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CDK Global's Blog Posts Tagged 'Cobalt' (10)

5 Digital Must-Do’s for 2014, Part II

This is the second part of a two-part series. The first half was published earlier this week and can be read here.…



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Added by CDK Global on January 9, 2014 at 1:00pm — 1 Comment

5 Digital Must-Do’s for 2014, Part I

In the first part of this two part series exploring the five top digital must-do’s for 2014, Dana Fornasar goes right back to basics.



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by…

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Added by CDK Global on January 7, 2014 at 1:30pm — No Comments

What Do You Expect From Your Reputation Management Service Provider?



Ryan Kenny, Automotive Reputation Management Specialist
by Ryan Kenny, Automotive Reputation Management Specialist…

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Added by CDK Global on November 21, 2013 at 9:30am — No Comments

The Real Relationship Between Your Customer Reviews & Your SERP Results



by Josh Escusa, Reputation Management Specialist…

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Added by CDK Global on October 4, 2013 at 10:00am — 1 Comment

Facebook Graph Search Ushers in the Dawn of Social Car Sales (Finally!)



Facebook just rolled out a new beta feature called Graph Search that has massive implications for car dealers. What is Graph Search? Basically, Graph Search is web…
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Added by CDK Global on January 31, 2013 at 10:30am — 3 Comments

Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

As a reputation management specialist at Cobalt, I talk to dealers about their reviews all day, and I’m always amazed by the amount of misinformation in the industry. Working at Cobalt, I’m lucky to be privy to insights from the largest in-market car-shopper data warehouse in the industry. Many of these insights…

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Added by CDK Global on November 8, 2012 at 10:00am — 6 Comments

Reviews are The Tipping Point in the Buying Process

Does Your Dealership Have a Reputation Management Strategy? (editor's comment)

 

Written by Mary Kelly Gaebel - 



We all know reviews are critical to the modern…

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Added by CDK Global on October 18, 2012 at 1:00pm — 2 Comments

Yes, QR Codes Do Work

See our QR Code in action. Scan the above QR Code to visit our Digital Dealer 13 site.

QR codes are all the rage, but do they…

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Added by CDK Global on October 3, 2012 at 3:30pm — 4 Comments

The Warren Buffet Approach for Automotive Reputation Management

Th e quality of customer service you provide can make or break your dealership, and now everyone will hear about it. Before  consumers even visit your dealership they are doing their research online. In his recent article “11 Things You Didn’t Know…

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Added by CDK Global on September 25, 2012 at 3:30pm — 3 Comments

Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

Remarketing We all remember playing the game “Would You Rather,” so here’s an digital automotive marketing version of the infamous question: Would you rather: a) have six different people visit your site one time b) have one person visit your website six times?

If you said B you would be correct! Why, because that person is obviously more interested and lower down the purchase funnel. They are ready to…

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Added by CDK Global on September 6, 2012 at 8:44am — No Comments

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