Mobile Marketing for Car Dealers
Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone Continue
Apps are the three dominate forms that Mobile Marketing comes in.
Considering 85% of Americans own a cell phone, while only 80% have a
land line, it seems that Mobile Marketing is worth looking…
Added by Paul Potratz on December 1, 2010 at 2:41pm —
Added by MacKenzie Garfield on December 1, 2010 at 11:30am —
Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern Continue
Messaging System." This new Messaging Platform uses @facebook.com
addresses to allow users to send messages to people using conventional
e-mail and Facebook urges that their new messaging system is…
Added by Paul Potratz on November 23, 2010 at 12:38pm —
The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from potential Continue
bankruptcy. Ford just announced their Best Third Quarter Ever, which
marks their sixth consecutive quarterly gain. Currently the company is
on track to paying off their debt by the end of 2010, one year ahead of
Added by Paul Potratz on November 18, 2010 at 7:59am —
5 Ways to Do More than Just Survive
Stay Consistent – This does not mean to continue doing what you have always done over and over. There is
always going to be change if you are to grow. The trick is to keep a consistent flow to your change, especially when it comes to Automotive Advertising.…
Added by AutoQueen Christine on November 16, 2010 at 9:16am —
Added by MacKenzie Garfield on November 10, 2010 at 2:00pm —
Added by MacKenzie Garfield on October 28, 2010 at 9:00am —
So here’s my story. I was working in a used car store perfectly happy being a start to finish one man internet dept. Through circumstances I ended up taking over the “Internet Dept.” for the entire
organization, Papa's Dodge Chrysler Jeep. We are under staffed under budgeted and the expectations are very
high. I know that sounds very familiar to you readers.…
Added by Aj Maida on September 30, 2010 at 1:30pm —
Just got a call from a "car guy" vendor trying to sell my store on his product. Right away I could picture the gold chains, chest hair and large rings he must be wearing. Apparently, his assumption is that all car guys are like him and the best way to sell is to be gruff, fast talking and constantly cursing in conversation all while giving a take-it or leave-it approach (really? You're gonna hard sell me?)
Last I checked, most people (myself included) want to be talked to like people,… Continue
Added by Matt Tucker on September 9, 2010 at 11:05am —
Added by Ralph Paglia on September 7, 2010 at 5:30pm —
Camaro vs Mustang
The introduction of the 2010 Chevrolet Camaro and 2011 Camaro Convertible reignites a volcanic war that has defined the American automotive landscape for much of the past century. For over forty years Camaro and Mustang have been battling it out for first place in America’s heart. The Mustang arrived first, staking out the pony car high ground in 1964 and remained the only one of its kind during the two and a half years it took General Motors to respond. Since… Continue
Added by Wally Koster on July 27, 2010 at 2:16pm —
Sometime about 10 years ago the car business reached a fork in the road. The industry was challenged by a newly (or soon to be) informed and empowered consumer base. From that point forward dealers have been faced with a choice: hang on to those old school sales and marketing techniques or join the ranks of the next generation dealers who rely on a “more sophisticated” approach…a kinder, gentler car business.
This choice is still facing thousands of dealers who’ve yet to “choose a… Continue
Added by Jimmy Vee on July 27, 2010 at 6:48am —
It is time to go the extra mile and ensure loyalty with your women customers through creating a culture of customer service.
There is a high correlation between customer service and customer loyalty. A study by the Society of Consumer Affairs Professionals in Business found 70% of online customers rated themselves "very likely" to make repeat purchases from companies that respond to and resolve issues.
With these few basic tips you can create and maintain loyal women… Continue
Added by Jody DeVere on July 20, 2010 at 3:00pm —
These days many people in the car business seem to believe buying a car should be more like a visit to www.amazon.com and less like a visit
to your dealership.
We’re seeing a rapid proliferation of tools and services designed to wage a triangular war between dealers, customers and other dealers; services and software designed to “help” you offer the lowest prices, carry the right inventory, list your inventory in all the right… Continue
Added by Jimmy Vee on June 7, 2010 at 3:08pm —
Phillip Cannon created a very important ADM Forum Post on this topic and you should weigh in on it with a comment. Philip brought up a very important issue that all dealers who are paying attention to their business that comes from their good reputation in the local market will have to… Continue
Added by Ralph Paglia on May 23, 2010 at 10:30am —
Leasing a vehicle is based entirely on the idea that you only pay for what you use. Most modern leases will guarantee the value at the end of the lease term. The purpose of this article is to familiarize you with the terms you will see and hear when you visit the dealership.
Manufacturer's Suggested Retail Price = MSRP
MSRP is the full price for a vehicle as displayed on its window sticker, including optional packages and… Continue
Added by Richard Hamel on May 7, 2010 at 9:17am —
Although not for every prospective buyer, vehicle leasing can offer certain advantages and be an very attractive alternative to a traditional purchase. You must consider a few important factors and make sure a lease would be beneficial to you.
What are the advantages?
Lower Monthly Payments
Because you only pay… Continue
Added by Richard Hamel on April 29, 2010 at 9:37am —
At the risk of hurting my own sales effort, let me confess here and now that media, and the various new forms technology has enabled ARE NOT THE ANSWER!
But before I go further, let's make sure we agree on the question. I say the question is:
"How do I achieve more sales and profit?" Ok, really that's two questions, but sales and profit are directly related, and most would agree that sales without profit are not so helpful. So they tend to go together.
Now back… Continue
Added by Ed Personius on April 8, 2010 at 1:25pm —
Much of what appears on this site and elsewhere has to do with maximizing and leveraging your website, Facebook site, Twitters, Internet ads, etc. And rightly so. Outbound marketing is extremely important and necessary, and effective execution is critical.
But don't neglect your Dealership as a place to message to both customers and prospective customers.
Make sure your facility communicates directly and indirectly that you want the customer's… Continue
Added by Ed Personius on March 22, 2010 at 12:56pm —
You just found out your GSM is being replaced with someone from outside your company. There were rumors going around that upper management was looking to shake up its leadership. Once you get past the initial thought of having a new boss and what it means, you must focus on how you will present yourself to the new person in charge. Done correctly, it will cement in their mind how valuable you will be during their tenure as the leader of the department. Done incorrectly, you can kiss any… Continue
Added by Glenn Pasch on March 10, 2010 at 5:00pm —