Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Ralph Paglia on April 29, 2018 at 10:00am — No Comments
Added by Ralph Paglia on March 25, 2018 at 12:30am — No Comments
Added by Ralph Paglia on March 30, 2017 at 8:31pm — No Comments
Dealership video content has quickly grown throughout the industry in the last few years, and it is yet another marketing strategy to set any dealership apart from its competitors.
Dealership video can be utilized to create an entire package of video marketing to attract more consumers to your brand.…
Added by Aubrey Hankins on August 17, 2016 at 12:00pm — No Comments
TrueCar Dealer Pledge Progress Update
Back in March, TrueCar’s CEO, Chip Perry, announced their Dealer Pledge to make TrueCar a more positive place for dealers to do business. Today, TrueCar is excited to…Continue
Added by Ralph Paglia on August 10, 2016 at 7:01am — No Comments
A CRM can be the most complex and instrumental part in the success of the dealership, but too many are either using the WRONG CRM and/or simply not utilizing it properly.
Using a CRM properly can benefit the dealership in more ways than many could imagine. A CRM can…Continue
Added by Aubrey Hankins on August 2, 2016 at 1:00pm — No Comments
Who is going to be the most ideal customer to attract, most likely to purchase from your dealership?
The question so many ask, and so many wish they had the answer to. The obvious answer would be an existing customer, preferably one who purchased their most recent vehicle…
Added by Aubrey Hankins on July 25, 2016 at 10:00am — No Comments
When Chip Perry arrived at TrueCar in December, it was apparent to him that…Continue
Added by Ralph Paglia on March 28, 2016 at 11:00am — No Comments
Added by Ralph Paglia on January 20, 2016 at 3:30pm — No Comments
What is PowerDealer?
In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points…Continue
Added by Thomas Morris on August 30, 2015 at 5:30am — No Comments
In the ‘old’ days of the web, all of a…
Added by Ralph Paglia on January 25, 2015 at 12:00am — No Comments
Can Facebook drive revenue to Car dealers?
The answer is yes. But not in the way we traditionally think about…Continue
Added by Dani Lunsford on October 3, 2014 at 9:00am — No Comments
Yesterday, when I presented 5 of my recommended "Best Practices" for Car Dealers at the 2014 AutoCon Conference, there were many questions from the dealers who attended my session... The most common question was how and where to get mobile apps built for a dealership. There are several high quality sources of mobile apps that are custom built…
Added by Automotive Media Partners, LLC on September 6, 2014 at 3:24pm — No Comments
If you have a traditional round robin system, where each sales person gets an equal number of leads, the best way would be to cycle leads to the people who are working that day.…Continue
The Banks Report: Lithia Motors Acquires DCH
by Cliff Banks
The Banks Report has learned that Lithia Motors has entered into an agreement to acquire the DCH Automotive Group and is waiting for manufacturer approval.(Update --…
Added by Ralph Paglia on June 16, 2014 at 3:30pm — No Comments
One of the ideas…Continue
Added by Ralph Paglia on April 5, 2014 at 4:30pm — No Comments