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All ADM Blog Posts Tagged 'Customers' (20)

Major Mistakes Car Dealers Make Communicating With Customers

The Biggest Mistakes Car Dealers Make With Their Customers

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Added by Ralph Paglia on June 27, 2014 at 6:08pm — 4 Comments

Driving Customers Away: Bad Marketing Is Not Simply Ignored - Use Social Logins

Automotive Consumers Don’t Just Ignore Irrelevant Marketing Messages from Car Dealers… They Take Action!

Almost all car buying consumers and service customers claim to have received…

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Added by Ralph Paglia on January 20, 2014 at 10:00pm — 2 Comments

Use Social Media to Educate Consumers (and possibly blow their minds)

The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow…

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Added by Louie Baur on June 15, 2013 at 7:30pm — 11 Comments

Focus Your Social Media on Customers and Community

People in the world of marketing and businesses trying to use social media for promotions almost always face a paradox. It’s like a Chinese finger trap – the harder you pull, the more trapped you can…

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Added by J.D. Rucker on March 22, 2013 at 5:00pm — 3 Comments

Why You Should Be Concerned About Your Customers ROI

Care_About_Customers_ROI

Companies tend to be solely focused on their Return on Investment (ROI) when trying out a new tool, marketing strategy, or social network, that the customers ROI (and they do have one) never even enters the picture. Just like most businesses, customers also try to find “what’s in it for…

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Added by Amanda Ryan on March 4, 2013 at 8:00pm — No Comments

Can Dealers Use Targeted Online Discounts To Develop Better Customer Relationships?

New Report Shows That Discounts and Freebies by Business Are Creating Stronger Relationships With Customers Who Are Online Followers...…

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Added by Ralph Paglia on February 20, 2013 at 5:30pm — 3 Comments

Don't Fear Your Customers on Social Media - Embrace Them!

I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn't have a Facebook page, they didn't realize that they had a Twitter account that had been set to Tweet…

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Added by J.D. Rucker on February 20, 2013 at 6:00am — 5 Comments

Why Businesses Need Reputation Management

Your business does better when it is perceived in a good light. In this day and age, it is easy for people who are unhappy with a business or a product to rant that business with unwanted negative online attention.…

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Added by Nora Nesbitt on January 30, 2013 at 9:30am — No Comments

YouTube Capture App for iPhone is an Ideal Sales Tool

YouTube Capture

There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube's latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make…

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Added by J.D. Rucker on December 18, 2012 at 3:00am — No Comments

A Promise Made Should Always Be Kept

A Promise Made Should Always Be Kept



My office here at home faces the street and across the road I see two men building a home that is every bit 5000 square feet. Everyday no matter what the weather may be, the men brave the cold and the…

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Added by Jason Parman on November 28, 2012 at 8:00am — 8 Comments

Wall Clutter and Pushy Sales Efforts Discourage Customers from Liking Dealer Facebook Pages

Excessive Frequency of Posts, Fear of Unwanted Contact by Sales People Discourage Car Dealership Likes On Facebook

Social…

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Added by Ralph Paglia on October 7, 2012 at 9:30am — No Comments

QR Codes Most-Used Mobile Channel For Engaging Car Buying Customers

For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive Consumers

1 in 2 auto industry marketers say…

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Added by Ralph Paglia on July 8, 2012 at 2:30pm — 4 Comments

Creating an Automotive Buying Experience that Last a Lifetime

It has already been established that the most exciting time during the sales process is the delivery.  A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars.  After spending hours with your customer, how do you want them to remember your dealership?

Your customer will remember your dealership every month they have to make their payment.  They will think of your dealership each time they pay for an…

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Added by James Schaefer on June 7, 2012 at 1:56pm — 1 Comment

Gen Y is your client! Time kills Deals!

You have a 22 year old potential client ready to make the largest purchase of their life at this point.  They are one of the most technical savvy consumers you have ever faced.  These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.

According to Pew Center’s Internet and American Life Project the average…

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Added by James Schaefer on June 4, 2012 at 11:03am — No Comments

DeliveryMaxx introduces DigitalMaxx 2.0

DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.  

However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology.  Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a new…

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Added by James Schaefer on May 17, 2012 at 6:41am — No Comments

Marketing your Dealership 101

“You will not find a lower price on any models except OUR lot!!!”  Really?  Are consumers that naïve to believe that?  And you just spent $2,500 to produce this commercial and another $10,000 a month to run the spot over the course of 30 days.  Don’t even mention the fact that circumstances…

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Added by James Schaefer on May 6, 2012 at 7:30am — 1 Comment

Car Buyers and Service Customers Seek Online Coupons



Car Buyers and Service Customers Seek Online Coupons in November…

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Added by Ralph Paglia on December 23, 2010 at 9:12am — No Comments

Jaguar Continues To Excel At Treating Their Customers Right And Audi Continues To Suck At It

J. D. Power and Associates Sales Satisfaction Index (SSI) Study Reveals New Vehicle Purchase Decision Points…

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Added by Ralph Paglia on November 22, 2010 at 9:30am — No Comments

Behavioral Targeting and Customer Segmentation - Let Dealership Customers Create Their Own Categories!

Letting customers create their own segments - A core behavioral targeting element is the classic marketing technique of customer segmentation—taking a plethora of data events and shaping them into coherent groups that both attract marketers and pinpoint the audience correctly. For example, AOL's Tacoda division lists 31 audience segments such as Active Gamer, Gourmet Chef, Shopaholic and Trendy Homemaker.…

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Added by Ralph Paglia on June 19, 2008 at 8:30am — No Comments

How to Find and Attract New Customers

Is Your Dealership Attractive?



There’s an old adage that says, “A business must grow to survive.” This is especially true for automotive dealerships. Over time, some of your customers will move away, some will change lifestyles, and others will leave for a myriad of other reasons that are beyond your control. In other words, if your dealership isn’t constantly attracting new customers to replace them, you will eventually find yourself with no customers left.



This… Continue

Added by Ralph Paglia on February 18, 2008 at 12:47pm — No Comments

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