It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…

Want to set yourself apart from your competition?

One of the best ways to do so is to influence how your target market perceives your company, and publishing quality content online is a great place to start.

Research shows that 78% of consumers believe that companies…

When was the last time you drove from dealership lot to dealership lot in the search for the perfect car?

You probably haven’t, like most people you did your research online before you stepped foot into a dealership, and you entered the dealership with the car model and extras you wanted already selected.

According to an Autotrader study, 88% of prospective…

Better lead conversion is what dealers want, according to the 2017 State of Automotive Marketing Report by 9Clouds.

A hundred plus dealerships surveyed responded that their number one priority in…

www.dealerefx.com

Dealer EFX is proud to Announce a HUGE expansion of their Email Communications Content Quality Assurance Program with a new Enterprise Template Manager (ETM). It is designed to support…

10 Social Media Hacks For Automotive Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed.

Changes to Google search results pages have further obscured content organically, especially on competitive commercial…

The success of most marketing campaigns comes down to user conversion. This metric could include clicking on a link, downloading an app, or providing their information for future emails or phone calls. Most marketing campaigns have a conversion rate of around5% or less, and even fewer people are actually paying for a service. One of the ways marketers and businesses can increase their conversion rates is to invest in interactive content, which has proven to increase time-on-page and…

News for the Week of 2.25 

Facebook Reactions Are Here!

Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have 6 emoji options to help them express their…

New Years is more than just a time for personal resolutions; for your business it's a perfect time to commit and stick to resolutions to make 2016 your best year ever.

If you've been procrastinating on your digital marketing, I won't shame you. Instead, I'll present you with some of the best advice that you can use to kick…

Creating Original Content for Your Social Media Platforms

There’s no denying auto dealerships have traditional marketing channels down to a science, but modern consumers find every way they can to skip over ads. In response to this problem, content marketing has become one of the most successful ways to engage consumers across the internet and social…

News for the Week of November 9

Buyable Pins for Android

While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…

From Content Mapping to Content Marketing: Part III—Measuring Content Effectiveness

Now that content mapping has led to effective content marketing, it’s important for you to measure the effectiveness of your overall content. It’s simple to find statistics on how much of an impact content marketing has for a business, but giving an exact number or time frame to measure its…

Content Mapping to Content Marketing: Defining Your Target Audience

Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s often even more important than the product or service you provide. Your content can easily get lost if you aren’t targeting the correct audience, or content…

The 99 Series: We’re Back!

Welcome to the Hope-Is-Not-a-Strategy post, where I remind…

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing…