Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Ralph Paglia on August 23, 2011 at 7:30am — No Comments
Added by Ralph Paglia on August 19, 2011 at 6:30am — No Comments
Recap: US Car Sales for Month of July
With many car buyers worrying about a potential double dip in the U.S. economy, auto sales this past month have been sluggish. However, auto retailers in the U.S. have eked out about 1.1. million vehicles sold for July 2011. This is a little less than a one percent increase from July 2010.
Added by Ralph Paglia on August 4, 2011 at 11:00am — No Comments
Added by Ralph Paglia on July 18, 2011 at 3:25pm — No Comments
Integrated Social Media Marketing for Car Dealers
From electing an American President to toppling an Egyptian Dictator, there seems to be no limits to what Social Media can do, but what about driving profitable business into today's dealership?…
Added by Ralph Paglia on March 28, 2011 at 8:03pm — No Comments
Behavioral targeting is revolutionizing the automotive industry's approach to advertising. In the automotive industry, there have historically been a wide range of advertising methods used with varying degrees of success. As more time passes, traditional methods of advertising are becoming obsolete. Online advertising is pushing a growing number of potential customers to the automotive dealership showroom floor. The technology in automotive online advertising is advancing at a rapid rate,…Continue
Added by Sean Taylor on March 27, 2011 at 9:30am — No Comments
For Today's Dealership, One Website Is Simply Not Enough To Remain Competitive!…Continue
Added by Paul Potratz on March 3, 2011 at 9:30am — No Comments
Added by Paul Potratz on February 9, 2011 at 12:53pm — No Comments
Added by Paul Potratz on February 2, 2011 at 9:39am — No Comments
Added by Paul Potratz on January 13, 2011 at 8:43am — No Comments
NADA Social Media Marketing presentation used in workshops facilitated by Ralph Paglia during the 2010 NADA Convention in Orlando, FL...Continue
Added by Ralph Paglia on December 30, 2010 at 8:51am — No Comments
This is part two in a series of features on NADA convention workshops in San Francisco.
McLEAN, Va. (Dec. 13, 2010) – With nearly 90 percent…
Added by Ralph Paglia on December 28, 2010 at 9:30pm — No Comments
Added by Ralph Paglia on December 23, 2010 at 9:12am — No Comments
Mobile Marketing at Your Dealership
Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.
The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…Continue
Added by Paul Potratz on December 21, 2010 at 7:44am — No Comments
Car Buying Behavior: The Case of Demotorization
written by Jenny Darroch
Marketing strategy expert at Claremont Graduate University
A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…
While overall social networking use by online American adults has grown from 35% in 2008 to 61%…
Added by Ralph Paglia on December 17, 2010 at 12:30pm — No Comments
QR Codes for Automotive Text Message Marketing Campaigns
Text Message Marketing with QR Codes
Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.
Added by Paul Potratz on December 17, 2010 at 11:29am — No Comments
Yahoo! Local for Auto Dealers
Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.
For those Automotive Dealers that already optimize…
Added by Paul Potratz on December 13, 2010 at 8:32am — No Comments