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All ADM Blog Posts Tagged 'CarChat24' (57)

Adding Chat is not enough! Four tenets of successful chat

Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the…

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Added by Big Tom LaPointe on August 24, 2014 at 2:00pm — No Comments

Tips for measuring in-house chat performance

In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and leads, and possibly the number of sold units. But what else should a dealer take a look at to see how well…

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Added by Big Tom LaPointe on August 13, 2014 at 4:39am — No Comments

Why quality live chat? Why have a quality website?

The answer for the question of whether or not to have a top-notch live chat on your dealership is the same as having a sharp website: to convey information to your prospects in a manner that generates quality leads and ultimately sells more cars. It's really that simple. In the mid 90's, you could get away with a cut-rate website and impress your 20 Group with it when the technology was new. At that point, putting inventory…

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Added by Big Tom LaPointe on July 26, 2014 at 10:02pm — No Comments

Trends: Got Chat? TELL SOMEONE!

As more companies in every type of industry add live chat to their website and more consumers prefer using text to communicate, chat use continues to rise. Here are just a few places people CHAT socially:

  • Facebook
  • Cell Phones
  • Dating…
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Added by Big Tom LaPointe on July 1, 2014 at 6:50pm — 1 Comment

Offline Chat = General Voicemail Box

If you have ever been in the dealership showroom before or after hours, you know the phone still rings even when the receptionist is away from her desk. For all the calls that come in and roll to the general voicemail box, how many callers do you think leave a message? MAYBE one in ten. Why is that? It is usually one of two reasons:

- They don't…

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Added by Big Tom LaPointe on June 21, 2014 at 8:58pm — 2 Comments

Live Chat – the McDonalds of dealer website add-ons (not the MLM)

The good news about putting live chat on your website is that unlike joining a MLM company, you generally won’t chase away your friends and neighbors. But what we do hear dealers tell us is, ‘we tried it and it didn’t work for us’. How many people have you heard say that about MLM – just about everyone who has joined?

Well, how many people have you heard say that…

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Added by Big Tom LaPointe on June 3, 2014 at 11:00pm — No Comments

Become live chat star - five points of success

"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"

When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on…

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Added by Big Tom LaPointe on April 7, 2014 at 7:45am — No Comments

Four measures for quality leads from live chat

As more dealers every day realize that adding hosted or managed chat solution or self-managed live chat to their dealership website can boost leads and increase car sales, many question how they can tell if it's working. In short, is it helping you sell more cars? Has your lead count increased? Have you given your customers another reason to be loyal?

What about…

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Added by Big Tom LaPointe on March 23, 2014 at 4:31pm — No Comments

Don't drive your self-hosted chat off a cliff - three tips for live chat success

Live chat software and managed chat services on dealership websites aren't new, but making it work well in-house is still a challenge for many dealers. Sometimes it can seem easier to drive off a cliff or walk through a minefield than to make it work. There are dozens of ways for it to crash and burn, but these…

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Added by Big Tom LaPointe on February 24, 2014 at 9:59pm — 2 Comments

CarChat24 PRESENTED WITH 2013 DRIVINGSALES DEALER SATISFACTION AWARD - Press Release

CarChat24 receives its third “Top Rated” Award for Dealer Satisfaction in the Chat Products Category

PALM HARBOR, Fla. - Jan. 24, 2014 -  CarChat24 - 24/7 Fully…

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Added by Big Tom LaPointe on January 24, 2014 at 8:00am — No Comments

Are you falling for comic book live chat software ads? Five tips for choosing a provider

Do you remember the crazy ads in the back of comic books? They promised you…

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Added by Big Tom LaPointe on January 18, 2014 at 9:09am — No Comments

Weather event proves value of hosted website chat

As much of the nation is gripped in this winter nightmare, many auto dealership staff members are staying home because the doors are shut at the store due to the storm or to care for children who can’t go to closed schools. So if your BDC or sales staff isn't at their desks, are they responding to live chat requests from home? And even if they are, do you honestly think it is…

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Added by Big Tom LaPointe on January 7, 2014 at 10:11am — 1 Comment

Jason Good Joins CarChat24 as VP Marketing and Alliances

CarChat24 Announces Jason Good as Vice President of Marketing and Strategic Alliances

CarChat24 Staffed Chat Services for Car Dealers Palm Harbor, FL - ChatLead.com, Inc/CarChat24, a leader in 24/7 Staffed Auto Dealer Chat Support, and Dealer Chat Software as a Service, announced today the appointment of Jason Good as Vice President of Marketing and Strategic…

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Added by Ralph Paglia on December 28, 2013 at 11:00am — No Comments

Failing at live chat isn't cute

A timely response is key to your website live chat success

The photo with the faces in the snow on the French police cars is cute. Not responding to a chat request isn't. In fact, it's downright rude and insulting! Putting a live chat invite on your dealership website is a promise, a contract even, that you will respond within a few moments to answer a visitor's questions when they…

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Added by Big Tom LaPointe on December 14, 2013 at 11:00pm — No Comments

Live Chat vs. Contact Form: is there really a difference?

Five reasons chat wins the battle

Just like the early days of the commercial internet, when many auto dealerships were slow to recognize the potential a website held for helping them sell more cars, adding a live chat option is a concept that seems to cause principals and general managers some…

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Added by Big Tom LaPointe on November 26, 2013 at 10:30am — 2 Comments

Another Live Chat NO-NO

As passionate proponents of an effective dealer website live chat strategy, we believe every automotive retailer can benefit from the system. But that doesn’t mean dealers should just grab some generic chat from off the shelf, otherwise…

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Added by Big Tom LaPointe on November 19, 2013 at 10:30pm — No Comments

The next 60 days justify third party live chat operators

It's a big step for some dealers to make the choice to add live chat to their dealership website to increase leads, and often a bigger decision to use a hosted service with outside operators – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…

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Added by Big Tom LaPointe on November 13, 2013 at 9:17am — No Comments

You at your chat keyboard? Unstaffed chat link is poison

“Where you at?” As someone trained to communicate, hearing this mauling of the English language is one of the most frustrating experiences in the history of the universe – yes, the whole universe! Probably the next most frustrating moment is clicking on a LIVE CHAT icon and having nobody home. Kind of like when your friend invites you in for a beverage and TV ballgame and didn’t…

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Added by Big Tom LaPointe on November 6, 2013 at 12:07pm — No Comments

Website Live Chat Success Tip: Establish chat operators, NOT SALESPEOPLE

It may seem a bit counter-intuitive, but if an auto dealership wants to establish a successful website live chat program in-house...

It is wise to position your chat staff as online operators, and NOT as internet salespeople.…

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Added by Big Tom LaPointe on October 21, 2013 at 8:30am — 1 Comment

AUTOMOTIVE NEWS: Buyers traveling farther to buy cars

It makes sense, and many dealers might suspect, that buyers are willing to travel farther for their car deal than in years past, and those suspicions have been confirmed - again. 

 

A…

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Added by Big Tom LaPointe on October 21, 2013 at 7:30am — No Comments

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