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All ADM Blog Posts Tagged 'Consumer' (13)

Big Data In Action

Big Data In Action
Big Data has Changed the Business and Consumer Landscape
 
It effects business operations, it can improve customer satisfaction and it can measure…
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Added by Ralph Paglia on April 29, 2014 at 10:00am — 1 Comment

Ten Automotive Consumer Trends to Watch in 2014

Ten Automotive Consumer Trends to Watch in 2014…



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Added by Ralph Paglia on October 21, 2013 at 7:00pm — 1 Comment

Automotive Zero Moment In Truth

I started my career in Digital Marketing as a Govt. Consultant for a firm in Tallahassee, FL., and became the Palm Beaches most innovative nightclub marketer. Eventually I settled down and worked in the OEM Manufacturing field where I had no clue this whole market even existed. 

I learned from very smart engineers about how to build the components and how they work in pretty much every car that has a screen. The one thing I didn't get was a good learning about marketing. So I…

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Added by Lenny Gomez on July 17, 2013 at 8:03am — No Comments

Eighth Element of the Automotive Consumer Journey

Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!

When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From that vantage point, I'd see consumers who would drive from dealership to dealership, gathering information and brochures while adding or removing cars from their consideration…

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Added by Lisa Sarata on September 17, 2012 at 4:30pm — 4 Comments

The Fast Changing Retail Reality of ‘Adapt or Die’--- Which Are You Doing?

You knew retail was changing, right?  Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits.  “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick.  “Within…

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Added by Tom 1TeamSynergy Wiegand on September 4, 2012 at 10:40am — No Comments

AutoUSA Introduces Payment Pro℠ Powered by DriveItNow®, Payment-Qualified Website Leads for Auto Dealers

Fort Lauderdale, FL – July 31st, 2012 – AutoUSA Internet Sales Solutions (www.autousadealers.com) today introduced Payment Pro℠ powered by DriveItNow®, a payment-based conversion tool for auto dealer websites. Payment Pro is a service that provides online shoppers with instant, real car loan payments based on individual credit and inventory eligibility, generating…

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Added by Josh Vajda on July 31, 2012 at 9:00am — 1 Comment

The spectacular marketing fail of JC Penney

 

  • The spectacular marketing fail of JC Penney

May 24, 2012

While you may have read "7 Reasons Coupons Don't Work For Marketing," you might have thought, "Yeah well, since coupons bring customers come in, I'll keep using them to market my retail shop."

That's what the management team of JC Penney must've thought for…

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Added by Michael Jessick on May 25, 2012 at 1:18pm — No Comments

Ford Uses Web Video To Drive Consumer Desire

Ford Combats 'Brand Blindness' in Web Video Spots

Video Ads Are First in Ford History That Don't Mention Brand

 …

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Added by Ralph Paglia on May 9, 2012 at 10:00am — No Comments

Google - Digital Marketing Drives Offline Automotive Shopping Behavior

As the frenzy of customer interest generated by Cash For Clunkers saves the auto industry from the year-to-date sales plummet, automotive marketers at… Continue

Added by Ralph Paglia on July 29, 2009 at 5:30pm — No Comments

www.EveryCarListed.com Has Added New Features!

You heard correctly, www.EveryCarListed.com has changed its site. Now, you may be wondering what was changed and if it’s going to benefit you, the consumer? The answer is yes!



The www.EveryCarListed.com team is always looking for new things to bring to the table and this week, we incorporated a new feature. To make finding the right new, used or certified vehicle easier, we have added consumer reviews for… Continue

Added by Meg on December 30, 2008 at 5:13pm — No Comments

Capgemini Cars Online 08/09 - 10th Annual Global Automotive Study: Tracking Consumer Car Buying Behavior

Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive… Continue

Added by Ralph Paglia on November 21, 2008 at 8:00am — No Comments

Dealership Reputation Management Using Consumer Generated Content (CGC) Sites

For ADM members who may be interested in taking a proactive approach to managing their dealership's reputation using the power of Consumer Generated Content (CGC) web sites, check out the CarFolks.com dealership program by clicking on the image below and then using the green arrows on the bottom of the page you land on to advance through their presentation:…

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Added by Ralph Paglia on May 18, 2008 at 11:30am — 1 Comment

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