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All ADM Blog Posts Tagged 'Car Dealer' (58)

Chicago October 23-25: WHAT IS INTERNET SALES 20 GROUP?

WHAT IS AN INTERNET SALES 20 GROUP?



A typical "20 group" is structured for Dealer Principals and General…

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Added by Ralph Paglia on September 14, 2012 at 1:30pm — 3 Comments

Are You Planning On Attending AutoCon 2012?

If you are planning on attending the AutoConnections Conference and Exposition at the Aria Hotel City Center Las Vegas from September 5th through September 8th, 2012, then we want to feature you in a video.…

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Added by Ralph Paglia on May 26, 2012 at 12:00pm — 4 Comments

Transparency is Not a Dirty Word

Shortly after I began writing this post, an article popped up on my Google Alerts about another dealer group, accused of deceptive marketing by their state attorney general’s office, having to pony up a six-figure settlement. Not surprising at all, I’m used to seeing these types of articles on a regular…

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Added by Jim Radogna on May 12, 2012 at 9:00pm — 21 Comments

Why Facebook is the Most Important Digital Ad Spend for Dealers to Make

Using Facebook only for fan pages for your customers and spending all your digital ad spend with Google is incorrect.  Facebook is where your customers are for many hours per day, and--despite Google's additional audience from Google+'s much-smaller social media…

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Added by Keith Shetterly on May 8, 2012 at 1:30pm — 15 Comments

Is Anyone Using Sales Managers to Manage Their BDC?

I am preparing a presentation to our General Managers about our BDC operations and it got me thinking about how BDC's have changed in recent years.  When I started in the car business in 1998, the BDC generally consisted of a couple of reps who were usually the poorest…

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Added by Mike Warwick on May 6, 2012 at 5:30pm — 23 Comments

Dealers Who Want a True Community on Social Media Have to Create It

If You Want a True Community on Social Media, You Have to Create It

To Get the Customers Truly Engaged, Marketers Have to Get Past 'Likes' and Embrace People's Passions

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Added by Ralph Paglia on April 28, 2012 at 1:30pm — 9 Comments

Are You Taking Facebook Too Seriously?

I like Facebook. It’s a nice place to check up on my friends, and see what’s going on that day.  I also check Twitter occasionally. Social Media is a great way to share pictures and news pertinent to me, but there’s one thing I don’t go on these sites for, and that’s to be sold on…

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Added by Will Michaelson on April 20, 2012 at 3:00pm — 15 Comments

That Feeling In Your Gut

You know that feeling you get when you see the advertisement for the “new thing” that makes your “old thing” you just bought 6 months ago obsolete. That feeling in your gut that you knew what was going to happen that you no longer have the newer, the latest, the best,…

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Added by Mike Watson on April 13, 2012 at 12:00pm — 14 Comments

SEO Tips for Car Dealers Looking Ahead

Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts.  While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on…

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Added by Ali Amirrezvani on February 24, 2012 at 8:00am — 5 Comments

Internet Battle Plan V Dealer Seminars and Workshops in Kansas City

Internet Battle Plan V on May 18 - 20 in Kansas City, MO with:

Ralph Paglia

Larry Bruce

Sean Stapleton…

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Added by Ralph Paglia on February 13, 2011 at 1:30pm — 1 Comment

Top Ten Car Company Websites

The following chart displays the relative market share of automotive consumer website traffic by manufacturer in the United States.
Note:…
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Added by Ralph Paglia on November 23, 2010 at 2:32pm — No Comments

Jaguar Continues To Excel At Treating Their Customers Right And Audi Continues To Suck At It

J. D. Power and Associates Sales Satisfaction Index (SSI) Study Reveals New Vehicle Purchase Decision Points…

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Added by Ralph Paglia on November 22, 2010 at 9:30am — No Comments

Facebook Places; Car Dealer Field Guide

A Car Dealer Field Guide to Using Facebook Places…

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Added by Ralph Paglia on August 19, 2010 at 10:00pm — No Comments

Dealer and Car Company Websites; Usability is Key Feature that Drives Conversion

Usability Key Feature for Auto Sites…

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Added by Ralph Paglia on August 3, 2010 at 11:30am — 3 Comments

Car Dealer Cash For Clunkers Marketing, Advertising and Sales Opportunity

Cash for Clunkers Legislation has cleared both houses of congress and my inside sources at the white house tell me that the bill's signing is imminent... Many of us watching this situation develop believe that the dealers who get out in front of this will emerge with a major advantage over their competition. If your dealership is the first in your… Continue

Added by Ralph Paglia on June 16, 2009 at 11:30pm — No Comments

Car Dealer Pricing: Are You Charging Enough?

This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html



When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.

I'll get rid of any shred…

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Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments

Dealership Web Sites - One Is Not Enough!

Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success?



Posted by Ralph Paglia



I would like to start this posting by proposing that the Internet be…

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Added by Ralph Paglia on January 5, 2008 at 1:30pm — 1 Comment

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