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Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…Continue
Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments
Added by Mike Gorun on February 13, 2018 at 6:00am — No Comments
Added by Mike Gorun on November 7, 2017 at 6:30am — No Comments
Added by Mike Gorun on August 16, 2017 at 6:42am — No Comments
Added by Mike Gorun on July 6, 2017 at 6:29am — No Comments
Amazon was recently awarded a patent that has caused quite a stir amongst consumers and retailers. The patent, originally applied for way back in 2012, details a method for “redirecting, or otherwise controlling customers' attempts to comparison shop on their smartphones when using a store’s Wi-Fi…Continue
Added by Mike Gorun on June 27, 2017 at 6:46am — No Comments
Added by Mike Gorun on June 6, 2017 at 6:37am — No Comments
Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference between 2 percent and a “good” 2 percent,…Continue
Added by Mike Gorun on May 23, 2017 at 6:59am — No Comments
Customer experience is increasingly important in business. Retail shops now compete for customer wallets with behemoths such as Amazon. As a result, stores now have to prove to customers they will receive a superior experience more valuable than the convenience of clicking a button to have their product show up at their door in 2 days.
In addition, customer experience…Continue
Added by Mike Gorun on May 16, 2017 at 5:41am — No Comments
You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers?
Added by Mike Gorun on August 16, 2016 at 7:00am — No Comments
Imagine having customers so loyal that they are willing to pay you just to do business with your dealership. Do you think a customer that makes an investment in your loyalty program would be more or less likely to remain loyal to you and your brand? Three companies have successfully managed to accomplish this and in a very big way.
Movie theater chain, AMC,…Continue
Added by Mike Gorun on February 1, 2014 at 5:26am — No Comments
Creating loyal customers starts with a loyal team. It is important that your employees feel valued and motivated on a daily basis. When your team is at its best, then you can be sure that your customers will be getting the best service.
Here are 5 communication tips to make sure that you and your managers are being effective communicators and motivators.…Continue
Added by Mike Gorun on March 26, 2013 at 6:54am — No Comments
Added by Mike Gorun on January 2, 2013 at 1:44pm — No Comments