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All ADM Blog Posts Tagged 'Car' (348)

Reputation Management for Car Dealers

The issue of reputation management is becoming more significant to car dealers every week. If the negative information is from someone who actually bought a car from the dealership, then there are always issues of free speech that are tough to overcome. True is true, false statements made by people can create negligence if a dealer can prove they harmed his business. The most effective way to counter negative consumer generated content (CGC) publications about a dealership is to generate a… Continue

Added by Ralph Paglia on April 10, 2008 at 7:30pm — 3 Comments

Wealthy Car Buyers Using Social Networks Online

According to The Luxury Institute's latest WealthSurvey, the participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. A national sample of 805 wealthy American consumers, with an average income of $287K and average net worth of $2.1 million, was surveyed online.

According to the…

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Added by Ralph Paglia on March 26, 2008 at 8:00am — No Comments

Another Day At The Dealership - Do We Ever Really Know What We Let Slip Through Our Hands?

Monday Morning 9 AM

Lot attendant smashes car that was scheduled for delivery at 4 pm that day.

Net cost $2,584.00



Monday Morning 10 AM

Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.

Net cost $2,300.



Monday Afternoon 1 PM

Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in… Continue

Added by Ralph Paglia on March 8, 2008 at 9:00pm — No Comments

Motorability Island in Second Life - Pontiac Donates Motorati Island in Second Life to United Spinal Association

Pontiac Empowers United Spinal Association with Car Culture Island in Second Life Pontiac Donates Motorati Island in Second Life to United Spinal Association

Sarasota, Feb, 2008 — Pontiac’s Motorati Island is getting a second life by making a very generous donation of the very successful 7-region car culture island in Second Life to United Spinal Association, a U.S. based national 501(c)(3) nonprofit headquartered in Jackson Heights, New York.… Continue

Added by Jody DeVere on March 4, 2008 at 12:15am — No Comments

Reputation Management for Car Dealers

In 2008 a new phrase has been coined “Online Dealership Reputation Management”. In other words, good old fashion customer service meets the net. Over four years ago MyDealerReport.com brought a level of accountability to the automotive industry with the introduction of dealer ratings and reviews. It has taken this long for the industry to catch up, but it better late than never. Well, I wouldn’t say… Continue

Added by Ralph Paglia on February 19, 2008 at 9:00pm — 4 Comments

NEOSYNERGY SIGNS 100TH AUTO DEALER IN FIRST MONTH OF LAUNCH

Software provider also introduces strategic partnerships and plans for 2008 NADA Convention.

BLOOMFIELD HILLS, Mich., Jan 30, 2008 – Automotive retail software and services provider NeoSynergy, Inc. today announced that it has signed the 100th dealer to use the firm’s Best Deals Web-based advertising application – only one month after the software became available.



The unique technology enables dealers to advertise their best deals and special pricing on new vehicles via the Web… Continue

Added by Todd Ridley on January 30, 2008 at 11:30am — No Comments

First Time Car Buyer Information Gathering

“Surf’s Up” Less than a generation ago, searching for automotive information focused primarily on media sources such as newspapers, print advertisements, radio, and television. Potential customers also relied on word-of-mouth and advice from peers and family, as well as surveying vehicles at the local dealerships.



Download…

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Added by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments

Do Automotive Brands Engage Online Car Shoppers?

In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:



- Configurator

- Request a Quote

- Locate a Dealer

- Payment Estimator




Why is shopping engagement important?…

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Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments

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