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All ADM Blog Posts Tagged 'Content' (90)


Influencer
This Week in Social Media

News for the Week of 2.25 

Facebook Reactions Are Here!



Facebook has been telling us about this enhancement, and now it’s finally here. Rather than simply clicking the little thumbs-up to like a post, users have …

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Added by Joey Little on February 25, 2016 at 2:09pm — No Comments


Influencer
Navigating SEO: Best SEO Advice to Kick Off 2016

New Years is more than just a time for personal resolutions; for your business it's a perfect time to commit and stick to resolutions to make 2016 your best year ever.

If you've been procrastinating on your digital marketing, I won't shame you. Instead, I'll present you with some of the best advice that you can use to kick…

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Added by Timothy Martell on January 5, 2016 at 2:00pm — No Comments


Influencer
10 Creative Content Ideas for Your Dealership

Creating Original Content for Your Social Media Platforms

There’s no denying auto dealerships have traditional marketing channels down to a science, but modern consumers find every way they can to skip over ads. In response to this problem, content marketing has…

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Added by Joey Little on December 29, 2015 at 8:22am — No Comments


Influencer
This Week in Social Media

News for the Week of November 9

Buyable Pins for Android

While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…

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Added by Joey Little on November 11, 2015 at 2:26pm — No Comments


Influencer
From Content Mapping to Content Marketing: Part 3

CONTENTMAPPART3

From Content Mapping to Content Marketing: Part III—Measuring Content Effectiveness

Now that content mapping has led to effective content marketing, it’s important for you to measure the effectiveness of your overall content. It’s simple to find statistics on how much of an impact content marketing has for a business, but giving an exact number or time frame to measure its…

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Added by Joey Little on October 14, 2015 at 7:50am — No Comments


Influencer
From Content Mapping to Content Marketing: Part I

Content Mapping to Content Marketing: Defining Your Target Audience

Knowing your target audience is essential to squeezing the absolute most out of your dealership’s marketing content. It’s often even more important than the product or service you provide. Your content can easily get lost if you aren’t targeting the correct audience, or content…

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Added by Joey Little on October 12, 2015 at 11:45am — No Comments


Influencer
77% of Your Dealership’s Social Media Posts Should be Content Marketing



The 99 Series: We’re Back!

Welcome to the Hope-Is-Not-a-Strategy post, where I remind…

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Added by Joey Little on July 24, 2015 at 7:30am — 2 Comments


Vendor
The Difference Between Content Marketing and Digital Marketing and Why You Need Both

by Dana Detrick-Clark

Whether you're a high level, seasoned marketing professional within your organization, a beginner learning how to create marketing…

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Added by Dana Detrick-Clark on June 30, 2015 at 1:33pm — 7 Comments


Influencer
Content is Important, but there's More to SEO than Building Pages

I've been pretty torn over the last few months. On one hand, I'm so pleased to see that dealers (and even some vendors) are really starting to embrace building content pages on their website. On the other hand, I'm concerned that many companies are starting to promote building these pages as their…

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Added by J.D. Rucker on June 23, 2015 at 2:00am — No Comments


Vendor
How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…

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Added by Dana Detrick-Clark on June 21, 2015 at 10:00am — 2 Comments


Influencer
Content is King, So Pick the Right Kingdoms

We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing…

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Added by J.D. Rucker on May 11, 2015 at 1:38pm — No Comments

Six Ways Car Dealers Can Create Social Media Influence With Content

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Added by Ralph Paglia on February 9, 2015 at 12:30am — 2 Comments


Influencer
If You Build It, They Won't Come (unless you support it)

In the movie Field of Dreams, a ghostly voice tells Kevin Costner's Ray Kinsella character, "If you build it, he will come."

The first question you'll want answered is, "What is it?" In the movie, the 'it' was a baseball…

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Added by J.D. Rucker on January 28, 2015 at 1:06pm — No Comments

Great Content Ideas for Your Dealership's Site

One of the most popular sayings  amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to…

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Added by Mark Frost on July 14, 2014 at 8:30am — 11 Comments


Influencer
Why Content for SEO?

Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all …

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Added by Manny Luna on July 10, 2014 at 9:30pm — 11 Comments

Great Content Serves a Purpose. Is Your Dealership Trapped in the Cycle of Crappy Content?

Great content should be both entertaining and informative. Oftentimes, especially on the web, the two are not mutually exclusive.

Plenty of content is entertaining–such as cat videos or memes–and there’s certainly plenty of informative content out there–the…

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Added by Mark Frost on June 3, 2014 at 8:30am — 11 Comments


Influencer
Recycling Social Media Content is Getting Out of Hand

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a…

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Added by J.D. Rucker on March 30, 2014 at 2:46pm — 2 Comments

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