Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'Car Dealer' (58)

The Model Is Broken

Throughout #NADA2014 the buzz of dealers was all about trying to understand all things Digital.

I listened and engaged in many conversations and there was a common theme through out them in regards to finding good "digital people". It's intriguing to me because I think it is…

Continue

Added by Bobbie Herron on February 3, 2014 at 10:00pm — 37 Comments

New Research: “Deep Linking” Delivers Twice as Many Real Shoppers – and Twice the Shopping Engagement of Traditional SEM Campaigns

LotLinx Data Indicates That Car Dealers Need to Re-think Where They Target Paid Search Advertising Traffic and What They Spend

 

New Orleans, LA,  January 25, 2014 – LotLinx, developers of the auto industry’s first deep- linking inventory serving platform, today released key…

Continue

Added by Crystal Hartwell on January 25, 2014 at 8:00am — 12 Comments

5 Digital Must-Do’s for 2014, Part II

This is the second part of a two-part series. The first half was published earlier this week and can be read here.…



DF_headshot
Continue

Added by CDK Global on January 9, 2014 at 1:00pm — 1 Comment

5 Digital Must-Do’s for 2014, Part I

In the first part of this two part series exploring the five top digital must-do’s for 2014, Dana Fornasar goes right back to basics.



DF_headshot

 

by…

Continue

Added by CDK Global on January 7, 2014 at 1:30pm — No Comments

Are You Using "Hummer Tax Loophole" To Sell More Vehicles In December?

Car Dealer uses "Hummer Tax Loophole" to Educate Commercial Vehicle Buyers and Close More Deals In December

I received the following commercial vehicle buyer targeted explanation of the tax advantages businesses can gain by purchasing one or more new vehicles before December 31st. I received in my overcrowded Gmail inbox, where it caught my attention and I found it to be so compelling that it merited being…

Continue

Added by Ralph Paglia on December 16, 2013 at 7:30pm — No Comments

The Real Relationship Between Your Customer Reviews & Your SERP Results



by Josh Escusa, Reputation Management Specialist…

Continue

Added by CDK Global on October 4, 2013 at 10:00am — 1 Comment

Using Google Voice to protect the privacy of my staff...

Google Voice for Car Dealers

For some time now I have dabbled with texting customers who requested information online and although the response has always been great I have…

Continue

Added by Mike theCarGuy Correra on September 7, 2013 at 12:00pm — 5 Comments

Use Social Media "Big Data" to Create Dealership Content Marketing Strategy

Mining Social Data to Create a Content Strategy

Edited and revised from article written by  for …

Continue

Added by Ralph Paglia on March 14, 2013 at 8:11pm — 6 Comments

Email Marketing: Timing May Not Be Everything, But It Does Matter!

Experian Marketing Reports that most Car Dealer sent targeted email campaigns are deployed in AM – Yet, the Best Results are seen with Emails sent in the Evening...

As…
Continue

Added by Ralph Paglia on March 13, 2013 at 11:00am — 2 Comments


Influencer
Top 7 SEO Tips for Improving website traffic

Most business owners know that they need to implement a search engine optimization campaign to bring traffic to their websites.

However, many are unaware that there is a right way and a wrong way to start and execute a…

Continue

Added by Nora Nesbitt on February 25, 2013 at 6:00pm — 10 Comments


Influencer
Handling Manufacturer Communications as We Head Into NADA

Handling Manufacturer Communications

Mike Charapp, Author, Auto Dealer Law

 

With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory…

Continue

Added by Laurie Halter on January 30, 2013 at 11:30am — No Comments


Influencer
Why Businesses Need Reputation Management

Your business does better when it is perceived in a good light. In this day and age, it is easy for people who are unhappy with a business or a product to rant that business with unwanted negative online attention.…

Continue

Added by Nora Nesbitt on January 30, 2013 at 9:30am — No Comments

Compete, Inc. Traffic Rankings for Top 5 Car Dealer Targeted Professional Networks

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending December 31, 2012

 

The December 2012 ranking for the 5 sites (including subdomains) submitted to Compete, Inc. for monitoring of UNIQUE VISITORS:…

Continue

Added by Ralph Paglia on January 18, 2013 at 5:30am — 1 Comment

Google-YouTube Rolls Out "Capture" Video App - Empowers Increased Dealer Video Content Creation

Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…

Continue

Added by Ralph Paglia on December 18, 2012 at 10:00pm — 5 Comments

Five Tips to “Just Get ‘Em In"

One of the first leads we received when we first started the Internet Department was from 3 hours away on a new Pathfinder. After an initial back and forth via email and a productive phone call, the salesperson went to the manager for some availability and pricing information. “Just get them in,” was the answer.…

Continue

Added by Josh Vajda on December 12, 2012 at 2:30pm — 1 Comment

Automotive News Interviews Richard Bustillo: "Dealers Get In Your Facebook"

Automotive Dealers Get in your Facebook

Stores post ads directly on site's news feeds

Richard Bustillo of Rick Case Honda says Facebook is taking advantage of new opportunities to reach customers by putting ads directly in news feeds.…
Continue

Added by Ralph Paglia on November 6, 2012 at 9:00am — 7 Comments

Why Dealer Facebook Fans Hide Posts At Shockingly High Rates

The article shown further down was originally published by Fast Company and has been getting a lot of attention from a wide audience, including many business executives and leaders…

Continue

Added by Ralph Paglia on October 9, 2012 at 11:00am — 2 Comments

The Death of the BeBack (Fight)!

Mathematically and certainly, the BeBack Fight is dead.  JD Power shows us in the graph below that the average dealerships visited by vehicle shoppers dropped from 4.1 in 2005 to 1.3 in 2010.  Don’t expect 2012 to raise that number.…

Continue

Added by Keith Shetterly on September 21, 2012 at 9:30am — 17 Comments

Golf instead of baseball! The new mentality you need to have when working with todays customers

"It's a numbers game" "swing for the fences" these quotes and many others have been sung by most sales managers including myself over the years and for the most part it was true. If you've been in this business for 15 years or less aside from the past 4 years have been very…

Continue

Added by Matthew Smolik on September 20, 2012 at 10:30am — 2 Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service