You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships.…

Millennial Car Shoppers Are Ready to Buy – What Your Dealership Needs to Know

When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to…

Social media has turned out to be one of the most effective platforms for promoting a business. Social media is a big hit among today's fast-paced generation. Businesses are required to keep up with the trends to stay ahead of their competition. Therefore, devising foolproof social media marketing…

Conducting a targeted marketing campaign is the most important thing in every line of work. Picking the right audience can increase your sales several times, without any special financial investment. Therefore, reaching out to your audience is one of first goals that you should set for yourself.

Luckily, achieving this task is…

Staying competitive is what people in all lines of work are trying to achieve, as there are more and more businesses emerging around the world. The internet has made the trading world much more open, making it easier to reach out to more people. The same goes for the world of car dealerships – staying above the competition…

Customers' reviews are highly influential for any business. Reviews play a major role in building the credibility of a business.

A review tells the readers about a customer's experience with your business. It provides a fresh perspective to your potential customers about how…

Have you ever worked with car service professionals? If not then, you might surely be stressed. Hiring the best specialist for your car can be a tough thing. This happens because there are lots of professionals that claim that they are specialist; however, they offer substandard services. Hence, if you consider some important factors you will be able to select the appropriate professional for your job.…

How to Turn Millennial Car Shoppers into Car Buyers for Your Dealership

More and more millennials are in the market for cars, and dealerships must take notice and make millennial outreach a priority.  The generation of Americans born between 1980 and 1995 are leading a…

 Whether it’s for holiday or business purpose, renting a car in Manhattan city is always a great idea. Renting a car will not only make your traveling convenient but will also be the most cost-effective option while you enjoy your vacation. However, there are certainly few important factors that you need to keep in mind while renting a car to avoid any inconvenience later on:…

Sometimes it’s hard for people to find new or used cars at good prices. The cost of additional options continues to increase and even the cheapest models can set an average person back for many years. If you want to buy a car but you do not have enough money, then you can visit KCMazda where you can find the best car deals and save thousands of dollars. In addition, buyers can expect a whole range of Mazda vehicles with all the right qualities. They can expect to find the car you've always…

Most vehicles suffer from damage after being involved in a collision while on the road. Unfortunately, this can affect how well the vehicle drives as well as its overall condition, even if it isn’t recognizable at first. In order to ensure that you provide proper care for your car…

The latest craze to hit London is car sharing, and with so many benefits for both the car owner and the borrower, its popularity is steadily growing. Most of us don’t drive our car for any more than an hour or two per day, and the rest of the time, the vehicle is sitting in the driveway doing nothing. With online car sharing, a borrower can source a vehicle, check on its availability, and arrange to meet the owner at an agreed location.

Many advantages…

Used car dealers today have to be digitally charged in their marketing.

What we mean by this is digital marketing, Internet marketing has to be at the forefront of advertising. Content driven information, it’s not just the lowest price advertised. Consumers…

What Drives the Automotive Aftermarket’s Online Shoppers

E-commerce continues to be on a rapid path of growth in the automotive aftermarket industry, especially as the average age of automobiles climbs beyond its current record of 11.4 years. According to new…

How Marketers Are Responding to Connectivity and Transformation in the Automotive Industry

Connectivity and digitalization are the number one key trend disrupting the automotive business in 2016.  According to …

Online visibility is a priority for all businesses. With proven results delivered quickly, marketers are increasingly realising the potential of digital marketing strategies. The automotive industry isn't far behind to catch up.

With the evolving demands of the industry, traditional methods of car sales are becoming obsolete. Making a profit on the car sales no longer relies completely on verbal skills or television commercials. Search engine optimisation is…

3 Ways the Automotive Industry Can Reach Mobile-First Consumers

What Does a Connected Car Driver Expect from Their Dealership?

Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 …

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee…