Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Car shoppers are 5.3 times more likely to convert to a lead when dealerships have positive, consumer-written online reviews. This conclusion is the result of a research study released by DealerRater and Dataium. Let's take a look at the details from their joint press…Continue
In this infographic, you’ll learn if your website’s appearance really does matter.
Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments
There's a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the quality of a website.…Continue
The basic Law of Reciprocity states: To give and take mutually.
I have thought about this a lot over the last few months. We…Continue
Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments
This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…Continue
Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so. Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM. One way to affect your conversion rate is by optimizing the contact forms you use to collect leads.
Added by Ali Amirrezvani on July 16, 2012 at 11:45am — No Comments
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments
Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.
At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.Continue
Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments
Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…Continue
Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments
If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…
I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…Continue
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments
The AutoMazing Podcast is a group of cars guys (Larry Bruce, Chris Saraceno, Eric Miltsch, Bryan Armstrong, Shaun Raines, Tracy Myers & Rob Campbell) that get together 2 to 3 times per month and discuss the topics affecting our industry.
12/29/11 - What Makes A Great Customer Experience &…Continue
Added by Larry Bruce on January 4, 2012 at 3:19am — No Comments
TrueCar has certainly stirred up a hornet’s nest with “Know the REAL Price”. To be fair they are not the only online lead generator that uses dealership transactional data in an effort to get between the customer and the dealership and get a piece of the car sale either through a pay for lead or pay for sale pricing model.
Both KBB and Edmunds use transactional data also, the difference… their billing model doesn’t require them to dial into your system so it doesn’t appear that they…Continue
Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…Continue
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank…Continue
All too often what we think are strategies are mere tactics and are driven by technology vendors want to sell us. I put together this 2.5 day class for our clients and perspective clients on Strategies to help them better define their own strategy online & off.
This is a 2hr version of a 2.5 day class.
Added by Larry Bruce on September 10, 2011 at 8:30am — No Comments
Added by Justin Braun on July 29, 2011 at 6:30am — No Comments
“Communication with you customers has never been easier…and yet your customers have never been further away.”
For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.
To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.