Professional Community for Car Dealers, Automotive Marketers and Sales Managers
This post struck me as a very succinct and thoughtful social media marketing mantra, so I thought I wanted to share it on ADM. Use this mantra when planning and executing your social car dealer marketing programs.
There will be many businesses and individuals examining their social media engagement in the next few weeks, as another year…
Added by Joe Schwartz on January 11, 2013 at 8:30am — No Comments
This past week, I made the risky move of upgrading to the newly released Windows 8 operating system; Microsoft’s bold attempt at upgrading their OS which has kept the same fundamental functionality for more than a decade. While slightly hesitant to upgrade before a service pack was available, I ultimately chose to take advantage of Microsoft’s limited time $39.99 upgrade offer. Talk about utilizing the…
Added by Michael Cirillo on November 2, 2012 at 4:00pm — No Comments
Your dealership is a physical store. You sell actual cars and trucks, and other products and services such as parts and customization items, accessories, and routine maintenance plans. You even provide extended warranty options for new and previous buyer. What if someone told you that you could provide just about all of these same services online? What if you were also told that you could reach people across the country, and no longer be limited to your local market?
Added by Dmitriy Goroshin on October 18, 2012 at 4:41pm — No Comments
Added by Ralph Paglia on October 4, 2012 at 5:45pm — No Comments
I don't know about you but I'm a sucker for classic westerns. Even though about 10 minutes into the movie, you can pretty much figure it out, I always enjoy the "old west" from Hollywood's perspective. It was a simpler time. Or was it?
Back then, at least in the movies, there was always a point when the good guys were surrounded. It always looked like there was no way out. Or, as the cliche goes, "It looks like the end of the line." Yet, seemingly out of nowhere a…Continue
I see a lot of Craigs List Dealer Ads & was just sitting back having my coffee & wondering, "Why would anyone pay to have Craigs List Ads posted?"............... I mean when you think about it, it kind of defeats the idea of "FREE" listings doesn`t it?????? Think about that.............
Here`s a sample of a Craigs Ad that I created in 5 minutes............... and it`s FREE......
Don`t be lazy boys & girls........... get a little…Continue
I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business.…Continue
Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately…Continue
Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a…Continue
Added by Dani Lunsford on July 30, 2012 at 11:45am — No Comments
Car Shoppers Head to Review Sites for Research
How to Write an Ad for a Used Vehicle
Are you planning to sell your used car on your own? It’s a wise idea – you’ll get more on the open market than you’ll ever receive from a dealer on a trade-in. However, it might not be as simple as you think. There’s more involved than just sticking a “for sale” sign on the windshield and parking your car down by the road. In fact, you’ll need to make sure you know how to write a good used car ad if you want to leverage newspapers and online sales…Continue
Added by Don Elfrink on July 25, 2012 at 9:43am — No Comments
For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive ConsumersContinue
Added by Ralph Paglia on July 7, 2012 at 9:00pm — No Comments
If everyone could walk in everyone’s shoes for a day, we would have more empathy for each other. The world would be less cynical, and much more appreciative of what our fellow Americans do on a daily basis.
Before I talk about the car salesman, I want to give a special thanks to all of our military personnel who defend our country both near and far. These men and women have made it possible for people like me pursue life, liberty, and happiness! …Continue
Added by James Schaefer on July 4, 2012 at 8:38am — No Comments
DETROIT (Reuters) -- The deteriorating European markets have led auto industry executives to worry about possible contagion spreading across the Atlantic, but June…Continue
20% of American Car Buyers Have Bought a Brand of Car That a Friend Has Followed on Facebook
18% of US consumers - including 23% under 35 - have bought a brand because their…Continue