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Ralph Paglia's Blog Posts Tagged 'Car' (85)

Corona Pandemic Triggers New American Car Culture

Coronavirus Pandemic Fuels Road Trips, Drive-In Movies, New Car Culture
     
Covid-19 fears have stoked a new car culture for Americans seeking a safe way to…
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Added by Ralph Paglia on September 20, 2020 at 12:30am — No Comments

Latest Car Dealer Auction Sales Drop In Volume and Vehicle Sale Prices

Auction sales hit a pot hole in the final full week of August, due in part to the impact of Hurricane Laura...

According to the latest Used Market Update from J.D. Power, there were 73,000 auction sales of vehicles up to 8 years…

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Added by Ralph Paglia on September 4, 2020 at 5:00pm — No Comments

New Car Dealers Versus Used Car Dealers

Franchised and Independent Car Dealers See The Auto Industry's Future Differently

“There’s a pronounced divergence” in how the two sets of auto retailers feel, says Jonathan…
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Added by Ralph Paglia on July 27, 2020 at 2:30pm — No Comments

How Bad Have Car Sales Been Hit By The Corona Pandemic?

How Auto Sales Fared in Q2 2020 Amid Pandemic…

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Added by Ralph Paglia on July 8, 2020 at 4:00am — No Comments

More Social Media Marketing Ideas for Car Dealers

More Automotive Social Media Marketing Ideas

With the recent corona outbreak, everything has come to a halt – except social media marketing. 

The global economy has been thrown into…

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Added by Ralph Paglia on July 5, 2020 at 7:30am — No Comments

Car Dealers Should Use CoronaVirus Situation To Establish Community Leadership

I’m sure you and your team realize that we’re living through an unprecedented situation right now... How can anyone be so distracted with Corona Virus matters and still be shopping for a…

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Added by Ralph Paglia on March 17, 2020 at 2:00am — No Comments

Car Dealers Beware of California Consumer Protection Act (CCPA)

Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. …

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Added by Ralph Paglia on January 28, 2020 at 1:32am — No Comments

Anker Roav Bolt Lets Car Buyers Plug Google Assistant Into Their New Car

Value Add Accessory and Smart Charger Powers Voice-Assisted Navigation, Calling, Music and More...

Las Vegas, Nevada ​– ​Anker Innovations unveiled the Roav Bolt, smart car charger that works with the Google Assistant on your phone to bring a safe and…

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Added by Ralph Paglia on February 10, 2019 at 11:00am — No Comments

Study: Car Shoppers Remain Optimistic About the Economy

Despite growing signs of a looming recession and experts’ pessimism about where the U.S. economy is headed, a majority of car shoppers are optimistic about the future and the current car-buying climate, a recent Autolist.com survey has found.

Sixty-five percent of…

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Added by Ralph Paglia on February 6, 2019 at 8:31pm — No Comments

Facebook Dynamic Ads for Car Dealerships

Facebook’s new dynamic ads for auto dealers get more lead-generation features

The leads generated from a Facebook dynamic ad campaign can now be fed directly into the dealership's CRM system.…

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Added by Ralph Paglia on June 12, 2018 at 1:30am — No Comments

Google Launches Initiative to Fight Fraud Directed at Car Dealers and Mid-Sized Companies

Google steps up efforts to fight scams and fraud directed at Small and Midsize Business

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Added by Ralph Paglia on June 3, 2018 at 1:00am — No Comments

Social Media Marketing for Car Dealers; Inhouse, Outsource or Hybrid?

The argument for social media as a highly effective automotive marketing tool is not new and I'm certain we don't need to waste energy or bandwidth defending it. The prediction that Facebook will be the most dominant online property of 2018 - even more pervasive than Google - should tip you over the edge if you're still…

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Added by Ralph Paglia on April 21, 2018 at 11:44am — No Comments

CarSaver and Walmart Expand Program to Make Car Buying Easy

CarSaver to Open 250 Car Shopping Centers at Walmart Stores

 

Bentonville, Ark. and Miami, Fla. – March 21, 2018 – Walmart and CarSaver today announced they will expand a program that helps…

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Added by Ralph Paglia on March 23, 2018 at 11:00am — No Comments

5 Creative Car Dealership Marketing Ideas You Haven’t Heard Of From Jazel

The team at Jazel had a blast showcasing some dealership marketing genius in…

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Added by Ralph Paglia on March 5, 2018 at 2:00pm — No Comments

Instamotor Mobile App Car Buyers Can Get Financing While Shopping for Cars

INSTAMOTOR LAUNCHES FINANCING SUPPORT FOR USED CARS

Liz Glazier recently wrote to me and announced that "Instamotor" app users can now apply for and…
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Added by Ralph Paglia on December 14, 2017 at 7:30pm — No Comments

Trustpilot Turns Car Dealer Reviews Into SEO Horsepower

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Learn why over 180,000 businesses are using Trustpilot reviews to boost search…

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Added by Ralph Paglia on December 14, 2017 at 4:30pm — No Comments

US Car Dealers Defy Predictions and Set November Sales Records

U.S. auto sales, behind strong results at NissanFord and Honda, rose 1.4 percent in November in what turned out to be a solid…

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Added by Ralph Paglia on December 6, 2017 at 11:00am — No Comments

Unusual Press Release From The Faraday Future Car Company

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Added by Ralph Paglia on November 11, 2017 at 12:30am — No Comments

Where is Creative Advertising for Car Dealers in Today's Market?

Creativity is the once and future foundation of effective dealership advertising...

  

But what effective creativity means in 21st-century dealership advertising is something very different than it was in the second half of the 20th century. It must be elevated above simple advertising to the…

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Added by Ralph Paglia on October 19, 2017 at 9:30pm — No Comments

Seven Critical Components Essential to Car Dealership Digital Marketing Strategy

7 Protocols Digital Marketing Empowered Dealers Follow For Success

Digital marketing is the present and future of the Auto Industry!…
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Added by Ralph Paglia on October 18, 2017 at 1:30am — No Comments

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