Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Your everyday routine keeps you busy with the truckload of tasks that you have to handle. Between work and picking up groceries and laundry, your mind was probably on the deadline of your assignment when you hit the car beside yours while parking. Paying attention, contrary to what many would say, is now no more…Continue
Nowadays the importance of digital marketing is obvious for every single car dealership out there. It is so difficult to increase sale with the use of the internet if you do not know exactly what you are doing. With this in mind, does your digital marketing department actually do a great job? It is quite difficult to assess something like this but here are some things that you should remember.
Check your Facebook page and your…Continue
Added by Derek Crowden on August 27, 2014 at 2:00am — No Comments
Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials,…Continue
A few months ago, myself (@michaelacirillo) and Robert Wiesman (@yourhyundaiguy) set out to create a free helpful resource for our fellow automotive professionals in the form of a podcast.
We've been so fortunate to sit down with heavy-hitters in and out of the car business. Grant Cardone,…Continue
There is no substitute for having a reliable company to look after your car. That means one that uses quality products and has highly trained staff that can identify any problems; and remedy them. One of the things that should be looked at periodically is tyre or wheel balance. You want to be certain that everything is in ‘sync.’ If your car starts to wobble or the steering wheel shudders you can be fairly…Continue
Added by Rahul Paul on August 3, 2014 at 10:38pm — No Comments
When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its…Continue
Added by Scott T. Joseph on July 15, 2014 at 4:37am — No Comments
The used car market often attracts a lot of bad press. We have all read stories of poor hapless buyers ending up out of pocket after buying a car that didn’t exist, or one that was the subject of a bad debt with a hire purchase company. The truth is there are always dodgy dealers and disreputable individuals who are looking to part a fool from his cash, but if you go looking for a used car with your eyes wide open, you are far less likely to be conned or saddled with a lemon. So what should…Continue
Added by Merry Gomes on July 8, 2014 at 11:00pm — No Comments
Digital publishing of content is helping companies of all sizes to connect with different demographics of consumers. Car dealerships, auto repair companies and resellers are using online publishing tools to increase readership on websites. Creating a blog is easier than ever on the Internet and learning how to make a car…Continue
Added by Merry Gomes on July 2, 2014 at 12:33am — No Comments
The Manager says, "Do you have any sales experience?" The kid says "Yeah. I was a vacuum salesman back in North Dakota." Well, the boss was unsure, but he liked the kid and figured he'd give him a shot, so he gave him the job. "You start tomorrow. I'll…Continue
Added by Manny Luna on June 16, 2014 at 3:30am — No Comments
Key Tools to Navigate in the Social StratosphereContinue
Car shoppers are 5.3 times more likely to convert to a lead when dealerships have positive, consumer-written online reviews. This conclusion is the result of a research study released by DealerRater and Dataium. Let's take a look at the details from their joint press…Continue
Have you seen the 2015 Infiniti QX80 in CT yet?
For 2015, the Infiniti QX80 features a sophisticated and luxurious interior with seating up to eight; capable of towing 8,500lbs. The new lineup for Infiniti for 2014 and now 2015 is very impressive;…Continue
Added by Jonathan Morales on May 11, 2014 at 8:30am — No Comments
They say a picture is worth a thousand words. If that’s the case, what is a video worth? 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. As an Auto dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers? Video marketing and YouTube in particular, can…Continue
Added by Jason Turner on May 8, 2014 at 8:48am — No Comments
It's easy to fall into the "post it now" trap when dealing with customer photos and Facebook. We get a smiling, happy face, and we want the world to see that - but we often forget that those posts can start to pile up if done too frequently.…Continue
EDITOR'S NOTE: This looks like a great opportunity to learn some of the best social media listening tactics and the tools required from the advanced social media "Big Data" team at IBM... This is rapidly emerging as the most effective way for car dealers to identify "In Market" new and used vehicle shoppers who are located within your dealership's local marketing region... On a Real-Time basis!…
Added by Ralph Paglia on February 13, 2014 at 9:04am — No Comments
You have all seen or heard Albert Einstein’s definition of insanity – doing the same think over and over again and expecting different results. And yet, day after day, in dealerships large and small, owners and sales managers trot out the same tired old sales process, watch the same decades-old videos and hire the…Continue
Dispatch-Your-Autos.com is a revolutionary new way for dealers to ship vehicles. Dispatch-Your-Autos.com carrier network gives dealers the power of a real-time Web-based Platform.
Dispatch-Your-Autos, Inc is committed in helping transporters fill open spaces, maximizing load factors, and reducing empty backhaul miles. Dispatch-Your-Autos, Inc innovative technology is rapidly enrolling thousands of auto transporters.
Are you in the business of buying and selling cars, or are you…Continue
Added by Thomas Spivey on January 15, 2014 at 8:58pm — No Comments
Caring for a car is of great importance for everyone that wants it to stay in like-new condition. There are several myths that cause many drivers to make mistakes when caring for their cars. Below are some of the surprising myths that you should be aware of when caring for your car.
Premium gasoline helps to improve the performance of a car’s engine
• High-performance engines run at higher temperatures and have also got higher compression.
• Due to that fact (that…
Added by Tom Brown on January 2, 2014 at 11:37pm — No Comments