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Mike Gorun's Blog Posts Tagged 'Customer' (14)

Being Real: The Fastest Way to Earn Customer Loyalty

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…

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Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments

Winning Customer Loyalty Through Convenience

Customer loyalty is increasingly difficult to earn. Co…

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Added by Mike Gorun on February 13, 2018 at 6:00am — No Comments

You Don’t Have to Be Company 2nd to be Customer 1st

While today’s businesses understand the need to provide an excellent customer…

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Added by Mike Gorun on November 14, 2017 at 6:12am — 1 Comment

The Key to Modern Customer Loyalty

As times change, so do consumer desires.

What…

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Added by Mike Gorun on November 7, 2017 at 6:30am — No Comments

A Successful Rewards Program Should Not Be All About Rewards

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are now …

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Added by Mike Gorun on August 16, 2017 at 6:42am — No Comments

What Happens When Company Culture Breaks Down?

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a …

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Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments

Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?

Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to comparison shop on their smartphones when using a store’s Wi-Fi…

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Added by Mike Gorun on June 27, 2017 at 6:46am — No Comments

Make Sure Your Customers Complain

An interesting title for a blog, I know. But an…

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Added by Mike Gorun on June 6, 2017 at 6:37am — No Comments

Is 2 Percent Good Enough for You?

Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not.

Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2 percent and a “good” 2 percent,…

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Added by Mike Gorun on May 23, 2017 at 6:59am — No Comments

5 Things That Make a Great Customer Experience

Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at…

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Added by Mike Gorun on May 16, 2017 at 5:41am — No Comments

So You Think You Have Customer Loyalty Figured Out…Not So Fast!

You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?

 

A…

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Added by Mike Gorun on August 16, 2016 at 7:00am — No Comments

Would Your Customers Pay For Your Loyalty Program?

Imagine having customers so loyal that they are willing to pay you just to do business with your dealership. Do you think a customer that makes an investment in your loyalty program would be more or less likely to remain loyal to you and your brand? Three companies have successfully managed to accomplish this and in a very big way.

 

Movie theater chain, AMC,…

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Added by Mike Gorun on February 1, 2014 at 5:26am — No Comments

Is it Something I Said? 5 Communication Tips To Motivate Your Team to More Sales

Creating loyal customers starts with a loyal team. It is important that your employees feel valued and motivated on a daily basis. When your team is at its best, then you can be sure that your customers will be getting the best service.

 

Here are 5 communication tips to make sure that you and your managers are being effective communicators and motivators.…

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Added by Mike Gorun on March 26, 2013 at 6:54am — No Comments

Happy Mobile New Year! 4 Tips for Building Loyalty with Your Mobile Customers

According to Google’s 2012 Our Mobile Planet Smartphone Research report, within the past two years, the number of Google searches on mobile devices has grown by 500 percent! As a result, tech and marketing pundits everywhere are touting 2013 as the “year of mobile”.

If you’re like most businesses, you’re probably researching and/or implementing methods for incorporating mobile into your search and marketing strategies. And, as you probably know, mobile marketing requires specific… Continue

Added by Mike Gorun on January 2, 2013 at 1:44pm — No Comments

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