ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Imagine having customers so loyal that they are willing to pay you just to do business with your dealership. Do you think a customer that makes an investment in your loyalty program would be more or less likely to remain loyal to you and your brand? Three companies have successfully managed…Continue
Added by Mike Gorun on February 1, 2014 at 5:26am — No Comments
Added by Ralph Paglia on November 1, 2013 at 5:30pm — No Comments
The traditional PATH TO THE SALE is so ingrained in the auto business, I was hesitant to even write the words A NEW PATH TO THE SALE. I debated whether to make it a statement or a question. Eventually, my unwavering belief in the future overcame my attachment…Continue
Before you get started reading this, let me warn you that it is about twice as long as my normal posts, over 1200 words. I got started and the words just started flowing. I hope you find this useful.Continue
If you are a dealer or business owner, are you proud of each and every one of your employees? Are you confident that they represent your business well and are customer service oriented?…Continue
Logging ups has never been more critical to dealership success. I mean every up, not just those moved some distance along the road to the sale before they walk or buy.
Only ups from whom the dealership obtains name, rank and serial number have currency. Only ups the dealership can…Continue
Added by Patrick Kelly on May 20, 2013 at 6:40am — No Comments
Authenticity = Customer Loyalty
Do you feel that the Internet has destroyed customer loyalty? Many dealers do.
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
Written By: Debbie Hemley
Twitter is a powerful social networking platform and one that has become a go-to choice for businesses of all sizes and industries.Continue
Added by Garry House on April 2, 2013 at 8:00am — No Comments
Creating loyal customers starts with a loyal team. It is important that your employees feel valued and motivated on a daily basis. When your team is at its best, then you can be sure that your customers will be getting the best service.
Here are 5 communication tips to make sure that you and your managers are being effective communicators and motivators.…Continue
Added by Mike Gorun on March 26, 2013 at 6:54am — No Comments
When I was chatting as a Virtual Sales Associate, I had a lot of questions from potential customers in regard to trade-in vehicles. Customers are looking to know how much their trade is worth, and they do not really know the process for trading in their current vehicle or what is expected when they come in for an appraisal.…Continue
Added by Rebecca Kon on March 12, 2013 at 8:03am — No Comments
Written by: Keith Shetterly
We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!
Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…
Added by Garry House on March 12, 2013 at 8:00am — No Comments
This article was written by: Dennis Kane
I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.
This uptick can be attributed to some or all of the following factors:
Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,
Dealerships are servicing a greater number of cars because more…
Added by Garry House on February 28, 2013 at 2:48pm — No Comments
If you’re not doing so yet, your customers are already doing it for you. “Customers are turning to social media for customer service, whether you want them to or not,” cautions …Continue
As human beings we have a tremendous ability to deceive ourselves. Jesus taught in parables so that those who thought they ‘knew it all’ wouldn't understand. Within the parable of the Talents the one who hid his…
Added by Tom 1TeamSynergy Wiegand on February 6, 2013 at 11:41am — No Comments
No, they don’t grow organic vegetables, but they do know the value of the law of the harvest.…Continue