Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
by Dana Detrick-Clark
Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing channels for your new venture, or anyone in between, you're inundated daily with…Continue
I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their complete SEO strategy. What's worse is that many dealers are starting…Continue
Added by J.D. Rucker on June 23, 2015 at 2:00am — No Comments
We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing important.
I've said it in different ways in multiple articles and videos in the…Continue
Added by J.D. Rucker on May 11, 2015 at 1:38pm — No Comments
In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."
The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball field, but it was actually so much more than that. In reality, the…Continue
Added by J.D. Rucker on January 28, 2015 at 1:06pm — No Comments
One of the most popular sayings amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to outranking your competition now isn’t through optimization, it’s…Continue
Great content should be both entertaining and informative. Oftentimes, especially on the web, the two are not mutually exclusive.
Plenty of content is entertaining–such as cat videos or memes–and there’s certainly plenty of informative content out there–the kind you’ll find on Wikipedia or…Continue
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a chronological feed, after all, and posting it once will only get it seen…Continue
Added by Ralph Paglia on February 18, 2014 at 12:00am — No Comments
In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven't changed a whole lot since then.
Two things that have definitely changed are the saturation and…Continue
Added by Ralph Paglia on November 8, 2013 at 2:30pm — No Comments
Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've said time and time again in the past, needs to be viewed…Continue
I wonder sometimes where we lost our way in the car biz....People buy things from people they like.....from people who care about them. As we end 2013 we are more challenged then ever to connect human to human.
My Father sold automobiles in the 1950 and 60's. At the same time he had 7 kids in 10 years. Yes, dad was a busy man. One of the amazing thing about my dad…Continue
Added by Tim Elliott on October 22, 2013 at 4:41am — No Comments
Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become…Continue
Everything IS Connected:
The world is changing. Marketing is no longer defined by lip-service promotions. Instead consumers are flocking to the Internet, seeking information about their favorite brands and products. They want the immediacy of networking; they want the ease of web site posts; they…
Added by Bill Cosgrove on August 16, 2013 at 10:06am — No Comments
Bring the traffic to you and become a destination resort for updates and information so you can reap the benefits and attention that this personal form of content…Continue
Added by Bill Cosgrove on August 14, 2013 at 5:15am — No Comments
The worlds of automotive social media and automotive search marketing are converging. We've known this for a while and I've been preparing for the collision in order to help our clients make the most out of the changes. The only thing I wasn't expecting was how tremendously complex it all was going to be.
|by Doug Antkowiak, SEO Specialist|
Google might tell you there is a new predator at the top of the web food chain.…
Local SEO Marketing is important for businesses to use as a digital marketing strategy because people generally use Google and other search engines to find local business information such as directions, coupons, menus and telephone number.…
Added by Lenny Gomez on June 11, 2013 at 7:20am — No Comments
Added by Lenny Gomez on June 10, 2013 at 6:05pm — No Comments