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All ADM Blog Posts Tagged 'CRM' (202)

7 Seismic Shifts Coming to Automotive CRM

We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the…

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Added by Todd Smith on April 5, 2019 at 6:00am — 2 Comments

AI: The Future of Digital Marketing

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into…

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Added by Jeff Giere on March 8, 2019 at 7:00am — No Comments

Is Your Dealership’s Technology Stack Hurting Your Sales and Destroying Your Profits?

This question was posed by a great dealer friend of mine, Todd Caputo from Sun Chevrolet the other day. Are dealers spending so much money and time on technology, implementation and the management of all these tools that it is distracting them from the fundamentals of the business of…

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Added by Todd Smith on February 20, 2019 at 7:30am — No Comments

Can’t we all just get along?

In my experience, one of the top frustrations dealers have when choosing the best solutions from multiple vendors is how to get them to work well together.

The problem is, whether it’s a DMS; CRM; service lane tool; or any other significant technology available; not all work together in…

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Added by Veronica Dunford on December 27, 2018 at 7:00am — No Comments

Manage Your Customer Data as a Strategic Asset

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.

 

When…

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Added by Scot Eisenfelder on October 5, 2018 at 7:12am — No Comments

How To Ensure Your Email Marketing Gets Through

As you know, email is a vital part of your marketing. But if your specially-crafted email campaigns don’t make it to your customers’ inboxes, your ROI will fall short.

Following email deliver-ability best practices is more than making sure your customers receive your…

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Added by Graham Annett on May 18, 2018 at 6:30am — No Comments

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target its…

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Added by Scot Eisenfelder on April 18, 2018 at 6:42am — No Comments

Dominion has struck a deal to license the CRMSuite product from Richard Keith Latman

Read the press release from …
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Added by Paul Rushing on March 18, 2018 at 11:30pm — No Comments

Variable Pay Plans: Motivators or Impediments?

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Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments

Expand Your Digital Service Marketing Strategy

When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.

 

That’s why service marketing is more…

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Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments

ELEAD1ONE Receives 7 DrivingSales Dealer Satisfaction Awards

Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…

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Added by Bill Wittenmyer on February 7, 2018 at 6:43am — No Comments

5 Strategies to Increase Auto Group Market Values

Industry consolidation is a trend that will remain strong for some time to come. I get a lot of calls from investors, and…

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Added by Scot Eisenfelder on February 7, 2018 at 6:34am — No Comments

5 Challenges Dealers Face in Growing Service Profits

To grow profits in today’s automotive environment, many auto dealers are…

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Added by Scot Eisenfelder on January 22, 2018 at 6:30am — No Comments

Attention Customers…Are You Paying Attention?

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we have…

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Added by Scot Eisenfelder on January 15, 2018 at 6:44am — No Comments

It’s 2018. Now What?

If you work in a dealership, my bet is that you are either celebrating because you exceeded your goals, are breathing a sigh of relief that you met them, or are extremely nervous because you didn’t.

This time of year is generally crammed with reports, RDRs, OEM…

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Added by Mike Gorun on January 9, 2018 at 6:00am — 1 Comment

Brand Centric Growth

I once heard influential thinker…

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Added by Scot Eisenfelder on January 8, 2018 at 6:00am — No Comments

The Untold Story of Missed Service Opportunities

When it comes to increasing service revenue, there is no shortage of areas to consider – improving process efficiency, expanding…

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Added by Bill Wittenmyer on December 27, 2017 at 6:30am — No Comments

Sometimes It’s the Small Things that Matter Most

In building customer loyalty…

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Added by Mike Gorun on November 21, 2017 at 6:30am — No Comments

Putting the “R” Back in CRM

Too often, CRM and direct…

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Added by Scot Eisenfelder on November 16, 2017 at 6:00am — 1 Comment

Preparing for Autonomous Vehicles

For many, autonomous vehicles are synonymous with ride sharing and hence reduced fleet size…

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Added by Scot Eisenfelder on November 9, 2017 at 6:00am — No Comments

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