Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago.
This trend is good news for dealers due to the lower cost of retaining vs. acquiring…
Added by Doug Van Sach on January 24, 2020 at 6:00am — No Comments
Technology companies often focus on their products and leave service levels far behind. They rely on shiny objects and whiz-bang features to sell products. Companies that lead with technology often forget that the result of a customer interaction isn’t the technology – it’s how the customer feels using the technology. At fusionZONE, we strive to be…Continue
Added by Ed Barton on January 6, 2020 at 6:12am — No Comments
I read an interesting study recently in MarketingWeek.com. It found that while marketers believe in the importance of the customer experience, within 2-3 years, that importance will decline due to business growth, transformation, and disruptive technologies.
Added by Michia Rohrssen on August 6, 2019 at 7:31am — No Comments
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…Continue
Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The retailer just announced $2 billion in financing from Ally…Continue
Added by Scot Eisenfelder on December 28, 2018 at 7:27am — No Comments
Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…Continue
Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments
If you haven’t noticed, a revolution is happening in our society. More and more businesses are going paperless. Airlines issue boarding passes via, email, text message or through a mobile app. Sporting and entertainment tickets are increasingly delivered via email or through a mobile app. Most credit card companies and banks send electronic statements and incentivize…Continue
Added by Ujj Nath on February 13, 2018 at 6:02am — No Comments
Added by Chris Miller on January 31, 2018 at 6:00am — No Comments
The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction.
Well, what are consumers doing now?
In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer…
Added by Mike Gorun on January 23, 2018 at 7:00am — No Comments
The Internet has opened access to instant information and new technology…Continue
Added by Ujj Nath on January 17, 2018 at 6:30am — No Comments
In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal. However, there is one thing that hasn’t changed much over the years – personal interaction without expecting immediate returns: a friendship of…Continue
Added by Mike Gorun on January 16, 2018 at 6:59am — No Comments
Added by Ujj Nath on January 10, 2018 at 6:30am — No Comments
Added by Ujj Nath on January 2, 2018 at 6:30am — No Comments
Added by Mike Gorun on December 26, 2017 at 6:30am — No Comments
A trending technology is the use of bots in customer service.
While bots can certainly help companies manage communications faster, sometimes they fail to provide the correct information and consumers just stop…
Added by Ujj Nath on December 21, 2017 at 6:00am — No Comments
For some people, it’s family. For others, it’s pets. Others will maintain it’s their career, and some will point to their favorite pastime.
Regardless of what anyone chooses, there is a common denominator used to keep up with their passion -- one that has become the center…
Added by Ujj Nath on December 12, 2017 at 6:00am — No Comments