Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Digital marketing is one of the cornerstones of effective publicity for any business. The impact of online marketing lies in the strategies devised. With the advent of various technological tools, businesses are increasingly leveraging these to improve conversions.
One of the most impactful promotional…Continue
Added by Kent Charlie on December 16, 2016 at 2:00am — No Comments
Selling cars is an extremely challenging job, but it is somewhat of an art form for those that are capable. Purchasing a vehicle is one of the biggest investments that somebody can make, so persuading them to make a purchase takes great skill. There are various tools and techniques that are utilised by the most successful salesman; here are a few of the greatest lead generation tools.
In today’s internet-driven marketplace, it is crucial for…Continue
Added by Leona Zoey on December 13, 2016 at 10:48am — No Comments
One of the main concerns that motorists have when purchasing a second-hand car is being the victim of a scam. Sadly, there are a lot of criminals out there who are using various techniques to part you from your money. It can sometimes be difficult to tell the legitimacy of the car, so it is worth outlining what the most common scams are.
Ringing is a scam where a vehicle is stolen and given the identity of an automobile that has been written off.…Continue
Added by Leona Zoey on December 12, 2016 at 7:30am — No Comments
Your mechanic is going to be one of the most important people in your adult life. He or she is your car’s doctor, the one to give it its regular tune ups and maintenance, so finding a good one is one of the most important decisions you’re going to have to make.
When your vehicle is acting…Continue
Added by Ann Hoge on December 11, 2016 at 3:30am — No Comments
Your car is one of the biggest investments you will make in your lifetime, and you need to ensure you perform the proper maintenance to maximise its lifespan. The right care and attention can help you enjoy your car for years longer than you would otherwise and reduce the cost of repairs down the road. That said, the need for repairs can happen at any time, and you need to know that you have the help of a reputable garage once you have such a need. Once you know the signs, you can easily…Continue
Added by Rahul Paul on November 17, 2016 at 11:27pm — No Comments
With more and more customers becoming active on social media, businesses are increasingly leveraging it to improve their…Continue
Added by Kent Charlie on November 14, 2016 at 9:00pm — No Comments
Cars are not only meant for transportation. They express individual’s personal taste and also the extension of the personality. We mainly select the car depending on the requirement, what can we afford and what is our lifestyle. I guess the Civic owners will not drive the BMW but in all the cases, the Honda cars are affordable. Almost all the vehicles that we are using have their inherent features that they carry with them after their manufacture. Almost all the cars come with specified…Continue
Added by Rahul Paul on November 7, 2016 at 3:15am — No Comments
Has your auto dealership website been repelling customers? Do you think your potential customers are not converting into leads after landing on your website? Luckily, there's a metric for measuring that.
This metric is known as the bounce rate.
The bounce rate of your website measures the…Continue
Added by Kent Charlie on October 13, 2016 at 10:08pm — No Comments
If you travel to places that you are not familiar with often, you understand the importance of having a GPS system in your car. Having a Global Positioning System will give you the directions that you need to get to your destination easily.
Because I spend so much time in my car I am willing to invest in certain conveniences that simplify…Continue
Added by Kathy Wheat on October 10, 2016 at 9:30am — No Comments
Most car experts agree that a driver should replace an older vehicle when the cost of fixing its mechanical problems become greater than the cost of replacing it.
If your car has reached this point, consider the following ways to make the most of your broken down vehicle:
Many people sell…Continue
Added by Brooke Chaplan on October 7, 2016 at 2:30pm — No Comments
Service department revenue continues to increase in importance for dealerships. With lower margins, service revenue is the bread and butter for many dealerships.…Continue
Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments
When a millennial steps onto your lot, chances are that they are ready to buy. In fact 48% of 17 to 24-year-olds intend to buy a car on their first visit to a dealership according to…Continue
Social media has turned out to be one of the most effective platforms for promoting a business. Social media is a big hit among today's fast-paced generation. Businesses are required to keep up with the trends to stay ahead of their competition. Therefore, devising foolproof social media marketing…Continue
Conducting a targeted marketing campaign is the most important thing in every line of work. Picking the right audience can increase your sales several times, without any special financial investment. Therefore, reaching out to your audience is one of first goals that you should set for yourself.
Luckily, achieving this task is…Continue
Staying competitive is what people in all lines of work are trying to achieve, as there are more and more businesses emerging around the world. The internet has made the trading world much more open, making it easier to reach out to more people. The same goes for the world of car dealerships – staying above the competition…Continue
Added by Ivan Dimitrijevic on September 5, 2016 at 2:00am — No Comments
Added by Larisa Bedgood on August 16, 2016 at 6:24am — No Comments
A review tells the readers about a customer's experience with your business. It provides a fresh perspective to your potential customers about how…Continue
Added by Kent Charlie on August 15, 2016 at 11:30pm — No Comments
Have you ever worked with car service professionals? If not then, you might surely be stressed. Hiring the best specialist for your car can be a tough thing. This happens because there are lots of professionals that claim that they are specialist; however, they offer substandard services. Hence, if you consider some important factors you will be able to select the appropriate professional for your job.…Continue
Added by Aurther MAck on August 8, 2016 at 3:00am — No Comments
More and more millennials are in the market for cars, and dealerships must take notice and make millennial outreach a priority. The generation of Americans born between 1980 and 1995 are leading a…Continue
Added by Larisa Bedgood on August 2, 2016 at 5:59am — No Comments
Whether it’s for holiday or business purpose, renting a car in Manhattan city is always a great idea. Renting a car will not only make your traveling convenient but will also be the most cost-effective option while you enjoy your vacation. However, there are certainly few important factors that you need to keep in mind while renting a car to avoid any inconvenience later on:…
Added by Tim Scott on August 1, 2016 at 1:30am — No Comments