Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Last week, the newly appointed host of “The Tonight Show” mentioned on the air that he was in the market for a new truck. Of course, manufacturers couldn’t resist the golden opportunity to try and convince the star to choose theirs.
Ford responded first urging Jimmy to check out the 2015 F-150, within minutes of his proclamation.…Continue
The basic Law of Reciprocity states: To give and take mutually.
I have thought about this a lot over the last few months. We…Continue
Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments
This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…Continue
Chrysler Group LLC CEO Sergio Marchionne today personally congratulated FIAT of Austin for becoming the first FIAT studio in the country to sell more than 100 Fiat 500s in any given month.
FIAT of Austin, located in this state’s capital city, sold 110 Fiat 500s in April, setting a sales record for FIAT…
Added by Jody DeVere on June 4, 2012 at 1:52pm — No Comments
Marketing to Women Case Study: FIAT of Austin Lisa Copeland, General Manager
FIAT of Austin sales numbers are still steadily rising with a startling 63.7% of vehicles sold to women car buyers.
FIAT of Austin sales numbers are still steadily rising with…
Added by Jody DeVere on May 23, 2012 at 12:12pm — No Comments
Grand Theft Auto – How Citizens Fought for the American Dream
May 14 and 15, 2009 – two days in which Chrysler and General Motors, with the help of the government, literally stole the life’s work from nearly 2,000 business owners.
Two years later, the history from the dealers’ perspective of those days are hitting the bookstores. And they are must reads for anyone associated with the automotive retail…Continue
Added by Cliff Banks on October 18, 2011 at 7:30am — No Comments
May Sales Drop – A Blip or a Trend?
Just when we were beginning to feel good about the auto industry following eight months of sales growing by percentages in the double digits, sales plunged in May, down 4% from May of last year.
The question is whether the drop will be a trend the rest of the year or a “minor” disruption for a couple of months. The major challenge is lack of inventory resulting from the earthquake in Japan earlier this year. The lack of inventory has led to…Continue
Added by Ralph Paglia on May 4, 2011 at 9:16pm — No Comments
Chrysler's Super Bowl ad was bold. It aligned luxury with Detroit and the edge of Eminem. It was daring, inspiring, fresh and needed. It was beautifully filmed and edited, boasted impressive copy writing, and it was delivered at the perfect time for Chrysler, Detroit, and the country. And often timing is more important than anything, much to all of our fabulous creative friends’ dismay. But in this case, great creative aligned with perfect timing. Let’s only hope it results in sales. Only…Continue
Added by Patti Swanson on February 7, 2011 at 6:54pm — No Comments
Added by Ralph Paglia on December 6, 2010 at 1:30am — No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal -- AdAgencyOnline.Net, will be speaking to an audience of Chrysler, Dodge and Jeep dealers at the 6th Annual Chrysler Southeast & Southwest Business Center Service & Parts Business Conference. The conference is being held at the Disney Resorts Contemporary…Continue
Added by Philip Zelinger on August 31, 2010 at 9:51am — No Comments
Automotive advertising agencies frustrated by reduced sales volume and profit margins have been forced to focus on fixed operations vs. vehicle sales to earn their fees. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host AdAgencyOnline.Net, has advised his national network of independent automotive advertising agencies to help their auto dealer clients improve their…Continue
Added by Philip Zelinger on August 30, 2010 at 10:15am — No Comments
Added by David Ruggles on July 8, 2009 at 4:39pm — No Comments
Added by jon nigbor on June 4, 2009 at 10:31am — No Comments
Added by David Ruggles on June 4, 2009 at 10:02am — No Comments
Added by Jim Vogel on June 2, 2009 at 4:27am — No Comments
Added by David Ruggles on June 1, 2009 at 5:57pm — No Comments
Added by Jim Vogel on May 15, 2009 at 8:30am — No Comments