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All ADM Blog Posts Tagged 'Content' (94)


Vendor
7 Long-Term Benefits of Content Marketing

Want to set yourself apart from your competition?

One of the best ways to do so is to influence how your target market perceives your company, and publishing quality content online is a great place to start.

Research shows that 78% of consumers believe that companies…

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Added by Carol Forden on June 12, 2018 at 12:00pm — No Comments


Vendor
4 Marketing Trends That Will Disrupt The Auto Market

When was the last time you drove from dealership lot to dealership lot in the search for the perfect car?

You probably haven’t, like most people you did your research online before you stepped foot into a dealership, and you entered the dealership with the car model and extras you wanted already selected.

According to an Autotrader study, 88% of prospective…

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Added by Carol Forden on June 12, 2018 at 12:00pm — No Comments


Vendor
How To Grow Organic Visitors by Mapping Content to the Sales Funnel

Is your blog generating traffic but not generating revenue for your business?…

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Added by Carol Forden on June 12, 2018 at 9:50am — No Comments

A One-Step Approach to Boosting Online Lead Results

Better lead conversion is what dealers want, according to the 2017 State of Automotive Marketing Report by 9Clouds.

A hundred plus dealerships surveyed responded that their number one priority in…

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Added by CPI Results on April 5, 2018 at 4:00pm — No Comments

IzmoCars Shares 7 Content Promotion Tools for Your Auto Dealer Website

Creating good content alone will not drive traffic to your auto dealer website... Dealers need to promote their content!

   …

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Added by Ralph Paglia on March 25, 2018 at 12:30am — No Comments

Creating Viral Content: Best Practices Video Influencers Use For Success

Theorist Media founders teach brands how to make the most out of videos

Matthew and Stephanie Patrick…
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Added by Ralph Paglia on September 4, 2017 at 3:30am — 2 Comments

Dealer EFX Launches Expanded Email Content Program: Enterprise Template Manager (ETM)

www.dealerefx.com

Dealer EFX is proud to Announce a HUGE expansion of their Email Communications Content Quality Assurance Program with a new Enterprise Template Manager (ETM). It is designed to support…

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Added by Ralph Paglia on August 1, 2017 at 1:00am — No Comments

Social Media Advertising Hacks For Automotive Marketers

10 Social Media Hacks For Automotive Marketers

Let’s start with the bad news first. It’s tougher than ever to get content noticed.

Changes to Google search results pages have further obscured content organically, especially on competitive commercial…

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Added by Ralph Paglia on July 4, 2017 at 6:00pm — 1 Comment

Interactive Content Provides Higher Conversion Rates

The success of most marketing campaigns comes down to user conversion. This metric could include clicking on a link, downloading an app, or providing their information for future emails or phone calls. Most marketing campaigns have a conversion rate of around5% or less, and even fewer people are actually paying for a service. One of the ways marketers and businesses can increase their conversion rates is to invest in interactive content, which has proven to increase time-on-page and…

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Added by Kathy Wheat on November 21, 2016 at 7:43pm — No Comments

This Week in Social Media

News for the Week of 2.25 

Facebook Reactions Are Here!



Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have …

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Added by Joey Little on February 25, 2016 at 2:09pm — No Comments

Navigating SEO: Best SEO Advice to Kick Off 2016

New Years is more than just a time for personal resolutions; for your business it's a perfect time to commit and stick to resolutions to make 2016 your best year ever.

If you've been procrastinating on your digital marketing, I won't shame you. Instead, I'll present you with some of the best advice that you can use to kick…

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Added by Timothy Martell on January 5, 2016 at 2:00pm — No Comments

10 Creative Content Ideas for Your Dealership

Creating Original Content for Your Social Media Platforms

There’s no denying auto dealerships have traditional marketing channels down to a science, but modern consumers find every way they can to skip over ads. In response to this problem, content marketing has…

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Added by Joey Little on December 29, 2015 at 8:22am — No Comments

This Week in Social Media

News for the Week of November 9

Buyable Pins for Android

While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…

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Added by Joey Little on November 11, 2015 at 2:26pm — No Comments

From Content Mapping to Content Marketing: Part 3

CONTENTMAPPART3

From Content Mapping to Content Marketing: Part III—Measuring Content Effectiveness

Now that content mapping has led to effective content marketing, it’s important for you to measure the effectiveness of your overall content. It’s simple to find statistics on how much of an impact content marketing has for a business, but giving an exact number or time frame to measure its…

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Added by Joey Little on October 14, 2015 at 7:50am — No Comments

From Content Mapping to Content Marketing: Part I

Content Mapping to Content Marketing: Defining Your Target Audience

Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s often even more important than the product or service you provide. Your content can easily get lost if you aren’t targeting the correct audience, or content…

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Added by Joey Little on October 12, 2015 at 11:45am — No Comments

77% of Your Dealership’s Social Media Posts Should be Content Marketing



The 99 Series: We’re Back!

Welcome to the Hope-Is-Not-a-Strategy post, where I remind…

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Added by Joey Little on July 24, 2015 at 7:30am — 1 Comment


Influencer
The Difference Between Content Marketing and Digital Marketing and Why You Need Both

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing…

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Added by Dana Detrick-Clark on June 30, 2015 at 1:33pm — 6 Comments

Content is Important, but there's More to SEO than Building Pages

I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their…

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Added by J.D. Rucker on June 23, 2015 at 2:00am — No Comments

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