Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
According to J.D. Power, nearly 2 million vehicles are coming off lease over the next five months. Attracting and selling to end-of-lease customers is a huge opportunity to emerge stronger…Continue
Added by Bill Wittenmyer on April 29, 2020 at 7:30am — No Comments
Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.
Today’s customers expect an…Continue
Added by Bill Wittenmyer on April 1, 2020 at 7:30am — No Comments
As a salesperson, do you wait for leads and ups, or do you go out and actively prospect for new customers?
No matter how great a salesperson you are, sales is a numbers game. If you want to sell more, you need to talk to more people. If you…
Added by Bill Wittenmyer on May 9, 2018 at 6:00am — No Comments
Virtually all American adults (93%) read online reviews to determine if a car dealership is good or bad, reveals BrightLocal in its latest annual …Continue
Added by Ralph Paglia on November 18, 2017 at 9:00pm — No Comments
People in the world of marketing and businesses trying to use social media for promotions almost always face a paradox. It’s like a Chinese finger trap – the harder you pull, the more trapped you can…Continue
Companies tend to be solely focused on their Return on Investment (ROI) when trying out a new tool, marketing strategy, or social network, that the customers ROI (and they do have one) never even enters the picture. Just like most businesses, customers also try to find “what’s in it for…Continue
Added by Amanda Ryan on March 4, 2013 at 8:00pm — No Comments
New Report Shows That Discounts and Freebies by Business Are Creating Stronger Relationships With Customers Who Are Online Followers...
I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn't have a Facebook page, they didn't realize that they had a Twitter account that had been set to Tweet…Continue
Your business does better when it is perceived in a good light. In this day and age, it is easy for people who are unhappy with a business or a product to rant that business with unwanted negative online attention.
Negative reviews by the press or bad public relations can happen even to…Continue
Added by Nora Nesbitt on January 30, 2013 at 9:30am — No Comments
There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube's latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make…Continue
Added by J.D. Rucker on December 18, 2012 at 3:00am — No Comments
A Promise Made Should Always Be Kept
My office here at home faces the street and across the road I see two men building a home that is every bit 5000 square feet. Everyday no matter what the weather may be, the men brave the cold and the rain to accomplish the task of building the home.…
Added by Ralph Paglia on October 7, 2012 at 9:30am — No Comments
For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive Consumers
It has already been established that the most exciting time during the sales process is the delivery. A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars. After spending hours with your customer, how do you want them to remember your dealership?
Your customer will remember your dealership every month they have to make their payment. They will think of your dealership each time they pay for an…Continue
You have a 22 year old potential client ready to make the largest purchase of their life at this point. They are one of the most technical savvy consumers you have ever faced. These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.
According to Pew Center’s Internet and American Life Project the average…Continue
Added by James Schaefer on June 4, 2012 at 11:03am — No Comments
DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.
However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology. Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a new…Continue
Added by James Schaefer on May 17, 2012 at 6:41am — No Comments
“You will not find a lower price on any models except OUR lot!!!” Really? Are consumers that naïve to believe that? And you just spent $2,500 to produce this commercial and another $10,000 a month to run the spot over the course of 30 days. Don’t even mention the fact that circumstances beyond your control can hinder your target audience from listening to your…Continue
Added by Ralph Paglia on December 23, 2010 at 9:12am — No Comments