Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I need your help!! If you are a GM at a franchise store currently using some form of data mining, I would like to get your opinion on how we stack up. No sales pitch. Just spend 15 minutes on line seeing what we offer. Then let loose wi…Continue
FOR IMMEDIATE RELEASE
Info: Contact John Fuhrman email@example.com
AUTOEXCAVATIONS.COM has launched their new web site with some industry exclusive features. First, they are now the only company to offer equity data mining for used cars. This means franchise dealers can now see the same 20% increase in pre-owned deliveries that they now see when using us for their new cars. The real benefit now is, we can now offer our cutting…Continue
Added by John Fuhrman on June 6, 2014 at 5:41am — No Comments
What Were You Thinking?
It has often been said that the questions are the answers when it comes to selling anything. The better you become at asking questions, the more success you’ll enjoy. The key is asking the right questions. But, you can’t teach every question for every situation. Otherwise your sales people will never leave the training room.
There is one question that I believe fits any situation and it provides…Continue
Added by John Fuhrman on June 2, 2014 at 8:07am — No Comments
What if there was a way to increase deliveries by 20% without spending tens of thousands on advertising, staffed events, mailers, etc.? Suppose these sales would be simpler, at higher grosses, and totally controlled by the dealership? And, unlike any other marketing service, what if you could prove the value of the service by tracking deliveries and gross and comparing it to your current methods? Now, imagine being able to do this 24/7 from anywhere in the world.
How does this…Continue
Added by John Fuhrman on May 21, 2014 at 5:35am — No Comments
Added by Manny Luna on April 6, 2014 at 3:11pm — No Comments
Neil is engaged in his Certification Program, he cares about his customers and his business.
Great job Neil.
Independent Regional Manager
Added by Penny Krisko on March 31, 2014 at 8:30am — No Comments
Just went to http://www.google.com/cars/ and was greeted with this:Continue
Added by Matt Tucker on February 13, 2014 at 10:55am — No Comments
“I have no idea what you are talking about.” That was the response of the dealer who currently signs my paycheck. This was in a board meeting of approximately twenty people who were discussing a planned expansion of the dealership’s operations. Of course this included a renewed push…Continue
Here is the latest Used Car Market Report from Ricky Beggs and Black Book. There were definitely some interesting results from the market study and detail analysis. The initial chart I looked at shows the level of change in…Continue
Added by John Sternal on December 16, 2013 at 11:19am — No Comments
So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?
According to licensed car repair experts, here is a list of the top 5 areas where extended warranty coverage frustrates drivers the most. A new report from Polk showing the average age of today’s vehicles on the road underscores the importance of having the right vehicle service protection.
Added by Carroll Nguyen on August 12, 2013 at 4:30pm — No Comments
Black Book is proud to announce that Tom Cross, President, was honored as the newest member of the prestigious Ring of Honor for the National Independent Automobile Dealers Association (NIADA). The award was presented at the National Leadership Awards Banquet during the annual NIADA Convention and Expo in Las Vegas on June 26.
Cross has led Black Book as President since 2007, and he becomes the 23rd industry…Continue
Added by John Sternal on July 1, 2013 at 12:45pm — No Comments
The days of businesses focusing their efforts on entertaining their fans on social media are behind us… at least they should be. Today, people expect more out of businesses. They expect to be shown things that they don’t normally see from their friends and family. If they follow…Continue
Added by jason keo on April 17, 2013 at 10:00am — No Comments
Hundreds of thousands of people who suffered a drop in credit have emerged as consumers again – just a few years removed from the dark days of the recession. Many of these people have found a way to shop for a car without going through traditional credit checks at the dealer, and they’re getting some pretty nice wheels, too.
Credit is the lifeblood of car shopping. But consumers who acquire a used lease through transfer are…
Added by John Sternal on March 12, 2013 at 9:08am — No Comments
Did you watch Car Lot Rescue on Spike TV last night? I did - it was both entertaining and inspiring!…Continue
Added by Adam Ross on February 25, 2013 at 1:30pm — No Comments
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.
Added by Ralph Paglia on November 3, 2012 at 9:30pm — No Comments
Reading Chuck Barker's white paper on Google got me thinking about the current elephant in the room, www.google.com/cars/ . Brian…Continue
Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.
The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…Continue
Added by Arnold Tijerina on July 26, 2012 at 7:00am — No Comments