Automotive Digital Marketing

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All ADM Blog Posts Tagged 'Car Dealer' (57)

Car Dealer Inventories Reach Highest Level In Over a Decade!

 

Auto Inventories Reach Highest Level Since 2004

Despite warning signs of a market slowdown,…

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Added by Ralph Paglia on March 30, 2017 at 8:31pm — No Comments


Vendor
Make Your Dealership Videos Count

Dealership video content has quickly grown throughout the industry in the last few years, and it is yet another marketing strategy to set any dealership apart from its competitors.

Dealership video can be utilized to create an entire package of video marketing to attract more consumers to your brand.…

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Added by Aubrey Hankins on August 17, 2016 at 12:00pm — No Comments

TrueCar Dealer Pledge Update: Completed Promises and Additional Commitments Made

TrueCar Dealer Pledge Progress Update

Back in March, TrueCar’s CEO, Chip Perry, announced their Dealer Pledge to make TrueCar a more positive place for dealers to do business. Today, TrueCar is excited to…

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Added by Ralph Paglia on August 10, 2016 at 7:01am — No Comments


Vendor
Your CRM Is Failing You

A CRM can be the most complex and instrumental part in the success of the dealership, but too many are either using the WRONG CRM and/or simply not utilizing it properly.

Using a CRM properly can benefit the dealership in more ways than many could imagine. A CRM can…

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Added by Aubrey Hankins on August 2, 2016 at 1:00pm — No Comments


Vendor
3 Ways To Sell More Cars Using Your CRM

Who is going to be the most ideal customer to attract, most likely to purchase from your dealership?

The question so many ask, and so many wish they had the answer to. The obvious answer would be an existing customer, preferably one who purchased their most recent vehicle…

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Added by Aubrey Hankins on July 25, 2016 at 10:00am — No Comments

Chip Perry Reveals TrueCar's Dealer Pledge Outlining Transformation Strategy

TrueCar's Chip Perry Releases Detailed Pledge to Car Dealers

When Chip Perry arrived at TrueCar in December, it was apparent to him that…

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Added by Ralph Paglia on March 28, 2016 at 11:00am — No Comments

America's New Class of "Opinion Elites" Drive Increased Impact of Online Reviews on Car Dealer Reputation

The American "Opinion Elite" Influencers overpower Dealer Marketing Efforts through both written and verbal Negative Reviews which Drive a Dealer's Reputation into the ditch...

  

Reputation matters…

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Added by Ralph Paglia on January 20, 2016 at 3:30pm — No Comments

Modern Car Buying: Steps To The Purchase In Today's Digital Marketplace (Infographic)

Wrong... Not any more, because these are the Steps to Buying a Car in the Digital Age!

    …

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Added by Ralph Paglia on October 28, 2015 at 1:30am — 5 Comments


Influencer
Is your dealership a PowerDealer? You should be. Here's why:

What is PowerDealer?

In addition to being where I work, PowerDealer is an app that is best described as Web-based dealer management software that provides car dealers with access to their own dealership's retail transaction data, alongside those same data points…

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Added by Thomas Morris on August 30, 2015 at 5:30am — No Comments

Time For Car Dealers To Reconsider Landing Page Microsites

The tried and true landing page — an automotive marketer’s best friend

In the ‘old’ days of the web, all of a…

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Added by Ralph Paglia on May 27, 2015 at 8:30pm — 3 Comments

NADA Convention from a Local San Francisco Perspective

National Auto Dealers Association convention sweeps into San Francisco with industry…

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Added by Ralph Paglia on January 25, 2015 at 12:00am — No Comments

Can Facebook drive revenue to Car dealers? Getting the most out of Facebook for Dealers...

Facebook is a giant, and each type of business owner needs to figure out what layer of business this social media giant will deliver to your bottom line.

Can Facebook drive revenue to Car dealers?

The answer is yes. But not in the way we traditionally think about…

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Added by Dani Lunsford on October 3, 2014 at 9:00am — No Comments

Mobile Apps for Car Dealers



Automotive Reputation

Car Dealers Can Make Their Own Mobile App

Yesterday, when I presented 5 of my recommended "Best Practices" for Car Dealers at the 2014 AutoCon Conference, there were many questions from the dealers who attended my session... The most common question was how and where to get mobile apps built for a dealership. There are several high quality sources of mobile apps that are custom built…

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Added by Automotive Media Partners, LLC on September 6, 2014 at 3:24pm — No Comments


Influencer
What is the best way to deliver leads?

Routing leads can be a difficult process due to the complexities and differences between dealerships.

If you have a traditional round robin system, where each sales person gets an equal number of leads, the best way would be to cycle leads to the people who are working that day.…

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Added by Rebecca Ward on August 4, 2014 at 12:00pm — 5 Comments

Banks Report: Lithia Acquires DCH Car Dealership Group

The Banks Report: Lithia Motors Acquires DCH

by Cliff Banks



The Banks Report has learned that Lithia Motors has entered into an agreement to acquire the DCH Automotive Group and is waiting for manufacturer approval.(Update --…

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Added by Ralph Paglia on June 16, 2014 at 3:30pm — No Comments

Facebook Cleans Up News Feed Spam: What it Means for Car Dealers

Facebook Moves to Clean Up News Feed Spam:…

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Added by Ralph Paglia on April 30, 2014 at 9:00pm — 2 Comments

What are YOUR Content Marketing Triggers?

Every Piece of Content a Car Dealer or Automotive Marketing Professional Publishes Starts With a Trigger...

What’s Yours?

One of the ideas…

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Added by Ralph Paglia on April 5, 2014 at 4:30pm — No Comments

Social Media Marketing Tactical Checklist for Execution by Dealership Resources

INFOGRAPHICS DETAILS:

Sensible Social Media Daily Tactical Action Items Checklist

v2.0 For Regional and Local…

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Added by Ralph Paglia on March 5, 2014 at 12:39am — 10 Comments


Influencer
The Model Is Broken

Throughout #NADA2014 the buzz of dealers was all about trying to understand all things Digital.

I listened and engaged in many conversations and there was a common theme through out them in regards to finding good "digital people". It's intriguing to me because I think it is…

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Added by Bobbie Herron on February 3, 2014 at 10:00pm — 37 Comments

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