Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I listened and engaged in many conversations and there was a common theme through out them in regards to finding good "digital people". It's intriguing to me because I think it is interesting that we are still trying to figure it out. Is it possible that we…Continue
LotLinx Data Indicates That Car Dealers Need to Re-think Where They Target Paid Search Advertising Traffic and What They Spend
New Orleans, LA, – January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key…Continue
This is the second part of a two-part series. The first half was published earlier this week and can be read here.…
In the first part of this two part series exploring the five top digital must-do’s for 2014, Dana Fornasar goes right back to basics.
Added by CDK Global on January 7, 2014 at 1:30pm — No Comments
Car Dealer uses "Hummer Tax Loophole" to Educate Commercial Vehicle Buyers and Close More Deals In December
I received the following commercial vehicle buyer targeted explanation of the tax advantages businesses can gain by purchasing one or more new vehicles before December 31st. I received in my overcrowded Gmail inbox, where it caught my attention and I found it to be so compelling that it merited being…Continue
Added by Ralph Paglia on December 16, 2013 at 7:30pm — No Comments
|by Josh Escusa, Reputation Management Specialist…|
Google Voice for Car Dealers
For some time now I have dabbled with texting customers who requested information online and although the response has always been great I have had my concerns about having my cell phone number and the numbers of my…Continue
However, many are unaware that there is a right way and a wrong way to start and execute a campaign.
Mike Charapp, Author, Auto Dealer Law
With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory communications. Some dealers feel that it is not important to respond to…Continue
Added by Laurie Halter on January 30, 2013 at 11:30am — No Comments
Your business does better when it is perceived in a good light. In this day and age, it is easy for people who are unhappy with a business or a product to rant that business with unwanted negative online attention.
Negative reviews by the press or bad public relations can happen even to…Continue
Added by Nora Nesbitt on January 30, 2013 at 9:30am — No Comments
Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending December 31, 2012
The December 2012 ranking for the 5 sites (including subdomains) submitted to Compete, Inc. for monitoring of UNIQUE VISITORS:…
Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…Continue
One of the first leads we received when we first started the Internet Department was from 3 hours away on a new Pathfinder. After an initial back and forth via email and a productive phone call, the salesperson went to the manager for some availability and pricing information. “Just get them in,” was the answer.…Continue
The article shown further down was originally published by Fast Company and has been getting a lot of attention from a wide audience, including many business executives and leaders outside of social media marketing circles. …Continue
Mathematically and certainly, the BeBack Fight is dead. JD Power shows us in the graph below that the average dealerships visited by vehicle shoppers dropped from 4.1 in 2005 to 1.3 in 2010. Don’t expect 2012 to raise that number.
"It's a numbers game" "swing for the fences" these quotes and many others have been sung by most sales managers including myself over the years and for the most part it was true. If you've been in this business for 15 years or less aside from the past 4 years have been very true as customers were plentiful and credit was extremely…Continue