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All ADM Blog Posts Tagged 'Content' (94)

Regularly Updated Content Ranks Better, According to Google

Google recently announced a new update to their search engine algorithm that puts a greater emphasis on recently published, fresh content. "This change...promotes fresher results...so that we provide users the most relevant answers to their queries," according to a Google spokesperson.

 

Regularly updated content has always been a positive ranking factor in SEO, but this announcement from Google makes it that much more important.

 …

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Added by Ali Amirrezvani on November 11, 2011 at 12:30pm — No Comments


Influencer
Why you don’t need a website provider

Some people have heard me say this in the past

“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”

What does that mean…REALLY?

     • It’s Your Job – to know what keywords to rank for…

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Added by Larry Bruce on November 6, 2011 at 2:36pm — 5 Comments

Paid Social Media Content Placements; Are They Worth It?

How Valuable Are Social Media Sponsorships?

Blog posts and videos have the highest value for marketers…

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Added by Ralph Paglia on August 29, 2011 at 12:30am — No Comments

Automotive Consumers who use Mobile Content Have High Access

Automotive Consumers who use Mobile Content Have High Access

 

 

Among the US individuals who consumed automotive content on their mobile devices during May 2011, access frequency was high,…

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Added by Ralph Paglia on August 16, 2011 at 5:00pm — No Comments

Mobile Automotive Consumers Have High Access

New Research Shows That Mobile Automotive Related Content Consumers Have Very High Access Rates...…

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Added by Ralph Paglia on July 12, 2011 at 7:00pm — 2 Comments

Hosted Video Content on Google Video Will No Longer be Available

Later this month, hosted video content on Google Video will no longer be available for playback. Google Video stopped taking uploads in May 2009 and now we’re removing the remaining hosted content. We've always maintained that the strength of Google Video is its ability to let people search videos from across the web, regardless of where those videos are hosted. And this move will enable us to focus on developing these technologies further to the benefit of searchers…

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Added by Ralph Paglia on April 16, 2011 at 12:48pm — No Comments


Dealer
Online Advertising - Beyond the Browser...

When most people think of online advertising, they think of ads that appear within the confines of your web browser - not anymore. Many websites sell advertising space and allow companies to put different types of creative media on their page. These companies typically charge on a CPC (cost-per-click) or CPM (cost-per-thousand-impressions) basis. Most businesses are also familiar with SEM (search engine marketing), commonly called paid search, where priority placement is…

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Added by Christopher Shields on February 27, 2011 at 11:41am — No Comments

Customer Knowledge Key To Advertising Effectiveness

Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Read

 

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Added by Ralph Paglia on January 7, 2011 at 8:30am — No Comments

Social Distortion; Car Dealers Struggle to Keep Social Media Content On-Message

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Added by Ralph Paglia on October 5, 2010 at 4:00am — 2 Comments

Do you have a content strategy that works?

By positioning meaningful and fresh content on your website that is targeted; you can drive traffic, position the organization as an authority and help build relationships with customers. So how do you use content and where do you start?

First, let’s assume the appropriate research has been completed and you…

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Added by Patti Swanson on May 10, 2010 at 3:23pm — 5 Comments

No choice but to participate in User Generated Content (UGC)

Dealerships have no choice but to participate in User Generated Content (UGC) activity on Social Networks

Dealers and OEM’s are no longer leading the brand conversation. Customers are moving from merely commenting on products and service to creating their own messaging and content about their brand and dealership experience. Dealers who do not participate with their online communities risk having their brand defined for them.

Added by Michael Plese on May 27, 2009 at 9:35pm — No Comments

Google and Yahoo! Now Crawling and Indexing Flash Content on Dealer Websites

Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages. Recent developments by Google have… Continue

Added by Ralph Paglia on July 5, 2008 at 1:00pm — 16 Comments

Dealership Reputation Management Using Consumer Generated Content (CGC) Sites

For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the CarFolks.com dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…

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Added by Ralph Paglia on May 18, 2008 at 11:30am — 1 Comment

eMarketer Report: How User-Generated Content Generates Ad Dollars

US Internet users are creating content in record numbers, and millions of other users are reading and looking at it. The question is can anyone make money at it? The User-Generated Content report examines the phenomenon that is, literally, flooding into every corner of the Internet, generating a great deal of… Continue

Added by Ralph Paglia on May 3, 2008 at 5:33pm — No Comments

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