Automotive Marketing Professional Community for Car Dealers and their Managers
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this…Continue
Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments
In the course of day-to-day business, dealerships collect personal information from consumers, including names, addresses, and phone numbers; bank and credit card account numbers; income and credit histories; and Social Security numbers.
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.
Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…Continue