Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a…Continue
It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn't notice is that the change has been slowly happening since February, 2011. Between Panda, Penguin, and the rise of social signals, word count of content is not…Continue
Added by J.D. Rucker on December 6, 2012 at 2:00pm — No Comments
Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.
They say timing is everything. In social media, quality of content is almost everything. The rest of it does come down to timing.
****This is Part II of the series on timing. Please read…Continue
Some people have a misunderstanding about what is seen and heard through social media.
It's happening on two major fronts: personal communications and business…Continue
I know it's the heart of football season and the beginning of basketball season, but baseball is the sport that truly helps to illustrate this particular post. On social media, not all times are created equal. It's important to know where and when to place your pitches to let…Continue
Added by J.D. Rucker on November 26, 2012 at 9:30pm — No Comments
This is Part 4 in a 5 part series. Please read the previous posts first or none of this will really make any sense.Continue
Added by J.D. Rucker on November 26, 2012 at 11:00am — No Comments
For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that helped achieve business goals. It was possible to be successful with limited or low-quality content. In…Continue
There are times when you're going to post a piece of content that is too good to post in just one place. It could be extremely informative, very timely, majorly entertaining, or perhaps you just really liked it and want to post it in…Continue
Last month I had a conversation with a potential client who was describing their content marketing strategy. They had a strong understanding of the theories of posting content that people will share and mixing in promotional content from time to time. It's a basic and effective way to build a community and a…Continue
CBS Sunday Morning aired a news package over the weekend that highlights the prevalence of plagiarism in the digital world. With just a few quick mouse clicks, we can highlight, copy, and paste another’s work and claim it as our own. While it may be…Continue
Social Media Based and Self-Published Content Marketing for Car Dealers is Getting More Attention: Used Primarily for Lead Generation and Growing Website Traffic in Marketing Strategies at all Tiers in the Auto…Continue