Thanks to getting some "K-Love" from several ADM Professional Community members, which I wanted to return in kind, I logged into Klout for the first time in quite awhile yesterday.

I was surprised to see a dramatically different user interface compared to the last time I logged in and then was thrilled to…

How Search Engines Work (or How Non-SEOs Think They Do)

I read a great article from SEOMoz that contained an interview with Rob Toledo’s mom centered around what Rob does for a living.  He asked her a series of questions about search engines and how they work and the answers are really interesting.  The key to this…

In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven't changed a whole lot since then.

Two things that have definitely changed are the saturation and…

Jay Baer Shares 2 Simple But Brilliant Content Marketing Examples from the Great White North…

Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've…

 I wonder sometimes where we lost our way in the car biz....People buy things from people they like.....from people who care about them. As we end 2013 we are more challenged then ever to connect human to human. 

My Father sold automobiles in the 1950 and 60's. At the same time he had 7 kids in 10…

Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become…

Everything IS Connected:

The world is changing. Marketing is no longer defined by lip-service promotions. Instead consumers are flocking to the Internet, seeking information about their favorite brands and products. They want the…

If you are not hosting a blog on your website start one. If you are not posting relevant information and blogs to draw in potential customers do it.

Bring the traffic to you and become a destination resort for updates and information so you…

The worlds of automotive social media and automotive search marketing are converging. We've known this for a while and I've been preparing for the collision in order to help our clients make the most out of the changes. The only thing I wasn't expecting was how tremendously complex it all was going to be.

For the…

Local SEO Marketing is important for businesses to use as a digital marketing strategy because people generally use Google and other search engines to find local business information such as directions, coupons, menus and telephone number.…

There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…

This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.

I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…

When Google+ first rolled out their change, we called it “Twitteresque“. After exploring it further for the last couple of weeks, we believe that it’s actually better than Pinterest in many ways… and worse.

One of the ways that it’s definitely better…

If someone asked me for a single piece of advice about blogging, it wouldn’t be a standard answer like “post regularly” or “know your audience”. It wouldn’t be to “find a niche” or “add keywords to your title”. These are all good pieces of advice and are almost always in the mix in “X Top Tips for Blogging” posts that pop up every couple of weeks…

If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.

It’s all about flow. It’s about taking…

Content speaks for itself. It speaks for a company. It speaks to the people.

Most business websites are sorely short on content. Sure, they have sales content and information about the company, but so few today are actually putting out high-quality content about relevant topics that make their websites more of a resource. Today, people want to trust a company before doing business with them and content is the easiest…

AutoMarketing Pros Serving Business and Fleet Clients Get High Yields From Content Marketing That Drives Car and Truck Buyer Engagement...…