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All ADM Blog Posts Tagged 'Content' (87)

This Week in Social Media

News for the Week of November 9

Buyable Pins for Android

While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…


Added by Joseph Little on November 11, 2015 at 2:26pm — No Comments

From Content Mapping to Content Marketing: Part 3


From Content Mapping to Content Marketing: Part III—Measuring Content Effectiveness

Now that content mapping has led to effective content marketing, it’s important for you to measure the effectiveness of your overall content. It’s simple to find statistics on how much of an impact content marketing has for a business, but giving an exact number or time frame to measure its…


Added by Joseph Little on October 14, 2015 at 7:50am — No Comments

From Content Mapping to Content Marketing: Part I

Content Mapping to Content Marketing: Defining Your Target Audience

Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s often even more important than the product or service you provide. Your content can easily get lost if you aren’t targeting the correct audience, or content…


Added by Joseph Little on October 12, 2015 at 11:45am — No Comments

77% of Your Dealership’s Social Media Posts Should be Content Marketing

The 99 Series: We’re Back!

Welcome to the Hope-Is-Not-a-Strategy post, where I remind…


Added by Joseph Little on July 24, 2015 at 7:30am — 2 Comments

The Difference Between Content Marketing and Digital Marketing and Why You Need Both

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing…


Added by Dana Detrick-Clark on June 30, 2015 at 1:33pm — 7 Comments

Content is Important, but there's More to SEO than Building Pages

I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their…


Added by J.D. Rucker on June 23, 2015 at 2:00am — No Comments

How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…


Added by Dana Detrick-Clark on June 21, 2015 at 10:00am — 2 Comments

Content is King, So Pick the Right Kingdoms

We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing…


Added by J.D. Rucker on May 11, 2015 at 1:38pm — No Comments

Six Ways Car Dealers Can Create Social Media Influence With Content


Added by Ralph Paglia on February 9, 2015 at 12:30am — 2 Comments

If You Build It, They Won't Come (unless you support it)

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."

The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball…


Added by J.D. Rucker on January 28, 2015 at 1:06pm — No Comments

Great Content Ideas for Your Dealership's Site

One of the most popular sayings  amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to…


Added by Mark Frost on July 14, 2014 at 8:30am — 11 Comments

Why Content for SEO?

Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all …


Added by Manny Luna on July 10, 2014 at 9:30pm — 11 Comments

Great Content Serves a Purpose. Is Your Dealership Trapped in the Cycle of Crappy Content?

Great content should be both entertaining and informative. Oftentimes, especially on the web, the two are not mutually exclusive.

Plenty of content is entertaining–such as cat videos or memes–and there’s certainly plenty of informative content out there–the…


Added by Mark Frost on June 3, 2014 at 8:30am — 11 Comments

Recycling Social Media Content is Getting Out of Hand

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a…


Added by J.D. Rucker on March 30, 2014 at 2:46pm — 2 Comments

Klout Starts Providing Content Marketing Value Added Services to Users

Thanks to getting some "K-Love" from several ADM Professional Community members, which I wanted to return in kind, I logged into Klout for the first time in quite awhile yesterday.

I was surprised to see a dramatically different user interface compared to the last time I logged in and then was thrilled to…


Added by Ralph Paglia on February 18, 2014 at 12:00am — 1 Comment

5 Types of Infographics

In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven't changed a whole lot since then.

Two things that have definitely changed are the saturation and…


Added by J.D. Rucker on November 12, 2013 at 12:30pm — 1 Comment

Jay Baer Showcases Canadian Inspiration for Youtility as Content Marketing Best Practice

Jay Baer Shares 2 Simple But Brilliant Content Marketing Examples from the Great White North…


Added by Ralph Paglia on November 8, 2013 at 2:30pm — No Comments

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