Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Survey indicates that auto dealers are ready to embrace digital retailing, while highlighting “experience” disconnects: tools providing inaccurate and/or misleading quoted payment terms are key culprit say 87% of dealers
Foothill Ranch, CA – January…Continue
Added by Crystal Hartwell on January 23, 2019 at 7:30am — No Comments
It all depends on what country you are driving in.
When you fill up $50 of fuel in a Ford Fiesta in the UK, you could drive for an average of…Continue
Added by Ralph Paglia on November 27, 2018 at 4:30pm — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience."
The report looks at points of view of both the…Continue
Added by John Sternal on September 25, 2018 at 6:30am — No Comments
As technology continues to make your life easier, embracing technology to “manage” your car can only add to the simplicity. Here are 5 easy…Continue
Added by Dixie Somers on January 19, 2018 at 3:30pm — No Comments
Added by Ralph Paglia on December 14, 2017 at 7:30pm — No Comments
New research from PERQ tracks the behavior of thousands of consumers on dealership websites, revealing that consumers are more likely to purchase if offered a guided online experience, versus one that simply seeks to ‘capture’ a lead – all of which results in an increase in…Continue
Accidents are called that for a reason: Sometimes they just happen and are unavoidable. But plenty of what we call automobile accidents actually could easily be avoided. Most accidents on the road happen because one or both drivers is doing something wrong. Here are five types of auto…Continue
Added by Eileen O'Shanassy on October 1, 2017 at 5:30pm — No Comments
Most people that open a car wash are surprised to see how hard it is to get clients.
This happens because the entire industry is highly competitive. In many cases it is difficult to get brand new clients and this happens through marketing. If you are to market a car wash like…
Added by Derek Crowden on September 8, 2017 at 2:30am — No Comments
Added by Ralph Paglia on October 3, 2011 at 1:15am — No Comments
If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.
Case in point:…Continue
Added by Ralph Paglia on September 20, 2010 at 3:00am — No Comments
Added by Ralph Paglia on April 25, 2008 at 4:36pm — No Comments
Added by Ralph Paglia on April 5, 2008 at 9:00am — No Comments