Much of what appears on this site and elsewhere has to do with maximizing and leveraging your website, Facebook site, Twitters, Internet ads, etc. And rightly so. Outbound marketing is extremely important and necessary, and effective execution is critical.
But don't neglect your Dealership as a place to message to both customers and prospective customers.
Make sure your facility communicates directly and indirectly that you want the customer's… Continue
Added by Ed Personius on March 22, 2010 at 12:56pm —
You just found out your GSM is being replaced with someone from outside your company. There were rumors going around that upper management was looking to shake up its leadership. Once you get past the initial thought of having a new boss and what it means, you must focus on how you will present yourself to the new person in charge. Done correctly, it will cement in their mind how valuable you will be during their tenure as the leader of the department. Done incorrectly, you can kiss any… Continue
Added by Glenn Pasch on March 10, 2010 at 5:00pm —
Who is monitoring your calls?
Most of us have heard this when we are waiting to speak with a company…
“ This call may be recorded for training purposes”
While I see the benefit of recording calls, I often wonder, does anyone from this company really listen to these calls?
At the NADA convention this past February, I was part of many conversations… Continue
Added by Glenn Pasch on March 4, 2010 at 6:30pm —
There are not a lot of things a business can consider, short of remodeling, that will completely transform the physical appearance and perception of their business, without killing their budget.
Window Video Systems strategically placed, in large scale on the windows throughout the dealership, will do exactly that. If you look at the photo in this blog, you can see how the digital image of the car is lighting up the window over the showroom door. What you can't see, is the customer's… Continue
Added by Ed Personius on February 22, 2010 at 9:29am —
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time” featured on the free automotive advertising resource / networking portal AdAgencyOnline.Net, will be speaking at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center.
The auto… Continue
Added by Philip Zelinger on October 31, 2009 at 10:01am —
Consolidations in the auto industry have created a new urgency for automotive advertising agencies to shift automotive advertising online.
The rise of the Internet isn’t new news as 92% of car shoppers are said to be cruising the Internet Super Highway vs. their local auto dealer row. However, the need to fill in gaps for manufacturers who have closed thousands of brick and mortar facilities throughout the United States has surfaced… Continue
Added by Philip Zelinger on September 16, 2009 at 11:01am —
The trust we build or loose in the sales transaction is then transferred to the service process. Dealerships should begin to build the service department into their sales process. Customer should be offered an opportunity to talk with the service manager and ask questions about service. The service manager should be the individual that explains the new car warranty to the customer. This will eliminate the chance of confusion and misleading statements by the sales department. If we are truly… Continue
Added by Steven Shaw on September 14, 2009 at 7:00am —
Automotive advertising agencies follow AdAgencyOnline.Net onto the World Wide Web to listen and learn about the latest automotive advertising technologies and applications.
The automotive advertising resource / networking portal hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time
– that reviews cutting edge automotive… Continue
Added by Philip Zelinger on September 11, 2009 at 8:43am —
The statistics about the importance of women as a consumer are very familiar to… Continue
Added by Jody DeVere on September 8, 2009 at 9:30am —
Ad Agency Online, L.L.C., (AAOL), is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system.
Philip Zelinger, the President of AAOL, developed the proprietary operating system that powers AAOL to reduce fixed and semi-variable expenses for full service automotive advertising agencies. An unexpected advantage of the infrastructural savings provided by the leveraged… Continue
Added by Philip Zelinger on April 17, 2009 at 6:47am —
AdAgencyOnline.Net is a free automotive advertising resource / networking platform that allows auto dealers, automotive advertising agencies and auto industry vendors to share best practices.
Usually, the online community is focused on supporting auto dealers with automotive advertising agencies
and preferred automotive advertising vendors providing solutions to common problems. Today’s blog talk radio show… Continue
Added by Philip Zelinger on April 14, 2009 at 11:02am —
Domestic new car automobile dealers have already reduced their automotive advertising budgets to maintain profitability at reduced sales levels for both new cars and used cars.
Unfortunately, the added burden on General Motors and Chrysler dealers of what appears to be an inevitable bankruptcy – structured Chapter 11 or otherwise – has forced auto dealers to reconsider placing any automotive advertising at all. Both General Motors and Chrysler dealers have been cautioned by their… Continue
Added by Philip Zelinger on April 13, 2009 at 3:50pm —
If You Want to Change the Job Your People Do, Change the Job You Hire Them to Perform
This years NADA meeting was interesting I will post about that later. It’s amazing how I talk to dealers from all over the nation and I hear about hiring the right GUY!! In early October of 2008 I wrote the following. I was getting home from the J.D. Power and Associates Automotive Internet Roundtable in Las Vegas, where a wealth of great information was presented. The best thing I learned from this… Continue
Added by William Phillips on January 27, 2009 at 4:54pm —
launched several key site improvements today. One of these improvements is a search wizard that allows a car shopper to find new or used vehicles in his or her area based on the fuel efficiency of the vehicle and type of fuel. If you want to find all vehicles within 30 miles that get better than 40 miles per gallon and are capable of running on E85 Ethanol, this new www.EveryCarListed.com wizard is the way to do it.…
Added by Meg on December 30, 2008 at 6:28pm —
YES - at www.EveryCarListed.com
we are driven to bring you the best
selection of new, used and certified used cars; all in one place on the
World Wide Web. www.EveryCarListed.com
has already negotiated agreements
with General Motors, Chrysler, Ford and Saturn - with more being reviewed
daily - to list their inventory on our site directly from their OEM
(Original Equipment Manufacturer) databases.… Continue
Added by Meg on December 30, 2008 at 6:10pm —
The credit markets are tight these days and whether we realize it or not this affects all of us. What is noteworthy is that by following some very simple steps you can greatly enhance your chances of being approved for a loan. Here are the six things that matter most.
1. Complete personal information is key when applying for a loan. Make sure you have your current address and previous address if you’ve moved in the last two years. Make sure that you know your social security number… Continue
Added by Meg on December 30, 2008 at 5:30pm —
After surviving thirty years in the auto industry as an auto dealer, automotive advertising agency and more recently as the President of AdAgencyOnline.Net
- a free automotive advertising resource portal - I can honestly say that I have seen everything and today’s tough economic times are no exception! I started selling cars in 1975 in the middle of that decade’s gas crisis and the premature announcement of the ”death of the american auto industry” was as… Continue
Added by Meg on December 30, 2008 at 5:30pm —
Looking for a new car used to mean spending the day hitting dealership row, encountering one dealer after another. Those days are vanishing. Nearly 90 percent of today’s car buyers hit the Internet first, and dealers encounter prospective buyers who are already well informed. As such, car buyers are savvy and more aggressive, often helping put them in the driver’s seat in more ways than one. Highly consumer-centric automotive portals are to thank for this metamorphosis.
Added by Meg on December 30, 2008 at 5:29pm —
You heard correctly, www.EveryCarListed.com
has changed its site. Now, you may be wondering what was changed and if it’s going to benefit you, the consumer? The answer is yes!
team is always looking for new things to bring to the table and this week, we incorporated a new feature. To make finding the right new, used or certified vehicle easier, we have added consumer reviews for… Continue
Added by Meg on December 30, 2008 at 5:13pm —
Are you in the market to buy a car this holiday season? Lots of folks are! December traditionally is the best month of the year to make a deal on a new or pre-owned vehicle. The manufacturers roll out the red carpet with incentives and dealers are very motivated to move their pre-owned inventory before the end of the year. Now add the most recent Federal Reserve rate cut and depressed demand in the auto industry the last few months; and car buyers have a perfect storm of… Continue
Added by Meg on December 30, 2008 at 5:09pm —