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All ADM Blog Posts Tagged 'Consumers' (18)

Deciphering the Tracking Code- Connecting Car Shoppers Across Devices

Tracking Automotive Consumers Across Multiple Screens



Dana Fornasar, Senior Product Marketing Manager
by Dana Fornasar, Senior Product Marketing Manager

We've been talking a lot about how…

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Added by CDK Global on July 11, 2014 at 10:30am — 7 Comments

Use Social Media to Educate Consumers (and possibly blow their minds)

The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow…

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Added by Louie Baur on June 15, 2013 at 7:30pm — 11 Comments

Automotive Consumers Place Highest Trust in Earned Media

Automotive Consumers Place Their Highest Levels of Trust in Earned (Social) Media

Online automotive consumers place the most amount of trust in earned media, and the least in ads served on mobile phones,…

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Added by Ralph Paglia on April 13, 2012 at 10:30pm — 1 Comment

Automotive Consumers Vastly Prefer Email for Direct Marketing Messages

Automotive Consumers Vastly Prefer Email for Direct Marketing Messages



Email is by far the most popular channel among…

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Added by Ralph Paglia on April 10, 2012 at 11:00am — 1 Comment

Online Consumers Trust Branded Site Ads Most, SMS Text Ads Least

Online Consumers Trust Branded Site Ads Most, SMS Ads Least

Online consumers place the most trust in advertising they find on branded websites,…

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Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments

TrueCar Consumer Incentive to Report Dealer Sales

TrueCar Runs Sweepstakes to Encourage Consumers to Report Their Dealer as Having Sold Them a Car!

In an effort that seems to be driven by their desire to record dealer sales that may have been missed via DMS data extraction, TrueCar has developed an innovative sweepstakes approach to incent customers who submitted a lead to report what, when and where they purchased a vehicle... In my opinion, this is simply…

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Added by Ralph Paglia on December 22, 2011 at 7:30pm — 8 Comments

Automotive Consumers who use Mobile Content Have High Access

Automotive Consumers who use Mobile Content Have High Access

 

 

Among the US individuals who consumed automotive content on their mobile devices during May 2011, access frequency was high,…

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Added by Ralph Paglia on August 16, 2011 at 5:00pm — No Comments

Mobile Automotive Consumers Have High Access

New Research Shows That Mobile Automotive Related Content Consumers Have Very High Access Rates...…

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Added by Ralph Paglia on July 12, 2011 at 7:00pm — 2 Comments

Consumers Prefer Infrequent Social Network Communications

Consumers Prefer Infrequent Social Network Communications…





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Added by Ralph Paglia on June 12, 2011 at 10:00pm — 4 Comments

Foursquare; Location Based Services Catch On With Consumers

Mobile Users Warm Up to the Check-In

One in five smartphone users now check in…

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Added by Ralph Paglia on May 30, 2011 at 12:30am — No Comments

Car Buying Consumers Maintain Economic Optimism

Car Buying Consumers Are Maintaining Their Economic Optimism Driving Increased Demand for New Vehicles

US consumers are apparently becoming more upbeat about the economy, as the Consumer Reports Index in April 2011…

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Added by Ralph Paglia on April 30, 2011 at 5:05pm — No Comments

Mobile Purchasing; 3 in 10 Consumers Now Use Phones to Buy

3 in 10 Consumers Make Mobile Purchases

Three in 10 (29%) US consumers have made at least one purchase via mobile device, according to [pdf] a new white paper from Oracle and…

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Added by Ralph Paglia on April 12, 2011 at 11:30am — 5 Comments

Why Cross-Channel Messaging Is Crucial to Reaching Automotive Consumers

Why Cross-Channel Messaging Is Crucial to Reaching Automotive Consumers

George Schlossnagle is president and chief executive officer of Message Systems and a recognized expert on messaging and the PHP language. He’s published numerous technical…

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Added by Ralph Paglia on April 5, 2011 at 7:30pm — 6 Comments

New Prospecting Methods Help Pinpoint Ideal Automotive Consumers

Multiple people sitting and standing in a subway car

New Prospecting Methods Help Pinpoint Ideal Automotive Consumers

 

After recent years of diminished luster among some automotive marketers, sales and service customer prospecting appears to be striking gold once more.

 

Buoyed by a host of new statistical models and tools that facilitate the search for new car buyers…

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Added by Ralph Paglia on March 5, 2011 at 2:32pm — 2 Comments

Twitter Using Automotive Consumers Bring Social Media Action to Car Dealers

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Added by Ralph Paglia on September 7, 2010 at 5:30pm — 3 Comments

Consumers holding off on car purchases... big opportunity?

I came across this feed from Consumer Reports about consumers holding off on car purchases. What I found very interesting in the article is the top 4 reasons that consumers are giving for holding off. You can almost hear a consumers' response:" I don't know man, my car's in pretty good shape, not to mention, prices for cars today are way too high and there aren't any incentives that would motivate me..." What? That seems to be in contrast with the recent activity and consumer response to… Continue

Added by Ron Morrison on September 4, 2009 at 9:36am — No Comments

Edmunds.com Says That Consumers Are NOW Ready to Start Buying Cars Again!

Falling gasoline prices and near-record incentives may have consumers ready to buy cars again, according to the auto information site Edmunds.com. Consumers’… Continue

Added by Ralph Paglia on November 22, 2008 at 7:30am — No Comments

What Do Actual Visitors To Dealership Web Sites Have To Say?

Auto Dealership Website Visitor Survey Results from Over 5,000 Automotive Consumers

By Ralph Paglia

Since starting in my new role at ADP Dealer Services I have been contacted by…

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Added by Ralph Paglia on January 15, 2008 at 12:00am — No Comments

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