Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments. Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…Continue
Call Tracking to CRM is all the…Continue
Phone process is arguably the most common customer contact. It drives our Market Share and our Customer Retention. But would you agree that most automotive dealerships fail to come even close to the chosen CRM’s potential to increase our…Continue
Added by Chip King on May 25, 2012 at 5:30am — No Comments
The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.
Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…
Added by Chip King on January 7, 2012 at 2:06pm — No Comments