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All ADM Blog Posts Tagged 'Content Marketing' (75)

The Two Parallel Styles of Small Business Content Marketing

Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become…

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Added by J.D. Rucker on October 18, 2013 at 10:30pm — 3 Comments

Top 10 Most Annoying Social Media User Types

What types of social media users annoy you the most?

According to Jeff Bullas. "Social media is the amplification of humanity".

  • Have you ever been to an auto…
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Added by Ralph Paglia on October 14, 2013 at 6:00pm — 10 Comments

Google+ Official Recommendations for Business Page Social Media Marketing Success

Now that your Google+ Business Page is set up for your car dealership, use Google+ to engage with your targeted audience. Start posting »…
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Added by Ralph Paglia on June 10, 2013 at 12:35pm — 9 Comments

Automotive Content Flow from Creation to Tweet

Content Flow

If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.

It’s all about flow. It’s about taking…

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Added by J.D. Rucker on May 19, 2013 at 6:00am — 1 Comment

Car Dealer's Guide to Search Engine Optimizing Images and Video

The Automotive Marketer's Guide to Search Engine Optimizing Images, Video and other Non-Written Content

Edited from original article written by Lindsey Kirchoff for the …

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Added by Ralph Paglia on April 29, 2013 at 2:00am — 1 Comment

AutoMarketing Pros Know Content Drives Car Buyer Engagement

AutoMarketing Pros Serving Business and Fleet Clients Get High Yields From Content Marketing That Drives Car and Truck Buyer Engagement...…

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Added by Ralph Paglia on April 9, 2013 at 11:00am — No Comments

Unify Your Content, Search, and Social Strategies

Content Search Social

It's very possible that I'm beating a dead horse on this one, but I'd rather beat a dead one than a live one.

If you hear me speak or read my writing, you'll know that I've been pushing this concept for a long time. This is the last plea I'll be making. It's the eleventh hour, so everything I post going forward on the subject…

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Added by J.D. Rucker on April 2, 2013 at 6:00am — 3 Comments

Why Content is the Pinnacle of Online Marketing

There’s a saying in online marketing that has been around for a while. “Content is king.”

The truth is this – before the last year, it really wasn’t. Content has always been important, but it wasn’t until recent updates in…

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Added by J.D. Rucker on March 21, 2013 at 4:30pm — 13 Comments

Let’s Face It. Google Is Search.

Let’s call it what it really is, shall we? Despite efforts by Bing/Yahoo to stay relevant as well as efforts by Facebook and Twitter to enter the search game, there really is only one. For years, I’ve always had to add the caveat when discussing search marketing that “When I say Google, I mean Bing and Yahoo as well.”

I…

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Added by J.D. Rucker on March 19, 2013 at 7:00am — 1 Comment


Influencer
10 ways for dealers to make the most of Google+

Hi ADM!  First post here so will jump right in...

Google+ is Google’s social media platform that was set up to rival Facebook, Twitter et al. I am sure that almost everyone has heard of it but what we find (certainly in the UK) is that people don’t quite understand where it sits.…

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Added by Darren Preston on March 18, 2013 at 3:30pm — 1 Comment

How Dealers can Post Successfully on Facebook [Infographic]

This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It’s frustrating to dealers and annoying to bloggers, but at the end of the day there’s one simple…

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Added by J.D. Rucker on March 17, 2013 at 7:00am — 5 Comments

Creating Content Is Like Going Potty?

When my wife and I were in the process of potty training our toddler; CORRECTION: When my wife was in the process of potty training our toddler (I liked to think of myself as the fan that cheered him on from the bleachers), we tried a million different “strategies” to get the idea of going potty to stick in his head.



After…

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Added by Michael Cirillo on March 16, 2013 at 10:30am — 6 Comments

Titles Affect Blog Traffic Instantly

There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it…

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Added by J.D. Rucker on March 15, 2013 at 7:00am — 22 Comments

Use Social Media "Big Data" to Create Dealership Content Marketing Strategy

Mining Social Data to Create a Content Strategy

Edited and revised from article written by  for …

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Added by Ralph Paglia on March 14, 2013 at 8:11pm — 6 Comments

Four Engaging Content Types for Your Dealer Website

Pohanka Acura Content

For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.

Things have been changing a bit for the last…

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Added by J.D. Rucker on March 9, 2013 at 6:00am — 4 Comments


Influencer
Make the Most of Your Automotive CMS by Adding Content Regularly

There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of the last two years and many vendors have done their…

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Added by Richard Valenta on March 7, 2013 at 4:30am — No Comments

Can Car Dealers Use Twitter Promoted Tweets To Drive Traffic and Calls?

 Twitter Says Promoted Tweets Are Working for Businesses, Including Car Dealerships...…

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Added by Ralph Paglia on March 6, 2013 at 1:30pm — 2 Comments

Business Blog Post Ideas and Planning

Idea

In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a…

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Added by J.D. Rucker on March 5, 2013 at 6:00am — No Comments


Influencer
A Simplified Version of Adding Your Google Author Rank to Your Blog

Anyone who is not SEO savvy or a coder may encounter difficulty when wanting to add your Google Author Rank to your blog.

  

There are tons, and I mean TONS of articles out there that try to tell you…

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Added by Erin Ryan on March 2, 2013 at 4:00pm — 10 Comments

Facebook Marketing Goals: The Safe Approach

This is part 2 of 4 in an ADM series about setting Facebook goals:

  1. Define Your Facebook Goals Before Determining a Strategy…
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Added by J.D. Rucker on February 17, 2013 at 6:00pm — No Comments

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