Professional Community for Car Dealers, Automotive Marketers and Sales Managers
One of the most popular sayings amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to…Continue
Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all …Continue
Added by Manny Luna on July 1, 2014 at 7:30pm — No Comments
Great content should be both entertaining and informative. Oftentimes, especially on the web, the two are not mutually exclusive.
Plenty of content is entertaining–such as cat videos or memes–and there’s certainly plenty of informative content out there–the…Continue
Added by Manny Luna on May 1, 2014 at 9:30pm — No Comments
I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a…Continue
In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven't changed a whole lot since then.
Two things that have definitely changed are the saturation and…Continue
Added by Ralph Paglia on November 8, 2013 at 2:30pm — No Comments
Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've…Continue
I wonder sometimes where we lost our way in the car biz....People buy things from people they like.....from people who care about them. As we end 2013 we are more challenged then ever to connect human to human.
My Father sold automobiles in the 1950 and 60's. At the same time he had 7 kids in 10…Continue
Added by Tim Elliott on October 22, 2013 at 4:41am — No Comments
Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become…Continue
Everything IS Connected:
The world is changing. Marketing is no longer defined by lip-service promotions. Instead consumers are flocking to the Internet, seeking information about their favorite brands and products. They want the…
Added by Bill Cosgrove on August 16, 2013 at 10:06am — No Comments
Bring the traffic to you and become a destination resort for updates and information so you…Continue
Added by Bill Cosgrove on August 14, 2013 at 5:15am — No Comments
The worlds of automotive social media and automotive search marketing are converging. We've known this for a while and I've been preparing for the collision in order to help our clients make the most out of the changes. The only thing I wasn't expecting was how tremendously complex it all was going to be.
|by Doug Antkowiak, SEO Specialist|
Google might tell you there is a new predator at the top of the web food chain.…
Local SEO Marketing is important for businesses to use as a digital marketing strategy because people generally use Google and other search engines to find local business information such as directions, coupons, menus and telephone number.…
Added by Lenny Gomez on June 11, 2013 at 7:20am — No Comments
Added by Lenny Gomez on June 10, 2013 at 6:05pm — No Comments
There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…Continue
Added by J.D. Rucker on June 10, 2013 at 6:30am — No Comments
This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.
I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…Continue
Added by J.D. Rucker on June 2, 2013 at 6:00am — No Comments