Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Nobody likes to waste money.
So why is it that we spend a ton of money on PPC (or SEM) campaigns to get people onto the website and then don’t get much thought into where these people land? Most vendors just look for an existing page on the site to send the customer to. Or worse, send the customer to the homepage. Instead of choosing a page that already exists, why not actually build landing pages that are tailored specifically for the keyword, intent, and ad that the user clicks…Continue
Added by Carl Maeda on September 18, 2014 at 5:41pm — No Comments
A video we did that takes on the acronyms/abbreviations of the Auto Industry and Digital. Enjoy!
Jim Flint, President and Founder Local Search Group
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
Should you own your name in Paid Search?
The short answer is Yes.
I’ve heard both sides of the argument, but recently released research makes the topic relevant again.
Added by Ralph Paglia on April 9, 2008 at 12:00pm — No Comments