Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Edmunds.com revises its July new car sales forecast, which projects that 1,519,576 new cars and trucks will be sold in the U.S. in July for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.8 million.
This reflects a 0.7 percent increase from June 2016, and a 0.8…Continue
Added by Ralph Paglia on July 29, 2016 at 4:30am — No Comments
The American auto industry's sizzling sales pace this past…Continue
Added by Ralph Paglia on October 9, 2015 at 3:30pm — No Comments
A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your career.
In talking about customer retention, it's easy to see the…Continue
Added by J.D. Rucker on August 14, 2015 at 5:30pm — No Comments
Car Dealer uses "Hummer Tax Loophole" to Educate Commercial Vehicle Buyers and Close More Deals In December
I received the following commercial vehicle buyer targeted explanation of the tax advantages businesses can gain by purchasing one or more new vehicles before December 31st. I received in my overcrowded Gmail inbox, where it caught my attention and I found it to be so compelling that it merited being…Continue
Added by Ralph Paglia on December 16, 2013 at 7:30pm — No Comments
You can't make sales without customers. As one of the fundamental rules of retail, whether you're selling vehicles, clothes or light fittings, you would think that customer service would be the one area of business that everyone focused on getting right. But you'd be wrong.
Earlier this year, research revealed that 50% of inquiries…Continue
Added by Joshua Pullan on October 9, 2013 at 8:04am — No Comments
AutoWeek spotlighted the ’53 Mercury on their website, and it got me thinking how sad it is that such a storied brand has fallen by the wayside, and that dealerships that aren’t careful can also end up like the dodo bird or Mercury brand.
CSI is critical to SURVIVAL
One of the intangible benefits for our Live Chat products is that it can help guard your CSI. Not just the CSI the factory measures, but the one that has your customers posting…Continue
Added by Big Tom LaPointe on July 15, 2013 at 12:51pm — No Comments
Apparently Facebook is not going away. And to the chagrin of many members of dealership management and ownership, it needs to be a focal point for your multi-pronged digital marketing efforts.
There are many creative articles written about how to increase activity on your business FB page. For instance: donations to a charity for each “Like”, contests that your FB friends can participate in once they’ve liked your page, etc. But the real value in FB is creating an environment that…Continue
Added by Matt Stuemky on May 15, 2013 at 12:05pm — No Comments
More and more people are turning to social network websites to read the reviews of people just like them. A study by Convergys in March 2012 showed that one negative review on a social media site could cost your 30 new customers! This makes checking and monitoring…Continue
Added by chatmeter on February 1, 2013 at 9:30am — No Comments