Sometime about 10 years ago the car business reached a fork in the road. The industry was challenged by a newly (or soon to be) informed and empowered consumer base. From that point forward dealers have been faced with a choice: hang on to those old school sales and marketing techniques or join the ranks of the next generation dealers who rely on a “more sophisticated” approach…a kinder, gentler car business.
This choice is still facing thousands of dealers who’ve yet to “choose a… Continue
Added by Jimmy Vee on July 27, 2010 at 6:48am —
It is time to go the extra mile and ensure loyalty with your women customers through creating a culture of customer service.
There is a high correlation between customer service and customer loyalty. A study by the Society of Consumer Affairs Professionals in Business found 70% of online customers rated themselves "very likely" to make repeat purchases from companies that respond to and resolve issues.
With these few basic tips you can create and maintain loyal women… Continue
Added by Jody DeVere on July 20, 2010 at 3:00pm —
These days many people in the car business seem to believe buying a car should be more like a visit to www.amazon.com and less like a visit
to your dealership.
We’re seeing a rapid proliferation of tools and services designed to wage a triangular war between dealers, customers and other dealers; services and software designed to “help” you offer the lowest prices, carry the right inventory, list your inventory in all the right… Continue
Added by Jimmy Vee on June 7, 2010 at 3:08pm —
Phillip Cannon created a very important ADM Forum Post on this topic and you should weigh in on it with a comment. Philip brought up a very important issue that all dealers who are paying attention to their business that comes from their good reputation in the local market will have to… Continue
Added by Ralph Paglia on May 23, 2010 at 10:30am —
Leasing a vehicle is based entirely on the idea that you only pay for what you use. Most modern leases will guarantee the value at the end of the lease term. The purpose of this article is to familiarize you with the terms you will see and hear when you visit the dealership.
Manufacturer's Suggested Retail Price = MSRP
MSRP is the full price for a vehicle as displayed on its window sticker, including optional packages and… Continue
Added by Richard Hamel on May 7, 2010 at 9:17am —
Although not for every prospective buyer, vehicle leasing can offer certain advantages and be an very attractive alternative to a traditional purchase. You must consider a few important factors and make sure a lease would be beneficial to you.
What are the advantages?
Lower Monthly Payments
Because you only pay… Continue
Added by Richard Hamel on April 29, 2010 at 9:37am —
At the risk of hurting my own sales effort, let me confess here and now that media, and the various new forms technology has enabled ARE NOT THE ANSWER!
But before I go further, let's make sure we agree on the question. I say the question is:
"How do I achieve more sales and profit?" Ok, really that's two questions, but sales and profit are directly related, and most would agree that sales without profit are not so helpful. So they tend to go together.
Now back… Continue
Added by Ed Personius on April 8, 2010 at 1:25pm —
Much of what appears on this site and elsewhere has to do with maximizing and leveraging your website, Facebook site, Twitters, Internet ads, etc. And rightly so. Outbound marketing is extremely important and necessary, and effective execution is critical.
But don't neglect your Dealership as a place to message to both customers and prospective customers.
Make sure your facility communicates directly and indirectly that you want the customer's… Continue
Added by Ed Personius on March 22, 2010 at 12:56pm —
You just found out your GSM is being replaced with someone from outside your company. There were rumors going around that upper management was looking to shake up its leadership. Once you get past the initial thought of having a new boss and what it means, you must focus on how you will present yourself to the new person in charge. Done correctly, it will cement in their mind how valuable you will be during their tenure as the leader of the department. Done incorrectly, you can kiss any… Continue
Added by Glenn Pasch on March 10, 2010 at 5:00pm —
Who is monitoring your calls?
Most of us have heard this when we are waiting to speak with a company…
“ This call may be recorded for training purposes”
While I see the benefit of recording calls, I often wonder, does anyone from this company really listen to these calls?
At the NADA convention this past February, I was part of many conversations… Continue
Added by Glenn Pasch on March 4, 2010 at 6:30pm —
There are not a lot of things a business can consider, short of remodeling, that will completely transform the physical appearance and perception of their business, without killing their budget.
Window Video Systems strategically placed, in large scale on the windows throughout the dealership, will do exactly that. If you look at the photo in this blog, you can see how the digital image of the car is lighting up the window over the showroom door. What you can't see, is the customer's… Continue
Added by Ed Personius on February 22, 2010 at 9:29am —
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time” featured on the free automotive advertising resource / networking portal AdAgencyOnline.Net, will be speaking at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center.
The auto… Continue
Added by Philip Zelinger on October 31, 2009 at 10:01am —
Consolidations in the auto industry have created a new urgency for automotive advertising agencies to shift automotive advertising online.
The rise of the Internet isn’t new news as 92% of car shoppers are said to be cruising the Internet Super Highway vs. their local auto dealer row. However, the need to fill in gaps for manufacturers who have closed thousands of brick and mortar facilities throughout the United States has surfaced… Continue
Added by Philip Zelinger on September 16, 2009 at 11:01am —
The trust we build or loose in the sales transaction is then transferred to the service process. Dealerships should begin to build the service department into their sales process. Customer should be offered an opportunity to talk with the service manager and ask questions about service. The service manager should be the individual that explains the new car warranty to the customer. This will eliminate the chance of confusion and misleading statements by the sales department. If we are truly… Continue
Added by Steven Shaw on September 14, 2009 at 7:00am —
Automotive advertising agencies follow AdAgencyOnline.Net onto the World Wide Web to listen and learn about the latest automotive advertising technologies and applications.
The automotive advertising resource / networking portal hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time
– that reviews cutting edge automotive… Continue
Added by Philip Zelinger on September 11, 2009 at 8:43am —
The statistics about the importance of women as a consumer are very familiar to… Continue
Added by Jody DeVere on September 8, 2009 at 9:30am —
Ad Agency Online, L.L.C., (AAOL), is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system.
Philip Zelinger, the President of AAOL, developed the proprietary operating system that powers AAOL to reduce fixed and semi-variable expenses for full service automotive advertising agencies. An unexpected advantage of the infrastructural savings provided by the leveraged… Continue
Added by Philip Zelinger on April 17, 2009 at 6:47am —
AdAgencyOnline.Net is a free automotive advertising resource / networking platform that allows auto dealers, automotive advertising agencies and auto industry vendors to share best practices.
Usually, the online community is focused on supporting auto dealers with automotive advertising agencies
and preferred automotive advertising vendors providing solutions to common problems. Today’s blog talk radio show… Continue
Added by Philip Zelinger on April 14, 2009 at 11:02am —
Domestic new car automobile dealers have already reduced their automotive advertising budgets to maintain profitability at reduced sales levels for both new cars and used cars.
Unfortunately, the added burden on General Motors and Chrysler dealers of what appears to be an inevitable bankruptcy – structured Chapter 11 or otherwise – has forced auto dealers to reconsider placing any automotive advertising at all. Both General Motors and Chrysler dealers have been cautioned by their… Continue
Added by Philip Zelinger on April 13, 2009 at 3:50pm —
If You Want to Change the Job Your People Do, Change the Job You Hire Them to Perform
This years NADA meeting was interesting I will post about that later. It’s amazing how I talk to dealers from all over the nation and I hear about hiring the right GUY!! In early October of 2008 I wrote the following. I was getting home from the J.D. Power and Associates Automotive Internet Roundtable in Las Vegas, where a wealth of great information was presented. The best thing I learned from this… Continue
Added by William Phillips on January 27, 2009 at 4:54pm —