Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Blog Posts Tagged 'Car' (228)


Influencer
Embracing the Social Media Evolution

Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page. 



These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments… Continue

Added by Paul Potratz on March 3, 2011 at 9:30am — No Comments


Influencer
Promoting Your Service Department with Location Based Marketing

Service department marketing is something that often falls by the wayside in most dealership's and dealer group's marketing campaigns. However, with today's location based marketing applications and social media networks it's easier than ever to give your back end of the dealership the attention it needs. Here are a few quick ways you can utilize these new media elements:



1. Set Up Facebook Places and Deals for your Dealership Business Page - We've just actually completed a webinar on… Continue

Added by Paul Potratz on February 9, 2011 at 12:53pm — No Comments


Influencer
As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue

Added by Paul Potratz on February 2, 2011 at 9:39am — No Comments


Influencer
Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns


The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your…
Continue

Added by Paul Potratz on January 13, 2011 at 8:43am — No Comments


Influencer
NADA Social Media Marketing Webinar for Car Dealers

NADA Social Media Marketing presentation used in workshops facilitated by Ralph Paglia during the 2010 NADA Convention in Orlando, FL...

Continue

Added by Ralph Paglia on December 30, 2010 at 8:51am — No Comments


Influencer
Google to Share Results of Car Shopper Behavior Study at NADA Convention

Google to Share Results of Car Shopper Behavior Study at NADA Convention



This is part two in a series of features on NADA convention workshops in San Francisco.


McLEAN, Va. (Dec. 13, 2010) – With nearly 90 percent…

Continue

Added by Ralph Paglia on December 28, 2010 at 9:30pm — No Comments


Influencer
Car Buyers and Service Customers Seek Online Coupons



Car Buyers and Service Customers Seek Online Coupons in November…

Continue

Added by Ralph Paglia on December 23, 2010 at 9:12am — No Comments


Influencer
Mobile Marketing at Your Dealership

Mobile Marketing at Your Dealership

Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.

The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…

Continue

Added by Paul Potratz on December 21, 2010 at 7:44am — No Comments


Influencer
Car Buying Behavior; Does Generation Y Want to Own a Car?

Car Buying Behavior: The Case of Demotorization

written by Jenny Darroch

Marketing strategy expert at Claremont Graduate University



A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…

Continue

Added by Ralph Paglia on December 21, 2010 at 5:00am — 6 Comments


Influencer
Increased Social Network Use by Older Car Buyers

Use of Social Networks by Older Car Buyers Rises Dramatically!

While overall social networking use by online American adults has grown from 35% in 2008 to 61%…

Continue

Added by Ralph Paglia on December 17, 2010 at 12:30pm — No Comments


Influencer
QR Codes for Automotive Text Message Marketing Campaigns

QR Codes for Automotive Text Message Marketing Campaigns



Text Message Marketing with QR Codes



Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.



QR Codes…

Continue

Added by Paul Potratz on December 17, 2010 at 11:29am — No Comments


Influencer
Yahoo! Local for Auto Dealers

Yahoo! Local for Auto Dealers



Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.



For those Automotive Dealers that already optimize…

Continue

Added by Paul Potratz on December 13, 2010 at 8:32am — No Comments


Influencer
Mobile Marketing for Car Dealers

Mobile Marketing for Car Dealers





Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone

Apps are the three dominate forms that Mobile Marketing comes in.

Considering 85% of Americans own a cell phone, while only 80% have a

land line, it seems that Mobile Marketing is worth looking…

Continue

Added by Paul Potratz on December 1, 2010 at 2:41pm — No Comments


Influencer
What Dealerships Can Expect from Facebook's "Modern Messaging System"

Automotive Dealers looking to connect with Car Buyers using Email Marketing or Social Media Marketing might want to take a look at Facebook’s "Modern

Messaging System." This new Messaging Platform uses @facebook.com

addresses to allow users to send messages to people using conventional

e-mail and Facebook urges that their new messaging system is…

Continue

Added by Paul Potratz on November 23, 2010 at 12:38pm — No Comments


Influencer
Ford’s Social Media Fiesta

The Ford Motor Company’s large Social Media footprint coupled with their “One Ford” philosophy has helped the company come back from potential

bankruptcy. Ford just announced their Best Third Quarter Ever, which

marks their sixth consecutive quarterly gain. Currently the company is

on track to paying off their debt by the end of 2010, one year ahead of

schedule, and…

Continue

Added by Paul Potratz on November 18, 2010 at 7:59am — No Comments

5 Ways to Do More than Just Survive

5 Ways to Do More than Just Survive

Stay Consistent – This does not mean to continue doing what you have always done over and over. There is

always going to be change if you are to grow. The trick is to keep a consistent flow to your change, especially when it comes to Automotive Advertising.…



Continue

Added by AutoQueen Christine on November 16, 2010 at 9:16am — No Comments

A Public Thank You for Pasch Consulting Group (for getting my check voided)!!!!

So here’s my story. I was working in a used car store perfectly happy being a start to finish one man internet dept. Through circumstances I ended up taking over the “Internet Dept.” for the entire

organization, Papa's Dodge Chrysler Jeep. We are under staffed under budgeted and the expectations are very

high. I know that sounds very familiar to you readers.…





Continue

Added by Aj Maida on September 30, 2010 at 1:30pm — 1 Comment

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Capturing customers on video

Posted by Nate Wiener on November 19, 2013

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service