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All ADM Blog Posts Tagged 'CSI' (38)

DeliveryMaxx introduces DigitalMaxx 2.0

DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.  

However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology.  Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a new…

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Added by James Schaefer on May 17, 2012 at 6:41am — No Comments

Marketing your Dealership 101

“You will not find a lower price on any models except OUR lot!!!”  Really?  Are consumers that naïve to believe that?  And you just spent $2,500 to produce this commercial and another $10,000 a month to run the spot over the course of 30 days.  Don’t even mention the fact that circumstances…

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Added by James Schaefer on May 6, 2012 at 7:30am — 1 Comment

When is it okay to pay for online reviews?

If I pay a customer to say all the right things in an online review, that breaks the law, and we know it.  We know you and I cannot pay, reward or incentivize a customer to write good things about us in in a Google Review, Dealer Rater rating or Yelp! blog.

So, does that mean we shouldn't incentivize every…

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Added by Joshua Michael Friedman on April 13, 2012 at 10:43am — 30 Comments

You Want Hard Facts? You Got ‘Em!

Do customer loyalty programs work? A popular national chicken franchise spends more money on its loyalty program to retain customers for its $2 sandwiches than most dealerships spend to retain customers for $60,000 vehicles purchased from them. Does this make any sense?

 

Yet I hear all the time from dealers who are unsure about the benefits of customer loyalty programs and want to see hard facts about the ROI.

 

Well, now they can. In our newly released, free…

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Added by Mike Gorun on March 27, 2012 at 10:15am — No Comments

One Promotion Does Not Fit All

Email and snail mail promotions are great methods for creating customer loyalty. However, you need to make sure that the information customers include during the signup process is accurately addressed in the marketing. There’s no greater feeling than receiving an unexpected coupon or discount on something you want to purchase. It’s a completely different story when the promotion is for something random that doesn’t remotely pique your interest.

 

Here’s an example of a mail…

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Added by Mike Gorun on March 20, 2012 at 9:30am — No Comments

That Money Machine

In the early ‘90s an acquaintance received a new job assignment. He was to set up an outbound telemarketing department to sell off millions of dollars of off-lease computer equipment.

 

He assembled a team of…

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Added by Kurt Kubicki on March 19, 2012 at 6:30am — 3 Comments

Customer Loyalty Infographic

The National Business Research Institute has created a valuable infographic focused on customer loyalty. NBRI explains, “Customers are a business’ most important asset, without them the business wouldn’t exist. So it’s imperative to keep these customers happy and improve their loyalty to your business.” They add, “We created this customer loyalty infographic to help you not only understand it, but to help you cultivate that loyalty among your own customers.”

We found NPRI’s…

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Added by Mike Gorun on March 6, 2012 at 8:48am — No Comments

Is the Customer Still Always Right?

The customer is always right.” was coined and made famous by retailers including Selfridges and Marshall Field’s (now Macy’s) around the turn of the 20th century. It’s a phrase that most of our parents and grandparents had ingrained into their brains as children, and yet it somehow appears to have been lost in…

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Added by Mike Gorun on February 28, 2012 at 8:21am — No Comments

Exceeding Expectations or Solving Customer Problems: What’s More Important?

In a recent article on Forbes.com, “The Final Frontier: Customer Expectations,” Robert Passikoff points to a shift in the past 15 years: customer expectations have increased significantly, rising 24 percent in all categories. After explaining how customer loyalty is measured and providing an example…

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Added by Mike Gorun on February 21, 2012 at 9:00am — No Comments

Using Customer Loyalty Data to Reward with Relevance

Developing meaningful relationships with clients requires you to connect with them on a personal level. The more you know about a customer, the easier it is to sell them services and/or products that meet their individual needs. It also helps you determine which type of marketing the customer will be most receptive to.

 

Effectively engaging customers through direct marketing channels hinges on several key principles:

 

  1. Start…
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Added by Mike Gorun on February 1, 2012 at 10:00am — No Comments

Retention vs. Revenue: Today’s Prepaid Maintenance Plans

Prepaid Maintenance Plans (PPMs) have traditionally been used as a customer retention tool by dealers, and rightfully so. Paying up front for services is a guaranteed way to get customers back into the service lane. But the pricing and structure of many PPMs administered by third parties did not make the plans very profitable for the dealerships, and even more important, for the customers.

 

The new generation of self-administered, self-managed PPM plans offer many benefits…

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Added by Mike Gorun on January 24, 2012 at 8:27am — No Comments

How Should We Play?



 

 

Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.

 

In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.

 

Whether in football or selling…

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Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments

5 Reasons It’s Not Your Breath

No doubt, things like bad breath can be a turn off. However, most of the time a customer walks without buying isn’t because of halitosis across the desk.

 

For sure, sales associates must attend…

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Added by Kurt Kubicki on December 27, 2011 at 5:00am — 1 Comment

New eBook from MediaTrac Sheds Revealing Insight Into What Really Drives Auto Dealer Loyalty Program Success

New eBook from MediaTrac Sheds Revealing Insight

Into What Really Drives Auto Dealer Loyalty Program Success



SAN RAMON, CA – January 11, 2011 – Customer loyalty programs have the potential to increase an auto dealer’s service business by 30% or more, yet too many auto dealerships struggle to achieve such results from the programs they have in place. To shed light on what drives really successful – and profitable – customer loyalty programs, MediaTrac, LLC, a marketing technology… Continue

Added by sara callahan on January 11, 2011 at 6:58am — No Comments

Make Excuses.....or Make MONEY!!

 

If you missed the bus on having a GREAT November, I hope you wake up before it's too late to have a good December and to end the year with a BANG!



At this time of the year, not everyone has fallen into "holiday mode" and some dealerships are…

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Added by Andy Fedo on December 21, 2010 at 7:00am — No Comments

CSI (not a CBS TV Show)





CSI, the hit CBS TV show is not what you are going to find with this blog post. However, it must be a great series considering there is a CSI for almost every major city. We are still waiting on CSI Dallas or CSI Ft. Worth but we won't be holding our breathe.



The CSI that I am referring to in this article is "Customer Satisfaction Index"… Continue

Added by Brian Hasenbauer on March 9, 2010 at 2:17pm — No Comments

2010 J.D. Power Customer Service Index Study

Lexus and Hummer top 2010 J.D. Power Customer Service Index Study

2010 J.D. Power CSI Study - Click above for charts


Lexus and…
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Added by Ralph Paglia on February 24, 2010 at 6:30pm — No Comments

The Face of the Dealership

It has been about a month since I posted a blog. My last few have not been all that positive. I sell cars and it is very important to come to work with a positive attitude. Times seem to be tough right now. Stores are low on inventory and customers are few and far between. It is time to turn these negatives into positives. I will try to keep it short because I can go on all day about this subject.



Customers and their methods of shopping seem to be evolving so much faster then the… Continue

Added by Stanley Esposito on October 26, 2009 at 8:44am — No Comments

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