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All ADM Blog Posts Tagged 'Car Buyers' (15)

How Amazon Vehicles “Could” Affect Every Aspect of the Automotive Industry

Amazon. A giant in anything it sets its sight on. Now though, Amazon has decided to break into the automotive market, with excitement following its every move.

Amazon.com, Inc. is launching a new automotive service geared toward car buyers. This new service is another sign of…

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Added by Aubrey Hankins on September 9, 2016 at 11:00am — 2 Comments

IAB Research: Digital Influence on American Car Buyers

Did you ever wonder who sets the standards for sizing and file specifications for online display advertising so the same ads can be displayed across networks with millions of websites?
The answer is an international…
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Added by Ralph Paglia on October 26, 2015 at 5:30am — No Comments

Generation X Overtakes Boomers in Population of Affluent Car Buyers

Generation X Now Has The Largest Population of Affluent American Consumers

Among affluent American Car Buyers, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%. This is according to Ipsos’…

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Added by Ralph Paglia on October 17, 2015 at 10:30pm — No Comments

Car Business Marketers Build Long-Term Connections with Millennials

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Added by Ralph Paglia on June 14, 2013 at 7:30am — 1 Comment

Do You Target Your Marketing Messages to Three Types of Buyers?

A survey of more than 13,000 individuals conducted by Carnegie Mellon University reveals there are three types of buyers:

  • Average/unconflicted: 61%
  • Spendthrifts:…
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Added by Mike Gorun on January 22, 2013 at 7:00am — 3 Comments

Half of American Car Buyers Engage with Companies on Social Networks - What about Dealers and their Employees?

Half of all Automotive Consumers say they Engage with Businesses on Social Networks... What about Car Dealers?

Are car dealers taking advantage of their own prominence and social…

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Added by Ralph Paglia on January 20, 2013 at 4:30pm — 2 Comments

Web Connected Car Buyers Spend Over 3 Hours a Day on Social Networks

Social Networking Eats Up 3+ Hours Per Day For Car Buyers

American automotive consumers aged 18-64 who use social networks say they spend an average of 3.2 hours…

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Added by Ralph Paglia on January 9, 2013 at 11:00am — No Comments

Reputation Management: 80 Percent of Car Buyers Now Influenced by Online Customer Reviews*

8 in 10 American Car Buyers Report Online Reviews Influence Their Selection of a Dealership and the vehicle they purchase*

78% of Americans aged 18-64 agree that online reviews help them decide whether or…

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Added by Ralph Paglia on December 29, 2012 at 7:30pm — 8 Comments

J.D. Power 2012 AutoShopper Study Shows Car Buyers Using Mobile Devices At Increasing Rates

2012 New Autoshopper Study Shows Continued Evolution of Car Buyers Using Web Access Devices

 

J.D. Power and Associates Reports:…

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Added by Ralph Paglia on October 8, 2012 at 11:30am — No Comments

Car Buyers Jumping Into Market, Demand Will Be Greater Than Broader Economic Indicators

Dataium ASI Index: Car Buyers Jumping Into Market, Demand Will Be Greater Than Broader Economic Indicators.



The Dataium Automotive…

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Added by Ralph Paglia on October 19, 2011 at 10:30am — No Comments

Social Networks = Car Buyers; Does This Make Sense?

Social Networks and User Generated Content Sites (UGC) have made big gains among older users... Everyone knows that social networking sites are growing in popularity. Millions of individuals visit daily—Many spend several hours each day engaged with various UGC site activities.











According to the “Consumer Internet… Continue

Added by Ralph Paglia on August 6, 2009 at 8:30am — 15 Comments

Ford Benefits as GM, Chrysler Stumble - Why Are So Many Car Buyers Switching to Ford?

Union Givebacks, Rising Market Share Are Tied to Rivals' Bad News; Why Some Shoppers Switch to Ford

By MATTHEW DOLAN



Ford Motor Co., which hasn't taken a dime of government bailout loans, is benefiting from the troubles of its two cross-town competitors in Detroit, General Motors Corp. and Chrysler LLC.



GM and Chrysler are… Continue

Added by Ralph Paglia on February 20, 2009 at 5:00pm — No Comments

Millennials Generation Car Buyers Want New Technology from What They See as ‘Old’ Auto Industry

More than half (56%) of Millennial-generation consumers in the US think the auto industry is “old,” and 33% say it is not innovative, yet most believe that auto companies’ use of technology will be key to engaging them in the future, according to a… Continue

Added by Ralph Paglia on February 20, 2009 at 2:30pm — No Comments

Used Car Sales to New Car Leads: Half of all Car Buyers are Either Delaying New Car Purchases or Buying a Used Car

More than half of all Consumers in the market for a vehicle are either delaying their new vehicle purchase, or electing to buy a used vehicle... More than half (55%) of US consumers say they are delaying a planned purchase of a new vehicle, or opting for a pre-owned one because of the current recession, a lack of consumer confidence, and a weak stock… Continue

Added by Ralph Paglia on January 3, 2009 at 8:30am — No Comments

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