Professional Community for Car Dealers, Automotive Marketers and Sales Managers
They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can…Continue
Added by Jason Turner on May 8, 2014 at 8:48am — No Comments
It's easy to fall into the "post it now" trap when dealing with customer photos and Facebook. We get a smiling, happy face, and we want the world to see that - but we often forget that those posts can start to pile up if done too frequently.…Continue
EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…
Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments
You have all seen or heard Albert Einstein’s definition of insanity – doing the same think over and over again and expecting different results. And yet, day after day, in dealerships large and small, owners and sales managers trot out the same tired old sales process, watch the same decades-old videos and hire the…Continue
Dispatch-Your-Autos.com is a revolutionary new way for dealers to ship vehicles. Dispatch-Your-Autos.com carrier network gives dealers the power of a real-time Web-based Platform.
Dispatch-Your-Autos, Inc is committed in helping transporters fill open spaces, maximizing load factors, and reducing empty backhaul miles. Dispatch-Your-Autos, Inc innovative technology is rapidly enrolling thousands of auto transporters.
Are you in the business of buying and selling cars, or are you…Continue
Added by Thomas Spivey on January 15, 2014 at 8:58pm — No Comments
Caring for a car is of great importance for everyone that wants it to stay in like-new condition. There are several myths that cause many drivers to make mistakes when caring for their cars. Below are some of the surprising myths that you should be aware of when caring for your car.
Premium gasoline helps to improve the performance of a car’s engine
• High-performance engines run at higher temperatures and have also got higher compression.
• Due to that fact (that…
Added by Tom Brown on January 2, 2014 at 11:37pm — No Comments
Dispatch-your-autos.com offers dealers a comprehensive solution for your auto transportation needs. From auctions to dealer trades, we understand the complexities of auto transporting facing today's car dealers. On a daily basis we work with auto dealers to quickly fulfill these needs and many more. Here at Dispatch-your-autos.com, we let you focus on your business by handling all the details involved in…Continue
Added by Thomas Spivey on December 29, 2013 at 6:35pm — No Comments
“I have no idea what you are talking about.” That was the response of the dealer who currently signs my paycheck. This was in a board meeting of approximately twenty people who were discussing a planned expansion of the dealership’s operations. Of course this included a renewed push…Continue
CAN THE LINCOLN FRANCHISE SURVIVE?
uh-oh! This promo video I cut today accidently got released all over the Twitterverse before the article actually came out. I never dreamed when I put it on YouTube that people would pick it up and re-broadcast it on Social Media. it wasn't until the phone calls started coming in…
So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?
As Auto Dealers increasingly trend toward utilizing the Internet to purchase products and services, the demand for online auto transportation companies is skyrocketing.
Dispatch-Your-Autos, Inc. (“the Company”) is a new family owned and managed business that meets this need by operating Dispatch-Your-Autos.com, a convenient and highly efficient link to vehicle transportation companies. Based in Houston, Texas, Dispatch-Your-Autos was founded to advantage of a relative lack of…
Added by Thomas Spivey on November 7, 2013 at 5:41pm — No Comments
Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?
New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…Continue
Added by Ralph Paglia on September 30, 2013 at 8:00pm — No Comments
As the Black Book Editors commented on their auction attendance, lane activity and viewing of online auctions, it became obvious that the adjusted values would confirm a softer market than the previous few weeks. There were mentions of fewer dealers in attendance and in many instances, softer values and lower conversion rates. A couple of commercial accounts with higher conversions…
Added by Carroll Nguyen on August 20, 2013 at 1:48pm — No Comments
There are many dealers who have strong criticisms regarding Edmunds.com, but regardless of whether you consider Edmunds an asset or a liability to the retail auto industry there is little debate about their unique position within the vehicle buying process for many millions of automotive…Continue
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
Added by Ralph Paglia on April 9, 2013 at 11:00am — No Comments
When I was chatting as a Virtual Sales Associate, I had a lot of questions from potential customers in regard to trade-in vehicles. Customers are looking to know how much their trade is worth, and they do not really know the process for trading in their current vehicle or what is expected when they come in for an appraisal.…Continue
Added by Rebecca Kon on March 12, 2013 at 8:03am — No Comments
Vehicle recalls and false MPG claims have been reported recently in the world of automotive. How concerning are these issues for drivers and car shoppers? Swapalease.com, the world’s largest automotive lease marketplace, conducted a survey recently to check the pulse of car shoppers to find out where they stand on these…
Added by John Sternal on March 6, 2013 at 10:05am — No Comments
Added by Ralph Paglia on February 14, 2013 at 9:42pm — No Comments