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All ADM Blog Posts Tagged 'Content' (94)

It Takes a Village to Raise a Social Media Presence

It Takes a Village

This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.

I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…

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Added by J.D. Rucker on June 2, 2013 at 6:00am — No Comments

Ruffled Feathers: Why Controversy Works on Blog Posts

Argument

If someone asked me for a single piece of advice about blogging, it wouldn’t be a standard answer like “post regularly” or “know your audience”. It wouldn’t be to “find a niche” or “add keywords to your title”. These are all good pieces of advice and are almost always in the mix in “X Top Tips for Blogging” posts that pop up every couple of weeks…

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Added by J.D. Rucker on May 29, 2013 at 6:00am — No Comments

Automotive Content Flow from Creation to Tweet

Content Flow

If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.

It’s all about flow. It’s about taking…

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Added by J.D. Rucker on May 19, 2013 at 6:00am — 1 Comment

AutoMarketing Pros Know Content Drives Car Buyer Engagement

AutoMarketing Pros Serving Business and Fleet Clients Get High Yields From Content Marketing That Drives Car and Truck Buyer Engagement...…

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Added by Ralph Paglia on April 9, 2013 at 11:00am — No Comments

Finding the Right Mix of Conversion and Conversation Content

The rise of content marketing and more importantly the focus that Google and Bing have…

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Added by J.D. Rucker on March 24, 2013 at 5:00pm — 4 Comments

Why Content is the Pinnacle of Online Marketing

There’s a saying in online marketing that has been around for a while. “Content is king.”

The truth is this – before the last year, it really wasn’t. Content has always been important, but it wasn’t until recent updates in…

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Added by J.D. Rucker on March 21, 2013 at 4:30pm — 13 Comments

Titles Affect Blog Traffic Instantly

There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it…

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Added by J.D. Rucker on March 15, 2013 at 7:00am — 22 Comments

In Search, having the Right Website is more Important than (almost) Ever

Chevy SS Website SEO Content

Back in the days when Yahoo was fighting against Alta Vista, when Bing was still called Microsoft Live, and when Google was trying to get the big Y to buy them, onsite content and meta tags were…

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Added by J.D. Rucker on March 12, 2013 at 7:00am — 2 Comments

Four Engaging Content Types for Your Dealer Website

Pohanka Acura Content

For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.

Things have been changing a bit for the last…

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Added by J.D. Rucker on March 9, 2013 at 6:00am — 4 Comments


Influencer
Make the Most of Your Automotive CMS by Adding Content Regularly

There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of the last two years and many vendors have done their…

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Added by Richard Valenta on March 7, 2013 at 4:30am — No Comments

Business Blog Post Ideas and Planning

Idea

In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a…

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Added by J.D. Rucker on March 5, 2013 at 6:00am — No Comments


Influencer
Content Marketing For Auto Dealerships

Click for Original Video

Content Marketing For Your Dealership, what that is and how it helps.

There are plenty of ways to market your dealership, old and new. One online way of marketing rather than displaying ads…

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Added by Kevin McKillop on February 28, 2013 at 1:30pm — No Comments

Automotive SEO Mythbusting: “You Don’t Need Content On Your Homepage”

Mythbusters

Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your…

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Added by J.D. Rucker on February 22, 2013 at 6:00am — 2 Comments

Valuable Commentary is the Alternative to Straight Syndication or Spinning

Automotive Apps

There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health of the domain itself was not…

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Added by J.D. Rucker on January 18, 2013 at 5:00am — No Comments

Take Your Expertise to the Guest Posting Circuit

Blog Plan

By now, if you've been reading what I've been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub…

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Added by J.D. Rucker on January 16, 2013 at 5:00am — No Comments


Influencer
I use a Calendar to know what Facebook Updates are Coming Up

A Facebook Fan Page is a Direct Marketers "Dream Tool"; to engage their fans through a well thought out Content Marketing Strategy for Social Media.…

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Added by Lenny Gomez on January 4, 2013 at 5:47pm — No Comments


Influencer
Content Marketing

Local Small Businesses or Fortune 500 firms alike, that plan on using Content Marketing as part of their overall Online Strategy must challenge themselves in developing a campaign that underlines the outreach of useful information through accessible channels for maximum conversion.…

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Added by Lenny Gomez on January 2, 2013 at 8:00am — 2 Comments

Content isn't King. It's More Like a President.

Mt Rushmore

The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know.

Content was never really…

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Added by J.D. Rucker on December 29, 2012 at 6:00am — No Comments

Think of Sponsored Posts Like Advertising on a Race Driver: Be Selective

Sponsor

As more businesses start to embrace the cost-effective method of social media promotions that Facebook Sponsored Stories offers, I’m seeing some mistakes pop up. As Louie Baur posted last week, you have to be…

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Added by J.D. Rucker on December 28, 2012 at 6:00am — No Comments


Influencer
Use Facebook ADs to find the # of Residents on Facebook Living in a Particular Zip Code (Zero In Targeting)

Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…

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Added by Lenny Gomez on December 27, 2012 at 7:30am — No Comments

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