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All ADM Blog Posts Tagged 'Car' (237)

Car Dealers Should Delete 17 Things From Their Facebook Strategy NOW!

17 Things Marketers Should Delete From Their Facebook Strategy NOW …

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Added by Ralph Paglia on August 26, 2011 at 7:00pm — 3 Comments

Facebook Advertising for Car Dealers

Promote your dealership with Ads on the most popular social network being used by the majority of people who buy new and used cars...

Reach your dealership's potential…
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Added by Ralph Paglia on August 23, 2011 at 7:30am — No Comments

Official Facebook Marketing and Advertising for Car Dealers; Tips, Tools and Resources



Official Facebook Marketing and Advertising for Car Dealers; Tips, Tools and Resources…

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Added by Ralph Paglia on August 23, 2011 at 7:30am — 4 Comments

Facebook Marketing Tips for Car Dealers

Facebook Marketing Tips for Car Dealers and Automotive Social Marketers

Michael Tyman of…

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Added by Ralph Paglia on August 19, 2011 at 6:30am — No Comments

July Car Sales Recap and Report

Recap:  US Car Sales for Month of July

With many car buyers worrying about a potential double dip in the U.S. economy, auto sales this past month have been sluggish.   However, auto retailers in the U.S. have eked out about 1.1. million vehicles sold for July 2011.  This is a little less than a one percent increase from July 2010.

 

Many US…

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Added by Ralph Paglia on August 4, 2011 at 11:00am — No Comments

Car Companies Set Up Shop In Silicon Valley

According to Joann Muller Automakers Are Moving West To Silicon Valley

Silicon Valley

Image via Wikipedia…



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Added by Ralph Paglia on July 18, 2011 at 3:25pm — No Comments

Integrated Social Media Marketing for Car Dealers at Digital Dealer Conference in Orlando

 

Integrated Social Media Marketing for Car Dealers



From electing an American President to toppling an Egyptian Dictator, there seems to be no limits to what Social Media can do, but what about driving profitable business into today's dealership?…



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Added by Ralph Paglia on March 28, 2011 at 8:03pm — No Comments

Automotive Online Advertising - Behavioral Targeting Sells Cars, Service and Warranties

Behavioral targeting is revolutionizing the automotive industry's approach to advertising. In the automotive industry, there have historically been a wide range of advertising methods used with varying degrees of success. As more time passes, traditional methods of advertising are becoming obsolete. Online advertising is pushing a growing number of potential customers to the automotive dealership showroom floor. The technology in automotive online advertising is advancing at a rapid rate,…

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Added by Sean Taylor on March 27, 2011 at 9:30am — No Comments

Microsite Marketing Strategy for Car Dealers

For Today's Dealership, One Website Is Simply Not Enough To Remain Competitive!…

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Added by Ralph Paglia on March 8, 2011 at 6:00am — 1 Comment


Influencer
Embracing the Social Media Evolution

Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page. 



These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments… Continue

Added by Paul Potratz on March 3, 2011 at 9:30am — No Comments


Influencer
Promoting Your Service Department with Location Based Marketing

Service department marketing is something that often falls by the wayside in most dealership's and dealer group's marketing campaigns. However, with today's location based marketing applications and social media networks it's easier than ever to give your back end of the dealership the attention it needs. Here are a few quick ways you can utilize these new media elements:



1. Set Up Facebook Places and Deals for your Dealership Business Page - We've just actually completed a webinar on… Continue

Added by Paul Potratz on February 9, 2011 at 12:53pm — No Comments


Influencer
As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue

Added by Paul Potratz on February 2, 2011 at 9:39am — No Comments


Influencer
Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns


The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your…
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Added by Paul Potratz on January 13, 2011 at 8:43am — No Comments

NADA Social Media Marketing Webinar for Car Dealers

NADA Social Media Marketing presentation used in workshops facilitated by Ralph Paglia during the 2010 NADA Convention in Orlando, FL...

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Added by Ralph Paglia on December 30, 2010 at 8:51am — No Comments

Google to Share Results of Car Shopper Behavior Study at NADA Convention

Google to Share Results of Car Shopper Behavior Study at NADA Convention



This is part two in a series of features on NADA convention workshops in San Francisco.


McLEAN, Va. (Dec. 13, 2010) – With nearly 90 percent…

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Added by Ralph Paglia on December 28, 2010 at 9:30pm — No Comments

Car Buyers and Service Customers Seek Online Coupons



Car Buyers and Service Customers Seek Online Coupons in November…

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Added by Ralph Paglia on December 23, 2010 at 9:12am — No Comments


Influencer
Mobile Marketing at Your Dealership

Mobile Marketing at Your Dealership

Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.

The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…

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Added by Paul Potratz on December 21, 2010 at 7:44am — No Comments

Car Buying Behavior; Does Generation Y Want to Own a Car?

Car Buying Behavior: The Case of Demotorization

written by Jenny Darroch

Marketing strategy expert at Claremont Graduate University



A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…

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Added by Ralph Paglia on December 21, 2010 at 5:00am — 6 Comments

Increased Social Network Use by Older Car Buyers

Use of Social Networks by Older Car Buyers Rises Dramatically!

While overall social networking use by online American adults has grown from 35% in 2008 to 61%…

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Added by Ralph Paglia on December 17, 2010 at 12:30pm — No Comments


Influencer
QR Codes for Automotive Text Message Marketing Campaigns

QR Codes for Automotive Text Message Marketing Campaigns



Text Message Marketing with QR Codes



Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.



QR Codes…

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Added by Paul Potratz on December 17, 2010 at 11:29am — No Comments

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