Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'Center' (15)


Influencer
You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships. However, consumers today own their cars longer, and when their vehicle is out…

Continue

Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments

Share the Winners...What Are You Using For Your Day One Follow Up Process?

I've noticed a recurring problem in some BDC's.  The BDC agents have become too "task" oriented and have forgotten the real reason why they are there - to drive showroom traffic.  My frustration came to a boil recently when I noticed a familiar pattern, customer sends in a new lead, BDC agents calls the customer, sends an email and moves on to the next customer.  Huh?  The…

Continue

Added by Mike Warwick on November 20, 2013 at 9:59am — No Comments

What You Should Expect Out of A Phenomenal BDC Center!

Five Important Benefits for Car Dealerships with High Performance Business Development Centers (BDC)

 

1. Accountability:

First and foremost and good, functional BDC center…

Continue

Added by Jason Parman on November 12, 2012 at 10:30am — 3 Comments

ADP Dealer Service's Cobalt Releases Dealer Command Center

Dealers Guide Design of a Next Generation Integrated Digital Marketing Management and Analytics Tool Suite

 

HOFFMAN ESTATES, IL--(Marketwire - Jun 2, 2011) - Cobalt, a business unit of ADP Dealer Services (NASDAQ: ADP), today announced the immediate availability of its Dealer Command Center for all Cobalt customers. Dealer Command Center provides…

Continue

Added by CDK Global on June 2, 2011 at 10:16am — No Comments

Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns


The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your…
Continue

Added by Paul Potratz on January 13, 2011 at 8:43am — No Comments

Basking Ridge/Bedminster NJ VW- Douglas VW says check out Stephanie Gallo picking up her 2011 VW Jetta 12/3/2010

*NJ VW - More & more New Jersey Volkswagen Fans are coming to Summit to experience the pleasure of doing business with us. Stop by 491 Morris Ave. in Summit & see what all the hype is about. You`ll be glad you did.



Where else?

 

Only at



NJ VW-Douglas Volkswagen says check

out Stephanie Gallo picking up her New…

Continue

Added by Ken Beam on December 19, 2010 at 7:51am — No Comments

Start Using QR Codes at your Dealership

How Your Dealership Can Start Using QR Codes to Drive Traffic





There are countless ways to integrate QR Codes into your Dealerships Automotive Marketing Campaigns. QR stands for Quick Response and they are essentially a two dimensional…

Continue

Added by Paul Potratz on November 17, 2010 at 11:16am — No Comments

NJ VW- Do it all on your phone with Douglas VW, New Jersey`s leading cutting-edge VW digital Dealer.







Looking for the Best Deal in New Jersey on a New Volkswagen?

Just click the picture below & you`ll be one step closer!






Where else? Only at Douglas.…



Continue

Added by Ken Beam on November 12, 2010 at 1:00pm — No Comments

If I asked you to name a company that excels at Customer Service, Would you name your own?

I just got back from the 8th Digital Dealer Conference in Orlando and what an exciting time. Being my first conference I did not know what to expect but I was surprised to see how welcomed I was and meeting people with such a desire to learn about new things happening in the business.



Many people stared at the button I was wearing, asking you to “Ask Me about How To Improve Performance”. No, it does not have anything to do with a little blue pill. But for those who asked, and even… Continue

Added by Glenn Pasch on April 23, 2010 at 8:00pm — 1 Comment

A Few Leads Missed Can End Up Costing You More Than You Know

In recent posts I have written about the impact management training and agent training has on results. In this post, however, I want to demonstrate in cold numbers what the negative impact will be if you are not managing your lead pool effectively.



Time…
Continue

Added by Glenn Pasch on March 22, 2010 at 3:51am — No Comments

Leadership Changes at your Dealership: How you can impress.

You just found out your GSM is being replaced with someone from outside your company. There were rumors going around that upper management was looking to shake up its leadership. Once you get past the initial thought of having a new boss and what it means, you must focus on how you will present yourself to the new person in charge. Done correctly, it will cement in their mind how valuable you will be during their tenure as the leader of the department. Done incorrectly, you can kiss any… Continue

Added by Glenn Pasch on March 10, 2010 at 5:00pm — No Comments

Car Dealer Call Center Monitoring

Who is monitoring your calls?



Most of us have heard this when we are waiting to speak with a company…



“ This call may be recorded for training purposes”



While I see the benefit of recording calls, I often wonder, does anyone from this company really listen to these calls?



At the NADA convention this past February, I was part of many conversations… Continue

Added by Glenn Pasch on March 4, 2010 at 6:30pm — No Comments

The 5th Digital Dealer Conference and Exposition will be held at the Gaylord Texan Resort and Conference Center in Grapevine, Texas

5th Digital Dealer Conference and Exposition, will be held at the Gaylord Texan Convention Center in Grapevine, Texas, six minutes from the DFW airport, October 5th-8th, 2008.



“The conference had value in that I was able to see what solutions vendors were offering. It also let me know what the "state of the… Continue

Added by Ralph Paglia on August 7, 2008 at 6:00am — 1 Comment

The CRM Profit Center Concept - When Time are Tough, This is an Effective Way to Justify the Cost of a BDC

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on my previous 24 years of experience in developing

"CRM Programs" for both dealerships and car companies, I knew that effectively communicating the concept of a CRM Profit Center to Courtesy's entire management was one of my first essential objectives.



This brief article was… Continue

Added by Ralph Paglia on June 13, 2008 at 11:00pm — No Comments

Digital Dealer Conference & Exposition at Gaylord Palms Resort & Conference Center in Orlando, FL April 21-23, 2008

This is the biggest retail automotive e-commerce event of the year! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21-23. The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There were over 300 registered dealers, GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers.



The title of the event in Orlando is “Putting all the… Continue

Added by Ralph Paglia on March 2, 2008 at 6:38pm — No Comments

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service