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All ADM Blog Posts Tagged 'Content Marketing' (75)

Static Social Media Products and Services are Destined to Fail

Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a…

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Added by J.D. Rucker on December 9, 2012 at 8:30pm — 6 Comments

Focus on Value, not Word Count with your Content

It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn't notice is that the change has been slowly happening since February, 2011. Between Panda, Penguin, and the rise of social signals, word count of content is not…

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Added by J.D. Rucker on December 6, 2012 at 2:00pm — No Comments

SEO is Dead... for those who can't keep up

Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.

The chants…

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Added by J.D. Rucker on December 1, 2012 at 4:30pm — 12 Comments

The Best Times to Post, Part II: Knowing Which Content to Post at Different Times

They say timing is everything. In social media, quality of content is almost everything. The rest of it does come down to timing.

****This is Part II of the series on timing. Please read…
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Added by J.D. Rucker on November 28, 2012 at 8:00am — 3 Comments

On Social Media, They Don't Have to Follow You to be Listening

Some people have a misunderstanding about what is seen and heard through social media.

 

It's happening on two major fronts: personal communications and business…

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Added by J.D. Rucker on November 27, 2012 at 1:00pm — 8 Comments

The Best Times to Post, Part I: Finding the Sweet Spots

I know it's the heart of football season and the beginning of basketball season, but baseball is the sport that truly helps to illustrate this particular post. On social media, not all times are created equal. It's important to know where and when to place your pitches to let…

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Added by J.D. Rucker on November 26, 2012 at 9:30pm — No Comments

Social Media Reputation: Wielding Your Power Accounts Properly

This is Part 4 in a 5 part series. Please read the previous posts first or none of this will really make any sense.

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Added by J.D. Rucker on November 26, 2012 at 11:00am — No Comments

Putting Search and Social in their Place Below Content

For the past several years, content has been a component of search engine and social media marketing that fell far below the tricks and techniques that helped achieve business goals. It was possible to be successful with limited or low-quality content. In…

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Added by J.D. Rucker on November 25, 2012 at 2:00pm — 7 Comments

The Art of the Reblog: How to Post Duplicate Content but Keep it Unique

There are times when you're going to post a piece of content that is too good to post in just one place. It could be extremely informative, very timely, majorly entertaining, or perhaps you just really liked it and want to post it in…

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Added by J.D. Rucker on November 13, 2012 at 8:00am — 2 Comments

Posting Entertaining Resources Means Being Clever and Helpful Simultaneously

Smart Kid

Last month I had a conversation with a potential client who was describing their content marketing strategy. They had a strong understanding of the theories of posting content that people will share and mixing in promotional content from time to time. It's a basic and effective way to build a community and a…

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Added by J.D. Rucker on November 11, 2012 at 5:30pm — 1 Comment

Plagiarism, And How To Avoid It

CBS Sunday Morning aired a news package over the weekend that highlights the prevalence of plagiarism in the digital world. With just a few quick mouse clicks, we can highlight, copy, and paste another’s work and claim it as our own. While it may be…

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Added by Stephen Jackson on October 23, 2012 at 1:00pm — 3 Comments

Why Dealer Facebook Fans Hide Posts At Shockingly High Rates

The article shown further down was originally published by Fast Company and has been getting a lot of attention from a wide audience, including many business executives and leaders…

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Added by Ralph Paglia on October 9, 2012 at 11:00am — 2 Comments

Content Marketing for Car Dealers Getting More Attention: Lead Generation and Website Traffic

Social Media Based and Self-Published Content Marketing for Car Dealers is Getting More Attention: Used Primarily for Lead Generation and Growing Website Traffic in Marketing Strategies at all Tiers in the Auto…

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Added by Ralph Paglia on October 5, 2012 at 11:30am — 4 Comments

Social Media Content; Best Days and Times for Car Dealers to Post

Optimal Times for Car Dealer and OEM Link Posting Differ Across Social Networks

When car dealers and automotive marketers are looking to achieve high click counts, the optimal time to post is similar…

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Added by Ralph Paglia on May 11, 2012 at 12:30pm — 6 Comments

Social Blogging – Forget About The Algorithms, They Arent THAT Important

As marketers we spend too much time thinking in terms of algorithms and pleasing Google; instead, we should be thinking about how we can please our visitors, our success rates will be much higher!…

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Added by David Johnson on April 11, 2012 at 2:00pm — 13 Comments

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