Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…Continue
Added by J.D. Rucker on June 10, 2013 at 6:30am — No Comments
This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.
I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…Continue
Added by J.D. Rucker on June 2, 2013 at 6:00am — No Comments
If someone asked me for a single piece of advice about blogging, it wouldn’t be a standard answer like “post regularly” or “know your audience”. It wouldn’t be to “find a niche” or “add keywords to your title”. These are all good pieces of advice and are almost always in the mix in “X Top Tips for Blogging” posts that pop up every couple of weeks…Continue
Added by J.D. Rucker on May 29, 2013 at 6:00am — No Comments
If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.
It’s all about flow. It’s about taking…Continue
Added by Ralph Paglia on April 9, 2013 at 11:00am — No Comments
There’s a saying in online marketing that has been around for a while. “Content is king.”
The truth is this – before the last year, it really wasn’t. Content has always been important, but it wasn’t until recent updates in…Continue
There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it…Continue
For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.
Things have been changing a bit for the last…Continue
There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of the last two years and many vendors have done their…Continue
Added by Richard Valenta on March 7, 2013 at 4:30am — No Comments
In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a…Continue
Added by J.D. Rucker on March 5, 2013 at 6:00am — No Comments
Content Marketing For Your Dealership, what that is and how it helps.
There are plenty of ways to market your dealership, old and new. One online way of marketing rather than displaying ads…Continue
Added by Kevin McKillop on February 28, 2013 at 1:30pm — No Comments
Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your…Continue
There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health of the domain itself was not…Continue
Added by J.D. Rucker on January 18, 2013 at 5:00am — No Comments
By now, if you've been reading what I've been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub…Continue
Added by J.D. Rucker on January 16, 2013 at 5:00am — No Comments
Added by Lenny Gomez on January 4, 2013 at 5:47pm — No Comments
The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know.
Content was never really…Continue
Added by J.D. Rucker on December 29, 2012 at 6:00am — No Comments
As more businesses start to embrace the cost-effective method of social media promotions that Facebook Sponsored Stories offers, I’m seeing some mistakes pop up. As Louie Baur posted last week, you have to be…Continue
Added by J.D. Rucker on December 28, 2012 at 6:00am — No Comments