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All ADM Blog Posts Tagged 'Chrysler' (32)

Video Games: Using Employee Interests To Train

Despite the many tools available and the best of intentions, many dealerships struggle with providing ongoing professional development for their staff. Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short…

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Added by Richard Holland on December 18, 2014 at 6:30am — No Comments

The 2014 Chrysler 300 vs the 2014 Dodge Charger....now that's difficult!

If you had to choose: The 2014 Dodge Charger or 2014 Chrysler 300?

As we all know, both the 2014 Chrysler 300 and the 2014 Dodge Charger for sale in Greenwich,…

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Added by Jonathan Morales on August 7, 2014 at 7:30am — No Comments

Who Wants A Truck? Jimmy Fallon Does!

Last week, the newly appointed host of “The Tonight Show” mentioned on the air that he was in the market for a new truck. Of course, manufacturers couldn’t resist the golden opportunity to try and convince the star to choose theirs.

 

Ford responded first urging Jimmy to check out the 2015 F-150, within minutes of his proclamation.…

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Added by Richard Holland on March 13, 2014 at 4:00am — 3 Comments

The Value of A Promise Kept

The basic Law of Reciprocity states: To give and take mutually.

 

I have thought about this a lot over the last few months. We…

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Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments

What The Merovingian Can Teach You About Marketing

 

"Why"

 

This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…

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Added by Larry Bruce on October 13, 2012 at 7:30am — 2 Comments

FIAT of Austin Tops 100 Units to Earn Visit by Chrysler Group CEO Sergio Marchionne

Chrysler Group LLC CEO Sergio Marchionne today personally congratulated FIAT of Austin for becoming the first FIAT studio in the country to sell more than 100 Fiat 500s in any given month.



FIAT of Austin, located in this state’s capital city, sold 110 Fiat 500s in April, setting a sales record for FIAT…

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Added by Jody DeVere on June 4, 2012 at 1:52pm — No Comments

M2W Case Study: FIAT of Austin - 63.7% of Vehicles Sold to Women

Lisa-copeland-in-fiat Marketing to Women Case Study: FIAT of Austin Lisa Copeland, General Manager



FIAT of Austin sales numbers are still steadily rising with a startling 63.7% of vehicles sold to women car buyers.



FIAT of Austin sales numbers are still steadily rising with…

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Added by Jody DeVere on May 23, 2012 at 12:12pm — No Comments

Fighting for the American Dream - Grand Theft Auto

Grand Theft Auto – How Citizens Fought for the American Dream

 

May 14 and 15, 2009 – two days in which Chrysler and General Motors, with the help of the government, literally stole the life’s work from nearly 2,000 business owners.

 

Two years later, the history from the dealers’ perspective of those days are hitting the bookstores. And they are must reads for anyone associated with the automotive retail…

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Added by Cliff Banks on October 18, 2011 at 7:30am — No Comments

May Sales Drop – A Blip or a Trend?

May Sales Drop – A Blip or a Trend?

Just when we were beginning to feel good about the auto industry following eight months of sales growing by percentages in the double digits, sales plunged in May, down 4% from May of last year.

The question is whether the drop will be a trend the rest of the year or a “minor” disruption for a couple of months. The major challenge is lack of inventory resulting from the earthquake in Japan earlier this year. The lack of inventory has led to…

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Added by Cliff Banks on June 7, 2011 at 5:34am — 1 Comment

Chrysler Dodge Jeep Marketing Solutions from Dealer.com

Chrysler Digital - Dealer.com - Chrysler Dodge RAM Jeep
Two Online Marketing Solutions Now PAP Approved
Listen, Talk and Connect to Your Social Network with our Social Relationship Manager
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Added by Ralph Paglia on May 4, 2011 at 9:16pm — No Comments

Chrysler Goes Bold in Order to Inspire

Chrysler's Super Bowl ad was bold. It aligned luxury with Detroit and the edge of Eminem. It was daring, inspiring, fresh and needed. It was beautifully filmed and edited, boasted impressive copy writing, and it was delivered at the perfect time for Chrysler, Detroit, and the country. And often timing is more important than anything, much to all of our fabulous creative friends’ dismay. But in this case, great creative aligned with perfect timing. Let’s only hope it results in sales. Only…

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Added by Patti Swanson on February 7, 2011 at 6:54pm — No Comments

Will Jeep Grand Cherokee Save Chrysler?





