results-driven…

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Added by Crystal Hartwell on October 5, 2011 at 5:47am — No Comments

PRACTICAL CONSIDERATIONS FOR EMAIL MARKETING BY DMEautomotive

After reading a recent Facebook post by Hubspot “that Tuesdays at 11am is one of the worst possible times to send your email campaigns,” I started to take notice of how I reacted to emails as they entered my inbox.  You see, like you, I’m not only a marketer, but I’m also a consumer.  My various email inboxes are also inundated with communications from retail stores to technology and social media related…

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Added by Stacy Mueller on February 16, 2011 at 7:52pm — No Comments

The Importance of Relevancy in Marketing - By DMEautomotive

Relevancy.  All of us in the automotive industry have heard about the importance of relevancy in our direct marketing efforts, almost to the point of ad nauseam, right? (Admittedly, I’m guilty as charged.) However, this past weekend during “the biggest show on earth” we were all reminded that relevancy is equally important in the traditional marketing world…specifically the commercial.



Sure, most of us were easily entertained by the sentimental score of Star Wars and the…

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Added by Stacy Mueller on February 14, 2011 at 1:30pm — 1 Comment

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