Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Customer' (116)

How Retaining Customers Will Increase Sales

No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time…


Added by Paul Potratz on August 28, 2015 at 9:30am — No Comments

Your Hispanic Consumer: Part IV

Hispanic Consumers Are Serious About Shopping

As marketers and businesses reach out to Hispanic consumers, one thing is clear: the range of shopping behaviors and attitudes among this segment of the population varies greatly depending on several factors. Shoppers show preferences based on factors such as what is being purchased, why they are purchasing,…


Added by Joseph Little on August 18, 2015 at 8:07am — No Comments

Your Hispanic Consumer: Part III

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…


Added by Joseph Little on August 17, 2015 at 11:07am — No Comments

Discover Your Hispanic Market: Part 1

Connecting With Your Hispanic Consumer

Hispanic consumers in the U.S. have spoken; they are shopping for brands that affirm their culture

and empower them as individuals. Over 56 million strong, this is a population that does not want to be sold to and highlighted, but rather included. Proud of a rich culture,…


Added by Joseph Little on August 10, 2015 at 9:49am — No Comments

Discover Your Market

De-Mystifying Your Consumer One Demographic at a Time

The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively.  Knowledge isn’t just power, it has the potential to sell more cars, so let’s dive in and discover your market!

You already know you offer a great…


Added by Joseph Little on August 3, 2015 at 3:07pm — No Comments

Secrets Every Successful Dealership Knows

Take Back Your Brand: Secret Strategies for a Thriving Dealership

Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and…


Added by Joseph Little on July 28, 2015 at 6:53am — No Comments

10 Ways to Build Trust in Your Brand

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…


Added by Joseph Little on July 27, 2015 at 8:45am — No Comments

Take Back Your Brand: Epic Customer Experience

Experience and Relationships are the Building Blocks of Your Brand


Ask most …


Added by Joseph Little on July 21, 2015 at 7:37am — No Comments

Take Back Your Brand: Consistency Wins

Consistency is Key: Branding with Purpose

Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long…


Added by Joseph Little on July 16, 2015 at 8:00am — No Comments

Service Worth Sharing is the Future of Your Dealership

Take Back Your Brand: How Your Service Department Can Tell a Great Brand Story

As the automotive industry continues to evolve and look toward the future, it is clear that service departments are an integral piece of every dealership’s overall success. For varying reasons, consumers are looking to dealerships to provide outstanding service, both during the upfront sale of a vehicle and throughout its life on the road. While it is comforting to know the service department is on hand…


Added by Joseph Little on July 15, 2015 at 7:06am — No Comments

Read Between The Lines - Reviews

Reviews - reputation and financial viability are being held in the balance.

I once sat in a business meeting with a company representative pushing their reputation management program. He stated that it was only necessary to answer bad…


Added by Tom Gorham on June 14, 2015 at 1:30pm — 2 Comments

DealerApp Vantage Makes Geo Fencing possible with their Dealer Branded App

GeoFencing is a feature that allows you to set a geographical boundary or virtual barrier using GPS.

Once you set a barrier…


Added by Matt Kuczka on June 4, 2015 at 1:00pm — 4 Comments

How to Generate More Positive Reviews

80% of prospects are checking reviews before they even consider making a purchase according to the Ipsos Open…


Added by Ashley Weidner on May 26, 2015 at 5:23am — No Comments

How to Become a 5 Star Dealership Part 4: Keep Them Coming

How to Become a 5 Star Dealership Part 4

Keep Them Coming

By now, most of you know that more than 50% of the gross profit from a dealership comes from its service and parts…


Added by Ashley Weidner on May 18, 2015 at 6:00am — 2 Comments

Where Most Service Clinics Fail – And How To Ensure Yours Succeeds

Most dealers understand the importance of customer retention. They’re e-mail-blasting sales messages, sending direct mail, and their salespeople are combing over thousands of client records in their DMS, making phone calls to previous customers and orphan owners. The problem is that many dealers don’t realize that, all too often, those messages fall on deaf ears. Dealerships spend tons of money sending messages to customers that are mostly irrelevant because some vendor promised huge results…


Added by Jamil Zabaneh on March 17, 2015 at 12:00pm — No Comments

From the Trenches - Can You See The Forest For The Trees?

Can you see the forest for the trees?



Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments

Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…


Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments

Does A Great Leader Make A Great Team?

I recently read a fantastic article that an HR Professional wrote about her experience buying a MINI. The article itself focused on lessons…


Added by Kalyn Kasun on September 15, 2014 at 7:00am — 1 Comment

Cleanse and Append: The Keys to Marketing to Your Customer Database


There, I said it. Within that one word lies the keys to unlocking the true potential of the customer data you have available to you. If you have the most accurate data, you'll be able to craft marketing, conquest, and retention campaigns that will boost your business faster than anything…


Added by Jon Lamb on July 1, 2014 at 2:57am — No Comments

Creating Red Carpet Customer Service

There are probably a thousand reasons or more that customer service and retention is a valuable automotive sales training topic, but here are just nine that affect all industries that should get your attention.


1 .   86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. (CEI…


Added by Stephanie Young on May 20, 2014 at 9:25am — No Comments

Monthly Archives











ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service