Jeep Grand Cherokee is Chrysler's new star

by Rita Cook…

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Added by Ralph Paglia on December 6, 2010 at 1:30am — No Comments

Philip Zelinger to Speak At The Chrysler SE & SW BC S&P Business Conference Discussing Social Media In Fixed Operations For Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal -- AdAgencyOnline.Net, will be speaking to an audience of Chrysler, Dodge and Jeep dealers at the 6th Annual Chrysler Southeast & Southwest Business Center Service & Parts Business Conference. The conference is being held at the Disney Resorts Contemporary…

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Added by Philip Zelinger on August 31, 2010 at 9:51am — No Comments

AdAgencyOnline.Net Advises Automotive Advertising Agencies To Focus On Fixed Operations

Automotive advertising agencies frustrated by reduced sales volume and profit margins have been forced to focus on fixed operations vs. vehicle sales to earn their fees. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host AdAgencyOnline.Net, has advised his national network of independent automotive advertising agencies to help their auto dealer clients improve their…

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Added by Philip Zelinger on August 30, 2010 at 10:15am — No Comments

I Was Wrong! But Don't Tell My Wife I Admitted It!

I predicted that Chapter 11 bankruptcy for Chrysler and GM would cause chaos and linger for years. Well, I was right about the chaos part. Little did I know what can happen when the government is the driving force behind a Section 363 sale in a Chapter 11, and how much influence the provider of Debtor in Possession financing has - especially when they also happen to be the government.



I do, however, remain dead set against the arbitrary termination of Dealers. Let’s hope there is a… Continue

Added by David Ruggles on July 8, 2009 at 4:39pm — No Comments

GM and Chrysler Dealership Closings

These OEM's claim to save money by closing stores. I wonder how much they will really save by closing sales and customer service centers? It seems what consumers really want are better products and customer service.

Added by jon nigbor on June 4, 2009 at 10:31am — No Comments

Lies, Damn Lies, and Statistics!

As I watched the Senate hearings today on CSPAN my blood boiled. When asked about the money they would save by cutting their dealer count these guys, Henderson and Press, engaged in some serious obfuscation. They asserted that by swapping an "under performing" dealer for a "performing dealer" they would pick up the gross profit of the additional sales of the new "performing" dealer. These calculations of the difference between what they got and what they felt they were entitled to makes up the… Continue

Added by David Ruggles on June 4, 2009 at 10:02am — No Comments

Requiem for a Heavyweight

Flint, MI… 6-01-09

When Dinah Shore sang “See the USA in a Chevrolet”, GM was rolling solidly on all four wheels; over 600,000 were employed globally, and they had a fat 51% market share. Now, GM stock is the price of a newspaper and soon to go away, market share is 21%, and when things shake down, only about 40, 000 people will be GM employees world-wide. Being in the broken heart of the GM bankruptcy this week and being surrounded by a very somber state of Michigan is very tough to take.… Continue

Added by Jim Vogel on June 2, 2009 at 4:27am — No Comments

The “Throughput” Myth

Much has been written and spoken by the administration and in the media about the bankrupt Chrysler and GM Dealers lack of “throughput” as if it is a big drag on Manufacturer viability. This is used to justify the rejection of “deficient” and “extraneous” Dealers. It was pointed out in the Wall Street Journal recently that Toyota Dealers average 1613 new units per year while Chevrolet averages 643 and Dodge 408. The piece used the word “disastrous” to describe Buick Dealers’ 102 unit per year… Continue

Added by David Ruggles on June 1, 2009 at 5:57pm — No Comments

Detroit Idle Thoughts

5-19-09 Apex, NC



Very quietly, every Big Three medical plan has changed. Now there is less coverage and more cost.



RUN don't walk to a Chrysler or General Motors dealership. They are now customer heaven. Work out a good deal that is fair to the store and to you. There have never been better deals.



If you work in or with the auto industry, you are not dreaming. It is a low grade nightmare that is not ending for awhile.



Yes Virginia, there is indeed… Continue

Added by Jim Vogel on May 19, 2009 at 6:50am — 2 Comments

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