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Ralph Paglia's Blog Posts Tagged 'Car Dealer' (32)

Sales Managers Using These 4 Phrases Hurt Themselves And Their Team

4 Phrases That Hurt A Manager’s Credibility

These phrases might sound harmless, but…

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Added by Ralph Paglia on April 29, 2018 at 10:00am — No Comments

IzmoCars Shares 7 Content Promotion Tools for Your Auto Dealer Website

Creating good content alone will not drive traffic to your auto dealer website... Dealers need to promote their content!

   …

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Added by Ralph Paglia on March 25, 2018 at 12:30am — No Comments

Car Dealer Inventories Reach Highest Level In Over a Decade!

 

Auto Inventories Reach Highest Level Since 2004

Despite warning signs of a market slowdown,…

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Added by Ralph Paglia on March 30, 2017 at 8:31pm — No Comments

TrueCar Dealer Pledge Update: Completed Promises and Additional Commitments Made

TrueCar Dealer Pledge Progress Update

Back in March, TrueCar’s CEO, Chip Perry, announced their Dealer Pledge to make TrueCar a more positive place for dealers to do business. Today, TrueCar is excited to share…

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Added by Ralph Paglia on August 10, 2016 at 7:01am — No Comments

Chip Perry Reveals TrueCar's Dealer Pledge Outlining Transformation Strategy

TrueCar's Chip Perry Releases Detailed Pledge to Car Dealers

When Chip Perry arrived at TrueCar in December, it was apparent to him that…

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Added by Ralph Paglia on March 28, 2016 at 11:00am — No Comments

America's New Class of "Opinion Elites" Drive Increased Impact of Online Reviews on Car Dealer Reputation

The American "Opinion Elite" Influencers overpower Dealer Marketing Efforts through both written and verbal Negative Reviews which Drive a Dealer's Reputation into the ditch...

  

Reputation matters…

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Added by Ralph Paglia on January 20, 2016 at 3:30pm — No Comments

Modern Car Buying: Steps To The Purchase In Today's Digital Marketplace (Infographic)

Wrong... Not any more, because these are the Steps to Buying a Car in the Digital Age!

    …

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Added by Ralph Paglia on October 28, 2015 at 1:30am — 5 Comments

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a…

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Added by Ralph Paglia on May 27, 2015 at 8:30pm — 3 Comments

NADA Convention from a Local San Francisco Perspective

National Auto Dealers Association convention sweeps into San Francisco with industry on a…

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Added by Ralph Paglia on January 25, 2015 at 12:00am — No Comments

Banks Report: Lithia Acquires DCH Car Dealership Group

The Banks Report: Lithia Motors Acquires DCH

by Cliff Banks



The Banks Report has learned that Lithia Motors has entered into an agreement to acquire the DCH Automotive Group and is waiting for manufacturer approval.(Update --…

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Added by Ralph Paglia on June 16, 2014 at 3:30pm — No Comments

Facebook Cleans Up News Feed Spam: What it Means for Car Dealers

Facebook Moves to Clean Up News Feed Spam:…

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Added by Ralph Paglia on April 30, 2014 at 9:00pm — 2 Comments

What are YOUR Content Marketing Triggers?

Every Piece of Content a Car Dealer or Automotive Marketing Professional Publishes Starts With a Trigger...

What’s Yours?

One of the ideas…

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Added by Ralph Paglia on April 5, 2014 at 4:30pm — No Comments

Social Media Marketing Tactical Checklist for Execution by Dealership Resources

INFOGRAPHICS DETAILS:

Sensible Social Media Daily Tactical Action Items Checklist

v2.0 For Regional and Local…

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Added by Ralph Paglia on March 5, 2014 at 12:39am — 10 Comments

Are You Using "Hummer Tax Loophole" To Sell More Vehicles In December?

Car Dealer uses "Hummer Tax Loophole" to Educate Commercial Vehicle Buyers and Close More Deals In December

I received the following commercial vehicle buyer targeted explanation of the tax advantages businesses can gain by purchasing one or more new vehicles before December 31st. I received in my overcrowded Gmail inbox, where it caught my attention and I found it to be so compelling that it merited being…

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Added by Ralph Paglia on December 16, 2013 at 7:30pm — No Comments

Use Social Media "Big Data" to Create Dealership Content Marketing Strategy

Mining Social Data to Create a Content Strategy

Edited and revised from article written by  for …

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Added by Ralph Paglia on March 14, 2013 at 8:11pm — 6 Comments

Email Marketing: Timing May Not Be Everything, But It Does Matter!

Experian Marketing Reports that most Car Dealer sent targeted email campaigns are deployed in AM – Yet, the Best Results are seen with Emails sent in the Evening...

As…
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Added by Ralph Paglia on March 13, 2013 at 11:00am — 2 Comments

Compete, Inc. Traffic Rankings for Top 5 Car Dealer Targeted Professional Networks

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending December 31, 2012

 

The December 2012 ranking for the 5 sites (including subdomains) submitted to Compete, Inc. for monitoring of UNIQUE VISITORS:…

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Added by Ralph Paglia on January 18, 2013 at 5:30am — 1 Comment

Google-YouTube Rolls Out "Capture" Video App - Empowers Increased Dealer Video Content Creation

Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…

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Added by Ralph Paglia on December 18, 2012 at 10:00pm — 5 Comments

Automotive News Interviews Richard Bustillo: "Dealers Get In Your Facebook"

Automotive Dealers Get in your Facebook

Stores post ads directly on site's news feeds

Richard Bustillo of Rick Case Honda says Facebook is taking advantage of new opportunities to reach customers by putting ads directly in news feeds.…
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Added by Ralph Paglia on November 6, 2012 at 9:00am — 7 Comments

Why Dealer Facebook Fans Hide Posts At Shockingly High Rates

The article shown further down was originally published by Fast Company and has been getting a lot of attention from a wide audience, including many business executives and leaders…

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Added by Ralph Paglia on October 9, 2012 at 11:00am — 2 Comments

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