Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As the Black Book Editors commented on their auction attendance, lane activity and viewing of online auctions, it became obvious that the adjusted values would confirm a softer market than the previous few weeks. There were mentions of fewer dealers in attendance and in many instances, softer values and lower conversion rates. A couple of commercial accounts with higher conversions…
Added by Carroll Nguyen on August 20, 2013 at 1:48pm — No Comments
There are many dealers who have strong criticisms regarding Edmunds.com, but regardless of whether you consider Edmunds an asset or a liability to the retail auto industry there is little debate about their unique position within the vehicle buying process for many millions of automotive…Continue
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
Added by Ralph Paglia on April 9, 2013 at 11:00am — No Comments
When I was chatting as a Virtual Sales Associate, I had a lot of questions from potential customers in regard to trade-in vehicles. Customers are looking to know how much their trade is worth, and they do not really know the process for trading in their current vehicle or what is expected when they come in for an appraisal.…Continue
Added by Rebecca Kon on March 12, 2013 at 8:03am — No Comments
Vehicle recalls and false MPG claims have been reported recently in the world of automotive. How concerning are these issues for drivers and car shoppers? Swapalease.com, the world’s largest automotive lease marketplace, conducted a survey recently to check the pulse of car shoppers to find out where they stand on these…
Added by John Sternal on March 6, 2013 at 10:05am — No Comments
Added by Ralph Paglia on February 14, 2013 at 9:42pm — No Comments
Life is turning out to be a complicated journey nowadays as nothing seems easy. Let’s take the example of buying a car. It is not an easy or smooth process. Earlier if someone had money then he could simply visit may be a couple of car dealers and drive home on a new car but today as the options available are unlimited ample research and discussion takes place before a car is…Continue
Added by Chris Azused on January 21, 2013 at 3:11am — No Comments
This post struck me as a very succinct and thoughtful social media marketing mantra, so I thought I wanted to share it on ADM. Use this mantra when planning and executing your social car dealer marketing programs.
There will be many businesses and individuals examining their social media engagement in the next few weeks, as another year…
Added by Joe Schwartz on January 11, 2013 at 8:30am — No Comments
This past week, I made the risky move of upgrading to the newly released Windows 8 operating system; Microsoft’s bold attempt at upgrading their OS which has kept the same fundamental functionality for more than a decade. While slightly hesitant to upgrade before a service pack was available, I ultimately chose to take advantage of Microsoft’s limited time $39.99 upgrade offer. Talk about utilizing the…
Added by Michael Cirillo on November 2, 2012 at 4:00pm — No Comments
Your dealership is a physical store. You sell actual cars and trucks, and other products and services such as parts and customization items, accessories, and routine maintenance plans. You even provide extended warranty options for new and previous buyer. What if someone told you that you could provide just about all of these same services online? What if you were also told that you could reach people across the country, and no longer be limited to your local market?
Added by Dmitriy Goroshin on October 18, 2012 at 4:41pm — No Comments
Added by Ralph Paglia on October 4, 2012 at 5:45pm — No Comments
I don't know about you but I'm a sucker for classic westerns. Even though about 10 minutes into the movie, you can pretty much figure it out, I always enjoy the "old west" from Hollywood's perspective. It was a simpler time. Or was it?
Back then, at least in the movies, there was always a point when the good guys were surrounded. It always looked like there was no way out. Or, as the cliche goes, "It looks like the end of the line." Yet, seemingly out of nowhere a…Continue
I see a lot of Craigs List Dealer Ads & was just sitting back having my coffee & wondering, "Why would anyone pay to have Craigs List Ads posted?"............... I mean when you think about it, it kind of defeats the idea of "FREE" listings doesn`t it?????? Think about that.............
Here`s a sample of a Craigs Ad that I created in 5 minutes............... and it`s FREE......
Don`t be lazy boys & girls........... get a little…Continue
I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business.…Continue
Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately…Continue
Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a…Continue
Added by Dani Lunsford on July 30, 2012 at 11:45am — No Comments