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All ADM Blog Posts Tagged 'Customer' (139)


Influencer
Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

Study Shows That Car Shoppers Needs and Preferences Are Ignored in 40% of Dealership Sales

As more and more vehicles tout a range of exciting features, better safety, connectivity and the next best thing in car design, manufacturers and dealers will need to compete on a different sphere – the…

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Added by Larisa Bedgood on June 30, 2016 at 6:00am — No Comments


Vendor
The Messy, Dirty Truth about Upfront Pricing

If your dealership is not already working with one of those lead-providing services that require “upfront pricing,” I'm sure you've been approached by them. Why do these services push dealerships in this direction? Because of the mistaken belief that “upfront pricing” is the only way to get consumers to walk in your dealership’s door.

Boy are they wrong.

Upfront Pricing is Bogus Pricing

We all know it’s impossible to give accurate upfront pricing.…

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Added by O Mayfield on February 6, 2016 at 6:00am — No Comments


Influencer
Social Media Shake-Up: Part II

Utilizing New Year Trends and Tools

After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…

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Added by Joey Little on January 14, 2016 at 9:30am — No Comments


Influencer
Social Media Shake-Up: Part I

What’s New & What’s Staying the Same in 2016 

Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place.  In 2016, it’s important your…

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Added by Joey Little on January 13, 2016 at 7:45am — No Comments


Influencer
From Millennials to Businesses: What We're Really Looking For

We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and…

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Added by Joey Little on January 8, 2016 at 12:30pm — No Comments


Influencer
CEM vs. CRM

What’s the Difference for Your Dealership?  Ever wonder about the difference between your CEM and CRM?  What are the specifics of each, and how do they benefit your dealership—both individually and when strategically positioned to work together? 

At first glance, it’s easy to think they’re synonymous, and while they have overlapping features, there…

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Added by Joey Little on December 29, 2015 at 3:00pm — 4 Comments


Influencer
What Facebook Reviews Mean for Your Dealership

Facebook Reviews Matter Look out, Yelp.  Facebook has joined the latest list of sites vying for consumer attention when it comes to user reviews and ratings. 

With its recently-launched Best Professional Services site, it joins a crowded market that caters to local businesses and…

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Added by Joey Little on December 29, 2015 at 11:00am — No Comments


Influencer
Jingle All the Way: 7 Ways to Boost Your Business This Holiday

It's the Holiday Season

The holiday season makes it the perfect time for your dealership to join in the spirit, get customers excited, and make sure you’re the go-to destination for their holiday car shopping.  Not only are consumers looking for big-ticket items like vehicles, but they’re also on the…

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Added by Joey Little on December 14, 2015 at 9:45am — No Comments


Influencer
The Data Superhighway: It's a Two-Way Street

Consumer Experience Meets Technology 

Consumers are continuously putting information and data about themselves into the online world, and in order to take your dealership to the next level, it’s important to focus on what’s being said.  Creating a positive overall customer experience is integral…

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Added by Joey Little on December 10, 2015 at 12:30pm — No Comments


Influencer
10 Ways Your Dealership Can Benefit From Being More Like Santa

December is here, which means the holidays are right around the corner. When we think of Christmas, several things come to mind, one of them being good ol’ Saint Nicholas—or Santa for short. 

The holidays are the perfect time to appeal to consumers and find innovative ways to bring…

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Added by Joey Little on December 8, 2015 at 11:50am — No Comments


Influencer
The Future is Now: Getting to Know Today's Car Buyer

Automotive Future 

Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest…

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Added by Joey Little on December 3, 2015 at 9:00pm — 1 Comment


Vendor
AutoAlert Acquires Customer Experience Software Leader MotoFuze

IRVINE, Calif.—December 01, 2015—AutoAlert, the automotive industry's leading data mining and trade-cycle management platform, today announced that it has completed the acquisition of MotoFuze LLC, the automotive industry’s first Customer Experience Management (CEM) platform. MotoFuze will be transitioned to a fully integrated product of AutoAlert.  MotoFuze CEO Mike Dullea and Co-founder Tom Walls have been appointed as AutoAlert’s Chief Sales and Marketing Officer and Chief…

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Added by Tony Rhoades on December 1, 2015 at 11:39am — No Comments


Influencer
Don’t Creep Out Your Shoppers

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …

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Added by Joey Little on November 25, 2015 at 4:00pm — No Comments


Influencer
Educated Consumers are Empowered Customers

Knowledge is Power

Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…

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Added by Joey Little on November 18, 2015 at 8:00am — No Comments


Influencer
Earning the Trust of Used-Car Shoppers

Why Used is Better than New 

According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales…

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Added by Joey Little on November 17, 2015 at 2:12pm — No Comments


Influencer
The Cross-Device Shopping Journey: Part II

Bridging the Cross-Device Gap

For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…

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Added by Joey Little on November 13, 2015 at 12:06pm — No Comments


Influencer
The Cross-Device Shopping Journey: Part I

Smartphones and Tablets and Laptops, Oh My!

A Virtual Experience

A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.

For consumers on car-buying journeys, devices and…

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Added by Joey Little on November 12, 2015 at 10:02am — No Comments


Influencer
Mobile Takeover: Always Connected

Stay Connected to Your Consumers

Are you mobile?

The mobile industry is not just booming; it’s taking over completely.

  • 90% of smartphone users are online via their smartphone.…
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Added by Joey Little on November 10, 2015 at 12:35pm — No Comments


Influencer
Showrooming: Is it Affecting Your Dealership?

What Is Showrooming? 

Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.

In other words, consumers will…

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Added by Joey Little on November 9, 2015 at 12:30pm — 1 Comment


Influencer
Hey, I Know You! (How Intelligent Ads Impact Customer Experience)

Personalizing Customer Experience with Intelligent Advertising

Get to Know Your Customer

Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…

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Added by Joey Little on November 6, 2015 at 1:07pm — No Comments

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