Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on December 24, 2017 at 7:30pm — No Comments
Gubagoo launches RESQ’s new industry-first technology to empower dealerships with complete access to, and insight on, potential and existing customers, from their sales and service teams’ mobile phones, via text, chat or call
Boca Raton, FL, – October 24, 2016 – Today, Gubagoo…
Added by Crystal Hartwell on October 24, 2016 at 9:30am — No Comments
Roughly 2 in 3 client-side marketers (predominantly from the UK and Europe) engage in some form of personalization in their marketing activity, according to…Continue
Added by Ralph Paglia on October 22, 2016 at 1:30pm — No Comments
Do you spend massive amounts of time cold calling leads with little results? There's a simpler, more sophisticated way to reach your prospects on their phones without the time investment that cold calling takes.
This method can also be combined with email and other digital channels to send similar messages across multiple channels,…Continue
Added by Paul Potratz on August 9, 2016 at 2:00pm — No Comments
I talk to prospects in the automotive industry daily about Search Engine Optimization and its role in automotive digital marketing today. I also get to hear and see what my competition is saying and one thing I am constantly blown away by is the statement “As an SEO my responsibility is increasing your traffic, its up to your people to get it to…Continue
Car Dealers, Brands and Agencies Seek Better Ways to Coordinate Marketing Tools
CHICAGO, IL-- Marketing tools are rapidly evolving and automotive marketers are…
Car shoppers are 5.3 times more likely to convert to a lead when dealerships have positive, consumer-written online reviews. This conclusion is the result of a research study released by DealerRater and Dataium. Let's take a look at the details from their joint press release...…Continue
In this infographic, you’ll learn if your website’s appearance really does matter.
Added by Chris Spohr on February 2, 2014 at 5:47pm — No Comments
There's a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the quality of a website.…Continue
The basic Law of Reciprocity states: To give and take mutually.
I have thought about this a lot over the last few months. We use this concept very effectively in conversion optimization by giving white papers, special…Continue
Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments
This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…Continue
Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so. Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM. One way to affect your conversion rate is by optimizing the contact forms you use to collect leads.
Added by Ali Amirrezvani on July 16, 2012 at 11:45am — No Comments
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments
Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.
At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.Continue
Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments
Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in marketing.
Let’s face it Marketing is quickly becoming a…Continue
Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments
If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…
I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if dealers using them will be “Black Listed” by Google…REALLY?!…Continue
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments