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Ralph Paglia's Blog Posts Tagged 'CRM' (10)

AutoMarketers Double-Down on CRM Spending for Car Dealerships

AutoMarketers Double Down on CRM Spending for Serving Dealers

Service Provider Installed CRM solutions help various automotive advertising and media agencies improve their customer service efforts for car…

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Added by Ralph Paglia on August 17, 2016 at 7:00am — No Comments

Measuring ROI on Your Dealership's BDC Operations and CRM Implementation

Dealers can Calculate the Return On Investment (ROI) of Customer Relationship Management (CRM) Daily Work Plan Activities in a Business Development Center (BDC) by Tracking 5 Key Process Measurements...…

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Added by Ralph Paglia on October 5, 2013 at 7:30am — 2 Comments

Keith Latman Creates CRM Think Tank Sessions at iMagicLab

Keith Latman and His iMagicLab Team Create Customer Relationship Management (CRM) "Think Tank" By Assembling Auto Industry Thought Leaders, Innovative Dealers,…

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Added by Ralph Paglia on June 15, 2013 at 8:30pm — 11 Comments

CRM Triggered Personalized Customer Emails Outperform Bulk Email Campaigns for Car Dealers

Personalized Promotional Offers and Event/Time CRM Triggered Emails Seen Delivering Stronger Results than Mass Email Campaigns for Car Dealers and Automotive Marketers…

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Added by Ralph Paglia on March 23, 2013 at 10:30pm — 5 Comments

Dealer Website Best Practice: "Talk To The Dealer"

Does Your Dealership Have a "Talk to the Dealer" Website Page?

Recently I was contacted by Darin Wade, the owner of the new Power Ford of New Mexico in Albuquerque to assist in the development of a BDC and Digital Marketing Strategy.  One of the key differentiators that Darin had already implemented, which I became aware of…

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Added by Ralph Paglia on December 20, 2012 at 3:00pm — 15 Comments

Social CRM Adoption Starting To Take Hold

Social CRM Adoption by Automotive Enterprises Expected to Continue Growing

Adoption of social customer relationship management (CRM) systems by car companies, automotive enterprises and car dealers is low among marketers…

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Added by Ralph Paglia on September 16, 2012 at 3:30am — No Comments

Profit Center Approach to BDC, Internet Sales Departments and CRM

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on my previous 24 years of experience in developing

"CRM Programs" for both dealerships and car companies, I knew that effectively communicating the concept of a CRM Profit Center to Courtesy's entire management was one of my first essential objectives.



This brief… Continue

Added by Ralph Paglia on February 1, 2010 at 6:30am — No Comments

The CRM Profit Center Concept - When Time are Tough, This is an Effective Way to Justify the Cost of a BDC

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on my previous 24 years of experience in developing

"CRM Programs" for both dealerships and car companies, I knew that effectively communicating the concept of a CRM Profit Center to Courtesy's entire management was one of my first essential objectives.



This brief article was… Continue

Added by Ralph Paglia on June 13, 2008 at 11:00pm — No Comments

How to Determine APV in a True CRM Profit Center

There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC

By Ralph Paglia

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…

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Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments

Best Practices for Dealership Email Campaigns

Honda Interactive Network (iN) White Paper:

Best Practices for Dealership Email Campaigns

 

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We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…

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Added by Ralph Paglia on January 15, 2008 at 2:00am — No Comments

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