Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
This is part 1 of 4 in an ADM series about setting Facebook goals:…Continue
Staying relevant as a business in the highly competitive marketing world is not simple to do. Being creative and keeping up with the trends while trying to find newer ways to reach your…Continue
Added by Amanda Ryan on February 15, 2013 at 10:00pm — No Comments
In 2012, more than 1.4 billion people around the world used social networks, up 19% from 2011. But although the worldwide social network audience is enormous, it is by no means unified. Within the…Continue
Added by Ralph Paglia on February 2, 2013 at 3:00pm — No Comments
Facebook just rolled out a new beta feature called Graph Search that has massive implications for car dealers. What is Graph Search? Basically, Graph Search is web…
We’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and effectively produce unique, quality copy is becoming a valuable commodity. This can be dangerous for many marketers though, because “quality” is a subjective thing…or at least in was in the past. Today, every…Continue
If I have the option of reading an article to gather information on a product or watching a video, I would quickly choose the latter. It is usually much more entertaining to watch a video than read paragraphs of information when I am looking to learn something new. This is because the human brain is programmed to take in large amounts of information presented in a…Continue
Added by Ketty Colom on January 21, 2013 at 9:00am — No Comments
There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health of the domain itself was not…Continue
Added by J.D. Rucker on January 18, 2013 at 5:00am — No Comments
Added by Ralph Paglia on January 9, 2013 at 11:00am — No Comments
Recent Google updates have made duplicate content a bigger problem than ever before. Sites that were doing well were suddenly struck down as their content was basically the same page recycled over and over. With all the fear around duplicate content, where do quotes fit in? I mean, a quote is inherently duplicate content, but quoting has value. Any …Continue
Added by Timothy Martell on January 3, 2013 at 8:00am — No Comments
"First off, social media is intimidating. Too many sites, too many options, and no idea what to do first. What’s most important?"*
Editor's Note: I found this article by *Brian Carter, author and a frequent social media conference speaker... It is so compelling in such a short…Continue
Added by Ralph Paglia on January 1, 2013 at 11:30am — No Comments
When Instagram decided to block Twitter from being able to post the images directly onto the platform, we all knew it was a matter of time that Twitter would have its own variation. We didn't realize that it would only take a few days. We also didn't expect it to be such a useful portion of…Continue
Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's the primary reason that many people visit Facebook in the first place. They want to see pictures of little Timmy sliding into third base, the places that their friends and…Continue
Added by J.D. Rucker on December 17, 2012 at 1:30am — No Comments
There is a very distinguishable difference between SEO content and content that brings SEO value.
The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…Continue
There's really no way around it. The only technique to truly maximize the effectiveness of your content to be engaging on your website, relevant for SEO, and useful for social media is to think three-dimensionally.
This is Part…Continue
Added by J.D. Rucker on December 12, 2012 at 2:00am — No Comments
Facebook Photos Represent 89% of Car Dealerships’ Most Engaging PostsContinue
Pinterest Business Accounts: A Definitive Guide to Getting Started and Using for Car Dealer Marketing PurposesContinue
In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.
Throw in public relations…Continue
Added by J.D. Rucker on December 10, 2012 at 2:00pm — No Comments
#1. Over 85% of the country’s Internet users viewed online video content in September 2012 alone.
#2. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
#3. Video is now the sixth most popular content marketing tactic, as 70% of B2B…Continue
Pinterest is doing a lot right. They know they aren’t the first social network on the block and they aren’t trying to pretend they are. Instead, they’re deliberately studying Facebook and Twitter and implementing similar successful policies. This is great news for Pinterest users, and if you can keep up, it will be great news for…Continue
Added by Timothy Martell on December 10, 2012 at 6:30am — No Comments