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All ADM Blog Posts Tagged 'Cobalt' (19)

PROMINENT INTERNET MARKETING EXECUTIVES RECEIVE RECOGNITION AND INVITATION FOR COBALT SYSTEMS

"Flaws in Cobalt system prompt honorary change and improvement"

Houston, TX (June 24, 2014) - VL Digital Marketing CEO Manny Luna and Sr. Vice President Larry Flowers were recently recognized by …

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Added by Manny Luna on June 26, 2014 at 1:30am — No Comments

Why won't Cobalt update all the GMC/Buick OEM sites? This is effecting organic traffic!

Updating and making changes will aid in the success of other automotive dealerships nationwide.

THE GMC SHOWROOM…

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Added by Manny Luna on June 11, 2014 at 8:30pm — 10 Comments

GM Dealers Can Have Their Cake and Eat It Too

GM Dealers Can Have Their Cake and Eat It Too – Cobalt & Strathcom

With the introduction of GM Canada’s new dealer website initiative, Strathcom Media Inc. remains committed to providing a premium website service to all GM…

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Added by Trish Rowsell on January 31, 2014 at 10:50am — No Comments

5 Digital Must-Do’s for 2014, Part II

This is the second part of a two-part series. The first half was published earlier this week and can be read here.…



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Added by CDK Global on January 9, 2014 at 1:00pm — 1 Comment

5 Digital Must-Do’s for 2014, Part I

In the first part of this two part series exploring the five top digital must-do’s for 2014, Dana Fornasar goes right back to basics.



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by…

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Added by CDK Global on January 7, 2014 at 1:30pm — No Comments

What Do You Expect From Your Reputation Management Service Provider?



Ryan Kenny, Automotive Reputation Management Specialist
by Ryan Kenny, Automotive Reputation Management Specialist…

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Added by CDK Global on November 21, 2013 at 9:30am — No Comments

The Real Relationship Between Your Customer Reviews & Your SERP Results



by Josh Escusa, Reputation Management Specialist…

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Added by CDK Global on October 4, 2013 at 10:00am — 1 Comment

Facebook Graph Search Ushers in the Dawn of Social Car Sales (Finally!)



Facebook just rolled out a new beta feature called Graph Search that has massive implications for car dealers. What is Graph Search? Basically, Graph Search is web…
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Added by CDK Global on January 31, 2013 at 10:30am — 3 Comments

GOSO leaves the door open for social media marketing companies.

From ADM.com/Dealernerds

"Where is GOSO today?  It looks as if they left the dealers behind and are now doing Fortune 500 Companies.  This left the door wide open for DSA SocialDealer and Cobalt.  My bet is on @ ."

Added by Travis Mitchell on January 26, 2013 at 9:01am — No Comments

First Look At Google Adwords Dynamic Ads For Dealer Inventory

Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools.   (See…

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Added by Brian Pasch on January 8, 2013 at 11:30am — 6 Comments

Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

As a reputation management specialist at Cobalt, I talk to dealers about their reviews all day, and I’m always amazed by the amount of misinformation in the industry. Working at Cobalt, I’m lucky to be privy to insights from the largest in-market car-shopper data warehouse in the industry. Many of these insights…

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Added by CDK Global on November 8, 2012 at 10:00am — 6 Comments

Reviews are The Tipping Point in the Buying Process

Does Your Dealership Have a Reputation Management Strategy? (editor's comment)

 

Written by Mary Kelly Gaebel - …



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Added by CDK Global on October 18, 2012 at 1:00pm — 2 Comments

Yes, QR Codes Do Work

See our QR Code in action. Scan the above QR Code to visit our Digital Dealer 13 site.

QR codes are all the rage, but do they…

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Added by CDK Global on October 3, 2012 at 3:30pm — 4 Comments

The Warren Buffet Approach for Automotive Reputation Management

Th e quality of customer service you provide can make or break your dealership, and now everyone will hear about it. Before  consumers even visit your dealership they are doing their research online. In his recent article “11 Things You Didn’t Know…

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Added by CDK Global on September 25, 2012 at 3:30pm — 3 Comments

Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

Remarketing We all remember playing the game “Would You Rather,” so here’s an digital automotive marketing version of the infamous question: Would you rather: a) have six different people visit your site one time b) have one person visit your website six times?

If you said B you would be correct! Why, because that person is obviously more interested and lower down the purchase funnel. They are ready to…

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Added by CDK Global on September 6, 2012 at 8:44am — No Comments

John Holt Announcement on ADP, BZ Results and Cobalt Unified Platform

The Road Ahead - Newsletter
  May 10, 2011  
 …
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Added by Ralph Paglia on May 12, 2011 at 9:16am — No Comments

ADP to Acquire Cobalt, Leading Provider of Digital Marketing Solutions for the Automotive Industry

ADP to Acquire Cobalt, Leading Provider of Digital Marketing Solutions for the Automotive Industry…

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Added by Ralph Paglia on July 9, 2010 at 10:30am — No Comments

What Automotive Company in Seattle Supports Women in Leadership?

Cobalt Group employs over 900 people and 40% of the workforce are women, many who hold high ranking positions of leadership. 135 women employees who contribute to the success of Cobalt in a wide variety of roles attended their first annual Women's Summit & Luncheon and a few guys were there, too, including CEO John Holt who co-founded the Cobalt Group in 1995. I was so honored to be invited by Julia Pizzi who is the Vice President Human Resources… Continue

Added by Jody DeVere on July 14, 2009 at 3:00pm — No Comments

Why Should Car Dealers use ADP Digital Advertising as part of their Digital Marketing Strategy?

The ADP Digital Advertising Program is designed to custom create a package that will deliver your dealership's message to more customers in your local market at a lower cost than traditional advertising channels. Traditional print media such as local newspapers are seeing their results greatly diminish due to people turning to the Internet as their primary research… Continue

Added by Ralph Paglia on August 27, 2008 at 3:30pm — 5 Comments

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