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All ADM Blog Posts Tagged 'Chris Saraceno' (3)

"Why Bad News Could be Good News "

In 2004, the Lego Company was on the Verge of Bankruptcy

Kids had started to focus on less traditional forms of play and were surging towards electronic toys. Plain old interlocking bricks just weren't as cool as they had been before the computer age. Instead of folding, Lego decided to go a new direction,…

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Added by Chris Saraceno on April 28, 2014 at 8:00am — No Comments

The Art of the Trade-in Walkaround – Setting Realistic Expectations

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers

By Chris Saraceno

 

Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.



Experts believe the Automotive Sales Consultant is the best person at the dealership to…

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Added by Chris Saraceno on November 9, 2011 at 5:00pm — 6 Comments

Achieving Success with Email Marketing

For the past eight years I have been very fortunate to provide email marketing solutions for an elite list of automotive dealers, vendors and trainers. If you did not already know, email marketing is the most cost effective vehicle for engaging conquest buyers and staying connected with current customers. It also has the highest Return On Investment compared to all other advertising mediums. If your dealership does not currently have an in-house email program (one that is measurable and…

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Added by Tom Kain on October 24, 2011 at 12:52am — No Comments

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