One of the most popular sayings  amongst internet marketers is “Content is king.” We all know this is true, but make sure you’re not just talking the talk and writing exclusively for search engines. Because while that used to be a worthwhile strategy, the key to…

Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all …

Great content should be both entertaining and informative. Oftentimes, especially on the web, the two are not mutually exclusive.

Plenty of content is entertaining–such as cat videos or memes–and there’s certainly plenty of informative content out there–the…

I get it. I understand the need for more content to serve to an ever-growing flow of content consumers. The art of recycling content is important, particularly on sites like Twitter where a piece of content can and should be used multiple times in order to get the message out to everyone. It's a…

Thanks to getting some "K-Love" from several ADM Professional Community members, which I wanted to return in kind, I logged into Klout for the first time in quite awhile yesterday.

I was surprised to see a dramatically different user interface compared to the last time I logged in and then was thrilled to…

In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven't changed a whole lot since then.

Two things that have definitely changed are the saturation and…

Jay Baer Shares 2 Simple But Brilliant Content Marketing Examples from the Great White North…

Having tracked data for the last seven years in the automotive marketing arena, I can tell you a few things that I've learned that have brought us to where the content marketing world is today. It's all about process and answering the questions that consumers are asking and it's something that, as I've…

 I wonder sometimes where we lost our way in the car biz....People buy things from people they like.....from people who care about them. As we end 2013 we are more challenged then ever to connect human to human. 

My Father sold automobiles in the 1950 and 60's. At the same time he had 7 kids in 10…

Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become…

Everything IS Connected:

The world is changing. Marketing is no longer defined by lip-service promotions. Instead consumers are flocking to the Internet, seeking information about their favorite brands and products. They want the…

If you are not hosting a blog on your website start one. If you are not posting relevant information and blogs to draw in potential customers do it.

Bring the traffic to you and become a destination resort for updates and information so you…

The worlds of automotive social media and automotive search marketing are converging. We've known this for a while and I've been preparing for the collision in order to help our clients make the most out of the changes. The only thing I wasn't expecting was how tremendously complex it all was going to be.

For the…

Local SEO Marketing is important for businesses to use as a digital marketing strategy because people generally use Google and other search engines to find local business information such as directions, coupons, menus and telephone number.…

There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…

This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.

I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…