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All ADM Blog Posts Tagged 'Consumer' (29)

Selling to the Connected Consumer

The “always connected” shopper trend continues to grow.

  In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile device or…

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Added by Bill Wittenmyer on June 26, 2019 at 7:00am — No Comments

Equifax & Jabian Consulting Study Consumer Buying Behaviors for Dealers / Lenders

   Equifax and Jabian Consulting listen to what auto dealers and lenders want

for a successful customer journey

Dealers and lenders want more connected data…

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Added by John Sternal on January 24, 2019 at 10:30am — No Comments

Consumer Behavior Study Upends Common Misconception that the Vast Majority of Online Shoppers are Ready-to-Buy

Data from over a half million consumer interactions analyzed by PERQ illustrates the value of a personalized shopping journey for websites selling high-touch, big-ticket items; reveals that the more online tools and assessments consumers engage with, the more likely they are to purchase; offers key tips…

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Added by Crystal Hartwell on August 8, 2018 at 6:30am — 1 Comment

Equifax Reveals Additional Auto Consumer Credit Insights

Customized searches, understanding buying power & pre-approvals…

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Added by John Sternal on June 21, 2018 at 6:30am — No Comments

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data, with results showing increased shopper interest in key vehicle refreshes and upcoming launches, as well as pickups, utility vehicles and…

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Added by John Sternal on April 24, 2018 at 8:00am — No Comments

Jumpstart Automotive Media Path To Purchase Insights: Consumer Interest Across Trucks, Utilities and Cars, with Emphasis on Refreshes and Launches

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly shopper interest data... The results showing increased shopper interest in key vehicle refreshes and…

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Added by John Sternal on April 23, 2018 at 12:00pm — No Comments

Hyundai's Genesis Scores Victory in Consumer Reports Ranking

Genesis Schools The Class In Consumer Reports Annual Ranking Of Automotive Brands for 2018…

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Added by Ralph Paglia on February 26, 2018 at 3:30pm — No Comments

Consumer Perception of Dealerships Improves Significantly when Financing is Completed Online

New data from SpringboardAuto reveals that consumer likelihood to provide the dealer a 5-star rating increases by 133% and the percentage stating they would return to the dealer for future service visits nearly doubles when financing is completed online; 86% surveyed prefer to…

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Added by Crystal Hartwell on January 9, 2018 at 6:30am — No Comments


Influencer
Data Strategies to Increase Your Dealership Sales and Profitability

Data Strategies to Increase Your Dealership Sales and Profitability

 

Despite the digital disruption and new ways to research and shop online, the dealer is still an integral piece of the sales process. Consumers may do the majority of their research online, but they still want to…

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Added by Larisa Bedgood on August 30, 2016 at 7:04am — No Comments


Influencer
What Does a Connected Car Driver Expect from Their Dealership?

What Does a Connected Car Driver Expect from Their Dealership?

Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 …

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Added by Larisa Bedgood on May 31, 2016 at 6:20am — No Comments

Don’t Creep Out Your Shoppers

How to Track Consumer Behavior and Leverage What You Learn

If your dealership is able to take advantage of the right tools, you can easily tell which consumers are in the car-buying market and what vehicles they’re searching for. This knowledge, however, means your employees’ approach is key in making sure they attract potential customers instead of scaring them off. …

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Added by Joey Little on November 25, 2015 at 4:00pm — No Comments

10 Things Every Consumer Wants You to Know

How Well Do You Know Your Consumers? 

Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership. Whether you know it or not, consumers have been talking, and there are some things they’d like…

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Added by Joey Little on November 3, 2015 at 11:57am — No Comments

A Recipe for Connecting Hispanic Consumers to Your Dealership

Receta for a Relationship: 5 Special Ingredients to Help You Connect With Hispanic Consumers

As marketers, we are often guilty of planning, thinking, structuring—and then planning some more.  After all, it’s part of our jobs to analyze the consumer market and deliver targeted messaging in a way that will effectively resonate with a specific audience.  But…

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Added by Joey Little on September 22, 2015 at 2:54pm — No Comments

Apple Increases Automotive Consumer Share; Here's What To Expect In 2015

What's Coming From Apple in 2015:

Apple Watch, iPad Pro, iPhone 6s,

12-Inch MacBook and More...

Thanks to the iPhone 6, the…
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Added by Ralph Paglia on January 9, 2015 at 9:00pm — 1 Comment

Automotive Consumer Trends For 2015

Ten Automotive Consumer Trends That Car Dealers Will Want to Watch in 2015…

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Added by Ralph Paglia on January 8, 2015 at 9:30pm — 1 Comment

Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…

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Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments

Big Data In Action

Big Data In Action
Big Data has Changed the Business and Consumer Landscape
 
It effects business operations, it can improve customer satisfaction and it can measure…
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Added by Ralph Paglia on April 29, 2014 at 10:00am — 1 Comment

Ten Automotive Consumer Trends to Watch in 2014

Ten Automotive Consumer Trends to Watch in 2014…



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Added by Ralph Paglia on October 21, 2013 at 7:00pm — 1 Comment


Influencer
Automotive Zero Moment In Truth

I started my career in Digital Marketing as a Govt. Consultant for a firm in Tallahassee, FL., and became the Palm Beaches most innovative nightclub marketer. Eventually I settled down and worked in the OEM Manufacturing field where I had no clue this whole market even existed. 

I learned from very smart engineers about how to build the components and how they work in pretty much every car that has a screen. The one thing I didn't get was a good learning about marketing. So I…

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Added by Lenny Gomez on July 17, 2013 at 8:03am — No Comments

Eighth Element of the Automotive Consumer Journey

Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!

When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From that vantage point, I'd see consumers who would drive from dealership to dealership, gathering information and brochures while adding or removing cars from their consideration…

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Added by Lisa Sarata on September 17, 2012 at 4:30pm — 4 Comments

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